They say water is the new oil. Some say data is the new oil. But we say content is the new oil! In a world full of advertisers shouting from the rooftops all the time, the audience can tune out of any marketing. Most outbound marketing, where your message is pushed on to prospects all the time, evokes this reaction.
In contrast, inbound marketing is like a refreshing drink on a hot summer day. Inbound marketing entices prospects subtly and then presents the desired message to them. No shoosha, no shrill pitches, just a soothing glass-full. This is precisely what Content Marketing achieves.
In Content Marketing, you disseminate useful information that will address your prospect's pain-points and influence them to decide in your favour. Examples can be seen everywhere: from a hotel providing information on must-see places nearby to hospital websites carrying blogs on healthcare to insurance companies offering tips on avoiding disasters. Companies across industries are undertaking Content Marketing, both online or offline, in a big way today.
Like all other forms of marketing, content marketing also costs serious bucks. So are companies being charitable by disseminating useful information to their readers? Not really! Content Marketing makes perfect business sense. Content Marketing shows that you care for your prospects, for your audience. You want to help them understand the big picture and make the right decisions. Prospects return this care by deciding in the company's favour.
Google, too loves good quality content. Your Google rankings depend on both your Search Marketing and Content Marketing efforts. Or shall we say - strategy? Given the popularity of Content Marketing and the all-pervasive nature of the content, a good Content Marketing strategy will get you more bang for the marketing bucks you spend.
Content Marketing is critical for:
Content Marketing is not a do-it-yourself activity. It's not for everyone. It would be best if you were committed to providing good quality content to your prospects. And even if you are committed, it's best left to the experts. There are various activities under Content marketing, various formats, and types of content.
As the best web design company in Chennai, LBN understands your challenge well. We will work closely with you to understand your market and your business. We will understand your prospect's pain points and how you can help them. We will then create a Content Marketing plan and deliver fresh and engaging content around it. We will also measure the results through the website traffic and quality of prospect interactions. Then, if required, some tweaks to the plan or content can be done.
Sounds good? Feel free to give us a buzz or write to us on firstname.lastname@example.org for more dope on this.