{"id":1018,"date":"2023-08-16T17:28:21","date_gmt":"2023-08-16T11:58:21","guid":{"rendered":"https:\/\/lbntechsolutions.com\/blogs\/?p=1018"},"modified":"2025-02-18T12:16:41","modified_gmt":"2025-02-18T06:46:41","slug":"google-ranking-algorithm-updates-july-2023","status":"publish","type":"post","link":"https:\/\/lbntechsolutions.com\/blogs\/google-ranking-algorithm-updates-july-2023\/","title":{"rendered":"Google Ranking Algorithm Updates \u2013 July 2023"},"content":{"rendered":"\n

July has been very similar to the preceding months in terms of volatility in Google search ranking. In fact, the volatility has been around, in varying degrees, since April of this year when the April 2023 reviews update<\/strong><\/a> came out. Before that, there was the March 2023 core update<\/strong><\/a> and prior to that, we had the December 2022 helpful content update. The fact that an update is now overdue is resulting in a lot of uncertainty and heated chatter from webmasters and site owners.<\/p>\n\n\n\n

What Happened In July<\/strong><\/h2>\n\n\n\n

The month began with very heated Google search results carrying over from June. By the middle of the month rank checking tools appeared to indicate that the volatility was easing off slightly and there was some hope of stability reemerging. At the same time the SEO community continued to be uncertain about the situation and the chatter emanating from there increased the uncertainty.<\/p>\n\n\n\n

By the end of the month, the chatter about volatility and expected updates reached a new high. At the same time, the tracking tools continued to show that things had become calmer. <\/strong>This unusual conflict between what the tools show and the SEO community chatter is unusual. Anyway, by the end of the month, there was, as many people expected, no sign of any update.<\/p>\n\n\n\n

What Google Tracking Tools Say <\/strong><\/h2>\n\n\n\n

The various tracking tools all confirm the volatility, but they differ in its extent. Semrush<\/strong><\/a>, SERP metrics, Rank Ranger, Advanced Web Ranking<\/strong><\/a>, Mozcast, Algoroo and others all showed significant volatility at the beginning of July. However, they all indicated that things calmed down around the middle of the month. Expectedly, this calm was not to last and towards the end of the month the volatility was climbing again.<\/p>\n\n\n\n

What Webmasters \u00a0And The SEO Community Say<\/strong><\/h2>\n\n\n\n

Impatience seems to be getting the better of site owners and webmasters. They all have been venting their frustration online and it doesn\u2019t look like it will be stopping, or even reducing, any time soon. The problems that caused the strongest reactions were:<\/p>\n\n\n\n