Empowering Women in Digital Marketing: Job Opportunities, Career Paths, and Top Interview Questions Answered

Sep 12 / 2024

Social Media, Content Marketing, Search Engine Optimisation… buzzwords that define how business is conducted digitally today, how people influence consumer thinking, and how products and services are marketed today.

Now let’s add more buzzwords to the mix: flexible schedules, work-from-home, and the new normal. What do we get now? Voila! Digital Marketing opportunities for women!

Digital Marketing is one of the best options for women starting a career or returning to work after a long break due to family or personal reasons. Here are some reasons why more and more women are making a Digital Marketing (DM) career.

Growing domain: Digital Marketing is here to stay. Companies need a steady supply of DM-based work due to its efficiency and cost-effectiveness. The field is growing all the time, which means one can make a long-term career in DM.

Flexible work hours: DM is well-organized today with a clear scope of work for each team member. As long as the given task is completed before the deadline, one can work on it anytime in the day. This is ideal for women with family pressures or responsibilities.

No entry barriers: DM jobs do not require specific educational qualifications or training. A graduate degree in any stream is sufficient. You must have the aptitude to learn, the discipline to apply the learnings, good communication skills, and manage yourself or a small team. Freshers or people with no experience in this field are also welcome and pick up the trade without much hassle.

Very satisfying: DM is continually evolving with new tools, technologies, and techniques being introduced all the time. There is plenty of scope to learn; further, every project or client is different. There is plenty of job satisfaction as one can see their contribution. This, in turn, brings recognition. Also, being a creative field, work is impressive, and there is no monotony whatsoever.

Good salary, and career path: The pay packet in DM has been rising over the years as companies are investing more and more in DM campaigns. One can look forward to healthy take-home pay and a clear career path.

Some of the Job Opportunities in Digital Marketing 

1. Web Design and Development (Designer / Programmer)

As a Designer, you will design the look and feel and basic structure for a website. As a Programmer, you will execute this design, test, and launch the website.

2. SEO (Search Engine Optimization) Analyst / Executive

The SEO analyst will examine both textual content and design aspects to improve your position in search engine results pages (SERP), which emerges from an organic search.

3. SEM (Search Engine Marketing) Analyst / Executive

The SEM analyst will use paid listings in search engines to improve your position in search engine results pages.

4. Content Development (eNewsletters, Blogs, etc.)

Content Marketing is driving marketing success today. If your written communication skills are right, you will write engaging and insightful content for your clients.

5. Social Media Marketing (Writing Posts and Managing Accounts)

In addition to developing or tweaking content for social media sites, An SMM executive will manage the company account and respond to user feedback.

6. Off-page Submissions and Data Entry Tasks

This involves various initiatives other than on-page content or keywords to improve your website’s SERP position. Examples: link building, forums, influencer outreach, content marketing, etc.

The New ‘Digital’ Normal

As business leaders worldwide are saying, the COVID-19 pandemic accelerated the adoption of digital initiatives and created a ‘new normal’ in every area of our lives. Digital Marketing is one such domain that is directly benefiting from this development. This created an avalanche of Digital Marketing jobs and will continue to do so in the coming years. Women seeking to make a career or get back to work can leverage the situation to their advantage and build a fruitful Digital Marketing career.

Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive

Digital Marketing is currently the fastest-growing industry. According to Hostinger, the global market rate value of digital marketing will reach around $1.3 trillion by 2033.

Here we have collated a list of the generic interview questions for both freshers and experienced candidates who wish to apply for the position of Digital Marketing Executive.

Top 10 Digital Marketing Interview Questions and Answers

Q1: What do you understand about Digital Marketing?

A: Digital marketing is a process of communicating, engaging, and persuading a specific target audience about a product or service through various digital channels, such as SEO, Content Marketing, Google Ads, Email, and Social Media.

Q2: What are the two primary approaches to Marketing?

A: The two primary types of marketing are Inbound Marketing and Outbound Marketing.

Inbound marketing is a technique through which an organization attracts and engages the target audience by providing value through its products or services.

Inbound marketing applies different conversational tools, including website development, content marketing, social media, chat, and webinars, to communicate with the audience.

Outbound Marketing is the opposite of inbound marketing, where a company tries to actively reach out to its target audience through cold calls, emails, and advertisements.

Q3: How do you rate yourself on a scale of 1 to 10 in terms of Digital Marketing knowledge and skill?

A: With this question, the interviewer wants to see how candidates measure their ability or if they overestimate or underestimate themselves.

It is ideal that candidates stress their strengths and mention that they believe in continuous learning because digital marketing is quite a broad domain, and mastering its technique takes a lot of effort.

