7 Actionable On-Page SEO Factors to Know | On-Page Optimisation

Introduction

In today’s digital age, the internet is our go-to oracle for everything from life hacks to late-night pizza cravings. Hence, mastering the art of search engine optimization (SEO) is not just an added advantage, but a necessity.

On-page and off-page SEO factors help you get closer to conquering the coveted throne of Google’s search results. Here, we give you 7 on-page optimization tips that can catapult your business to success.

What Is On-Page SEO and Why Is It Important?

On-page SEO refers to all the practices involved in optimizing the elements in the webpage to improve search rankings and drive more traffic to the website.

When the site is optimized, it can rank higher in the SERPs and this can help it gain better click-through rates.

On-Page SEO Tips to Know About

Create Content with Search Intent in Mind

The content on the website aims to attract organic traffic. Google prioritizes sites that best satisfy customers’ search intent. For example, if a person searches for “earphone stores near me” on the web, he intends to go buy the item from the store. But if the person searches for “best earphones to buy”, he wants to learn about the best option to purchase.

Hence, make sure that the content you create matches the search intent of the keywords you use in it. Learn about the search intent types: informational, navigational, commercial, and transactional, and choose the best-suited content type for the keywords by researching the keywords on the web or by checking the content of existing organic competitors.

Check on Old Blogs

Go through your old blogs, choose relevant ones update them with new content, and relaunch them. This can boost the organic traffic to your website to a great degree.

Check the analytics and choose the blogs that rank higher than the others since they have higher chances of ranking #1 in the SERPs. After this, you can even move on to the pages that have less traffic and revamp the content on those pages.

If the content of the blog is irrelevant at present and has a lesser chance of gaining traffic, delete or noindex it.

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Use Canonical Tags

Content duplication can severely affect search rankings. Adding canonical URLs helps you notify the search engines that similar content exists in multiple URLs.

This problem is common in e-commerce sites. For example, there might be similar content about a product, say ‘chairs’ on multiple URLs. The search engine might mark it as duplicate content thus dragging your site down in the SERPs.

To solve the problem, you can use a preferred page as a canonical URL and then add a canonical tag for pages with similar content. This can help the search engine index the content canonical URL page while ignoring the rest.

Explore Schema Markup

Schema markup is a code that helps search engines give more informative results to the users of your website. This is a powerful Google ranking signal that can boost your site’s SEO score.

You can use schema markup for sites with any type of content – articles, review sites, local businesses, and more.

Also Read: What is Profile Page Schema Markup? – Step-by-Step Guide to Create Profile Page Schema

Choose Compelling Headlines

According to a study conducted by Backlinko, content with emotional headlines is 7% more likely to get clicked when compared to content with neutral or unemotional headlines.

Take some time to craft the perfect headline that would resonate with your target audience and capture their attention. You can even use tools like headline generators or analyzers to get compelling headlines.

Place Social Sharing Buttons in Easy-to-Find Places

You have succeeded in creating captivating content that the reader likes and wants to share with his friends. But people give up on sharing when they have to make extra effort to do it.

Social media sharing buttons ideally should be placed right at the bottom of the page or at the left side of the page for people to see and use easily.

Use Numbers in Your Title Tag

When creating a blog post or content, use numbers in the title tag. For example, instead of “Top TV Series That Have Sadly Been Forgotten” include a number for it to be catchier.

The content would have more reach if the title goes “Top 19 TV Series That Have Sadly Been Forgotten”. The numbers on the title tags are said to significantly boost click-through rate (CTR) and odd numbers are preferred to even numbers.

LBN Tech Solutions

On-page SEO is more than just adding target keywords and increasing page speed. If you want help with on-page optimization for your site, we are here. Our SEO experts know just the things to do to make your site top the rankings. Visit our site here to know more.

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Frequently Asked Questions

What is on-page SEO and why is it important?

On-page SEO involves optimizing elements on your webpage to improve search rankings and drive more traffic. It’s important because it helps your site rank higher in search results, attracting more visitors.

How can I create content that matches search intent?

Understand the different types of search intent (informational, navigational, commercial, and transactional) and create content that aligns with what users are looking for.

Why should I update old blogs?

Updating old blogs with new content can boost organic traffic and improve your site’s ranking. Focus on high-ranking blogs first and then revamp those with less traffic.

What are canonical tags and why should I use them?

Canonical tags help prevent content duplication by telling search engines which version of a page to index. This is especially useful for e-commerce sites with similar content on multiple URLs.

How does schema markup help my website?

Schema markup is a code that provides search engines with detailed information about your content, which can enhance search results and boost your site’s SEO score.

Why should I use numbers in my title tags?

Using numbers in title tags makes them more attention-grabbing and can significantly boost click-through rates (CTR). Odd numbers are often more effective than even numbers.

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7 Actionable On-Page SEO Factors You Need to Know

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