The Significance of Meta Description in 2021

Aug 17 / 2021

SEO is an invaluable option to improve the reach of quality content and the number of SEO companies in Chennai prove that. Other than this, there are also HTML and metadata attributes that can be added to the back-end of a webpage which can increase the ranking of the website. SEO Meta description is considered to be an important feature in digital marketing. Read on to know the significance of this Meta description for your website.

What Is Meta Description?

The Meta description is a HTML attribute that simply appears as a small blurb underneath the website. Meta description usually includes a brief summary of the website or particular page’s content.

While search engines like Google and Bing do not consider these as direct ranking signals, they can impact the organic click-through rates. The usual Meta description length is capped at 155 characters but for experimental periods the length can be extended to 320 characters.

Read Also: How to Write a Product Description for eCommerce Websites

Why Is Meta Description Important?

As mentioned before, Meta descriptions affect the direct click-through rates and thus by adding a high-ranking keyword in the Meta description body, you can improve your search ranking. As meta descriptions help you with organic search, we recommend you take some time to optimize the meta description for your website.

1. Attracts the Viewer to Your Website

The Meta description shows up in the search engine results page (SERP) when a user searches for relevant content and thus serves as an advertisement for your website. Therefore, making the Meta description attractive is important since it creates a first impression on potential visitors.

Also adding relevant keywords to the Meta description will help increase the visits since the keyword text is made bold by Google. This in turn shows the viewers that they can get relevant answers to their searches by visiting your webpage.

2. It Can Improve User Satisfaction

The attention span of users has reduced a great deal and people do not want to waste their time on the wrong webpage. Providing quality and keyword-focused Meta description would leave a good impression about your website and attract target audience. Google takes into account user experience when ranking useful content thus emphasising the importance of Meta description.

3. Improve the Click-Through Rates

Creating useful and quality Meta description is considered to be an important SEO strategy. Though Meta description is not a ranking factor, it still influences user experience which is of great importance for Google ranking. Thus, include keyword targeted Meta description as part of your content and SEO strategy.

Read Also: What are the 9 basic rules Google follows for Featured Snippets?

4. It Can Improve Search Rankings

Most users who search in Google do not go past the first page and thus the first-page ranking is important for your website. Quality Meta description along with original and useful content can help your website move up the ranking.

Google releases core updates that increasingly focus on high-quality content. The key factors that Google expects of your content can be summarised by an acronym called EAT. EAT stands for Expertise, Authoritativeness and Trustworthiness and when you add quality keywords along with this original content, the ranking of the website goes up.

LBN Tech Solutions

In digital marketing, even small details like Meta descriptions matter. Managing all this on your own takes quite a bit of time; we are here to help! We are a SEO company based in Chennai and we aim to make our clients popular in their respective fields. Contact us today!