Q4: How can you help our company by using Digital Marketing?

A: The answer will depend on which type of digital marketing expert a candidate is applying for. For example, SEO, Content Marketing, or Social Media.

In the case of an SEO executive, the answer could be the following:

“I can help increase traffic to the company’s website by building referral links and through consistent SEO techniques. I can help improve the number of both organic and paid search visitors through various digital channels. For this, I will get involved in determining keywords based on user search queries and analyzing Google Analytics reports for better insights.

I will help integrate digital marketing efforts through publishing content on various engaging platforms, SEO, SEM, Social Media, PPC, and others to increase traffic and conversion rates. I will also focus on building brand recognition. However, my primary focus will be on user retention by ensuring that users have a great experience.”

Q5: What do you know about Content Marketing & Social Media Marketing?

A: Content marketing is not the same as conventional product marketing, such as sales collateral and other product-specific information.

Content marketing is about providing educational content, including articles, blogs, e-books, videos, and webinars that answer specific questions that potential customers have and present the information in such a way that they cannot get it anywhere else.

Social Media Marketing is related to engaging the target audience on various social platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn and generating leads.

There are various ways to engage people via social media posts, combining texts, images, videos, quizzes, contests, and polls.

Q6: What is the difference between On-page and Off-page optimization?

A: On-page optimization focuses on improving elements within a website to boost its search engine ranking. This includes optimizing content, meta tags, headings, internal linking, and ensuring a fast-loading, mobile-friendly experience.

Off-page optimization, on the other hand, involves building a website’s authority and credibility through external efforts like backlinks, social media signals, and influencer outreach.

Q7: Can you name some important Digital Marketing tools?

A: Some of the most useful digital marketing tools are below:

• Google Keyword Planner
• SEMrush
• Google Analytics
• Mailchimp
• Ahrefs
• Google Ads
• Crazy Egg Heatmaps
• Yoast SEO Tool
• XML Sitemap Generator
• Google Trends
• ChatGPT
• Buzzsumo

Q8: Can you share an example where your digital marketing skill helped resolve a tricky situation?

A: An employer asks this question to see candidates’ ability to resolve difficult issues, and how they do that.

Example Answer

In my previous role, we were facing a sharp decline in website traffic and conversions due to a Google algorithm update. I quickly identified that the issue was related to outdated SEO practices and poor content optimization.

I implemented a comprehensive SEO strategy, including updating content, optimizing for mobile, and improving site speed. Within three months, we saw a 40% increase in organic traffic and a 25% boost in conversions, which restored our rankings and significantly improved lead generation.

Q9: If we hire you, how would you change things for better than what we are doing now?

A: To answer this question, candidates need to know about the company in detail in which they have applied.

Before appearing in the interview, please do thorough research about the company by going through its website, Facebook, Twitter, and LinkedIn profiles, and understand the products or services the company offers.

Particularly, observe the company’s marketing efforts on different digital platforms.

An example of answering this question could be as below:

“I have gone through the company’s website and social media profiles. Based on my previous experience, I would like to make a few changes to the website, such as:

1. The website layout can be more simplified for navigational purposes.
2. I wish to place the call-to-action (CTA) buttons in prominent areas to increase the probability of more clicks.
3. There are several broken links and 404 error pages that I want to fix to bring down the bounce rate.
4. The blog section requires a bit more long-form and engaging content to educate and persuade the target audience.

Q10: What are the best ways to get a natural backlink to our site?

A: Getting quality backlinks is a rather time-consuming process. Particularly, for a new website, the possibility of getting fast and natural links is a long shot.

One of the popular and effective methods to get natural backlinks is to write guest posts on reputable websites that match our company’s niche. The content quality should be of very high quality to get approval from the site.

After approval, due to the high traffic of the target website, traffic will be generated to our website through backlinks. While applying for guest posting on a website, it is important to check that the site has a high domain authority.

The Story of a Successful Women Entrepreneur

Megalai Senthilkumar is the Managing Director of LBN Tech Solutions, one of Chennai’s leading Digital Marketing Agencies for small businesses. In this interview with Tamil TV Channel DD Podighai, Megalai traces her career path from teacher to entrepreneur to successful businesswoman. She offers insights on how women can make a difference in the world of Digital Marketing. Her life’s journey inspires men and women from different walks of life.

A few comments received on social media for the above Interview

Kalaignanam

“It is a wonderful programme. You were at your best with your poise, articulation and impressive presence as could be expected. The programme was well-structured and purposeful. I think that the contents were well designed without losing focus on its utility for various categories of aspirants in digital marketing. Nice to know you do training workshops/ programmes too in DM, an area of your great passion, you are a born teacher.”

