Digital Marketing is currently the fastest growing industry. According to Reuters, the global spending on digital marketing is nearing $100 billion, keeping up with its growth rate.
There are plenty of opportunities for job seekers in this industry with specific skill sets to make their mark.
Digital Marketing is a vast domain, which contains various areas that require specialized skills. Some of the most talked-about areas of digital marketing are:
- Search Engine Optimization (SEO)
- Content Marketing
- Search Engine Marketing (SEM)
- Social Media Marketing
- Pay-per-Click (PPC)
- Email Marketing
Generally, companies in the digital domain hire people with specific skill sets relevant to the mentioned areas.
In this article, we would have collated a list of the generic interview questions for both freshers and experienced candidates who wish to apply for the position of Digital Marketing Executive.
Top 10 Digital Marketing Interview Questions and Answers
Q1: What you understand about Digital Marketing?
A: Digital marketing is a process of communicating, engaging, and persuading a specific target audience about a product or service through various digital channels, such as SEO, Content Marketing, Google Ad, Email, and Social Media.
Q2: How can you classify Digital Marketing?
A: We can classify digital marketing into Inbound Marketing and Outbound Marketing.
Inbound marketing is a technique through which an organization attracts and engages the target audience by providing values through its products or services.
Inbound marketing applies different conversational tools, including website development, content marketing, social media, chat, and webinars, to communicate with the audience.
Outbound Marketing is the opposite of inbound marketing, where a company tries to reach out to its target audience through cold calls, emails, and advertisements.
Q3: How do you rate yourself on a scale of 1 to 10 in terms of Digital Marketing knowledge and skill?
A: With this question, the interviewer wants to see how candidates measure their ability or if they overestimate or underestimate themselves.
It is ideal that candidates stress their strength and mention that they believe in continuous learning because digital marketing is quite a broad domain, and mastering its technique takes a lot of effort.
Q4: How can you help our company by using Digital Marketing?
A: The answer will depend on which type of digital marketing expert a candidate is applying for. For example, SEO, Content Marketing, or Social Media.
In the case of an SEO executive, the answer could be the following:
"I can help increase traffic to the company's website by building referral links and through consistent SEO techniques. I can help improve both organic and paid search visitors through various digital channels. For this, I will get involved in determining keywords based on user search queries and analyzing Google Analytics report for better insights.
I will help integrate digital marketing efforts through publishing content on various engaging platforms, SEO, SEM, Social Media, PPC, and others to increase traffic and conversion rates. I will also focus on building brand recognition. However, my primary focus will be on user retention by ensuring that users have a great experience."
Q5: What do you know about Content Marketing & Social Media Marketing?
A: Content marketing is not the same as conventional product marketing, such as sales collateral and other product-specific information.
Content marketing is about providing educational content, including articles, blogs, e-books, videos, and webinars that answer specific questions that potential customers have and present the information in such a way that they cannot get them anywhere else.
Social Media Marketing is related to engaging the target audience on various social platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn and generate leads.
There are various ways to engage people via social media posts, combining texts, images, videos, quizzes, contests, and polls.
Q6: What is the difference between On-page and Off-page optimization?
A: On-page optimization is about managing the content and HTML source code of a website, along with its traffic.
Off-page optimization, on the other hand, refers to improving the search engine ranking through getting external links to point back to the website.
Q7: Can you name some important Digital Marketing tools?
A: Some of the most useful digital marketing tools are below:
- Google Keyword Planner
- Google Analytics
- Crazy Egg Heatmaps
- Yoast SEO Tool
- XML Sitemap Generator
- Google Trends
- Kayak Page Title & Meta Description Generator
Q8: Can you share an example where your digital marketing skill helped resolve a tricky situation?
A: An employer asks this question to see candidates' ability to resolve difficult issues, and how they do that.Example Answer:
"In my previous role as an SEO Executive, I noticed during a review process that the SEO of a major client was wrongly done. I found that keywords, Meta tags, and Meta descriptions were not matching with the given topic.
The article was to publish on a major digital platform and had it been sent; the publishing platform would have rejected it for incorrect SEO work.
I also found that a significant part of the content was plagiarized. It means publishing it could have got the company's account suspended for some time. Catching these errors at the right time surely saved the team from embarrassment.
Q9: If we hire you, how would you change things for better than what we are doing now.
A: To answer this question, candidates need to know about the company in detail in which they have applied.
Before appearing in the interview, please do thorough research about the company by going through its website, Facebook, Twitter, and LinkedIn profiles, and understand the products or services the company offers.
Particularly, observe the company's marketing efforts on different digital platforms.
An example of answering this question could be as below:
"I have gone through the company's website and social media profiles. Based on my previous experience, I would like to make a few changes on the website, such as:
- 1. The website layout can be more simplified for navigational purposes. If I see things from a user's perspective, I felt clueless about how to move through different sections.
- 2. I wish to place the call-to-action (CTA) buttons in prominent areas to increase the probability of more clicks.
- 3. There are several broken links and 404 error pages that I want to fix to bring down the bounce rate.
- 4. The blog section requires a bit more long-form and engaging content to educate and persuade the target audience.
Q10: What are the best ways to get a natural backlink to our site?
A: Getting quality backlinks is a rather time-consuming process. Particularly, for a new website, the possibility of getting fast and natural links is a long shot.
One of the popular and effective methods to get natural backlinks is to write guest posts on reputable websites that match our company's niche. The content quality should be of very high-quality to get approval from the site.
After approval, due to the high traffic of the target website, traffic will generate to our website through backlinks. While applying for guest posting on a website, it is important to check that the site has a high domain authority.
References: avivdigital.in, edureka.co, digitalvidya.com