 

Usha S

“Wow ! Wow ! … well carried, well spoken, well handled, it is tough handling public questions. Tirupur lady asking about marketing her tailoring unit you finally made her say. She has a +2 studying son,… well done.”

 

Neethi Ullas

“You have tackled all the questions well.”

 

Mallika Swaminathan

“Loved the way you handled all the callers…. Diff ages, mostly from semi-urban areas.”

 

A.K. Vijayaraghavan

“No words to express the proudest moments of our life while hearing your voice so crisp and valuable sharing of professional journey all along.

As for your interview in the media about your thoughts, views and experiences in the digital world, as a novice, I’m simply flabbergasted and realize you have created another home for beginners and practising professionals in the digital world. The best points that come to my small mind that noticed are Honesty and sincerity at the top.

Passion to learn as a continuous tool with no limits.

Communication with clarity and purpose to reach the minds.

Ability to create a professional team and train them for deliverance with quality and time.

Aim-based education.

Time management is a tool to deal with the dual responsibilities of contrasting functions at home and business.

Introduction of work from work-from-home concept well before the onset of COVID-19, thus becoming a handy tool in the present situation.

Promotion of culture and traditions through digital appreciation.

Last but not least, age is only a number and certainly not a bar to becoming an independent entrepreneur for not only gents but ladies also.

Maybe I have missed many of the finer aspects of the talk I have not been able to bring out only because of my lack of knowledge particularly in the digital functions you have talked about. Having said so Overall I’m extremely amazed to know your self-made efforts in various new areas of professional involvement and development. True, that you are still considering yourself as one continuing to learn more and more. What was learnt is only a fistful of mud but what is left to learn is the extent of the entire earth. You are a standing example for recognizing this as we observed during your talk.”

 

Urmila Vaidhyanathan

“Congratulations on the clear, candid interview. You have made us all very proud. Our best wishes & blessings to you.”

 

Subhashree Murali

“I just watched the entire interview in one stretch. All I can say is hats off to you!! You were so articulate, humble, and so helpful with your answers. So proud of you, dear friend! You are truly inspiring! Loved hearing about Kavitha, the Salem story, as well.”

 

Subbiah Gopalraman

“Congratulations! I truly enjoyed watching your TV interview. You came across as confident, knowledgeable and likeable. Your responses were informative, directly addressed the questions, and were structured to be easily understood. Great job overall!”

 

Indu Jaya Kumar

“You explained very well so that people will understand.”

 

Arthi Manian

“Very crisp and clear about digital marketing and freelancing.”

 

Navaneethakrishnan. R

“The interview went on very smoothly. Your replies to the questions were very clear and helpful.”

 

Akila Guhan

“You have balanced both your career and family and managed things very well and it is not only your husband and child but you took care of your parents and parents-in-law and still doing so. This is a lot. I wish you success in all your future endeavours and would like to see you in many more interviews like this. Proud of you.”

 

Munirathnam

“Flow of speech and knowledge in the subject very good. Well-presented and explained.”

 

Sridevi Srikumar

“Hats off to your dedication and time management skills! Very well-done interview. You truly are an inspiration to us all.”

 

Subha Kannan

“Your patience, family and workplace balance quality need to be learnt and practised.”

 

Guruprasad Batni

“Awesome Megalai. Congrats on this milestone. Saw the interview fully. Very articulate, very dignified and very classy! Proud to be associated with LBN.”

 

Shiv Nair

“It is so great to learn so much about the way LBN is breaking new ground in IT and digital marketing. An inspiring story!”

 

Samyuktha Aravind

“Wonderful interview. You are truly an inspiration ma’am.

 

Susan Joseph

“Seen you through this journey .. all power friend keep on .. will keep applauding you.”

 

Valanteena

“Wow, super ma’am. All women should watch this.”

 

Beena Unnikrishnan

“It was very good and very meaningful for the ones who want to select this line”

 

Shankar Swaminathan

“Wonderful interview. Liked the clarity and candid expression …. Very motivating! Heartiest compliments”

 

Shobana Nambiar

“You started from scratch and see where u have reached. And yet so humble.”

 

Bala Natarajan

“You are a role model for the future generations. I admire your accomplishments in various fields.”

 

Ilango Balakrishnan

“Excellent exposition of the art and science of Digital Marketing! Congrats!”

 

Vaideeswaran Ganesh

“Awesome Megalai… Just got to see it in full. I can vouch for you as a wonderful teacher as whatever little I have known in Digital Marketing is thanks to your enlightenment. A great eye-opener and truly inspiring. Keep it going…”