What Is the Difference Between Google My Business and Google Business Profile?
We all have realized the importance of having a Google My Business profile, especially the small business owners. But as we are getting proficient with the idea, Google has announced an update or as they call it a name change for Google My Business.
Game Plan for a Successful Healthcare Content Marketing Strategy
Every sector needs a sound game plan for effective marketing and the healthcare sector is no different. The pandemic has only accelerated the need for healthcare organisations to digitalize their resources.
What to Expect from a Professional SEO Company?
Now that you have realized the importance of SEO for your business and have hired an SEO company, what should you expect from them? Here are some things that you should know after investing in an SEO company.
Rules for Healthcare Content Marketing
Healthcare content marketing isn't as easy as it sounds. There are good and bad strategies, and to differentiate between them, you might need an expert, which is where a digital healthcare marketing agency comes in.
How to Create Unique Content That Works for the Healthcare Industry?
While there are mind-blowing marketing strategies involved, the fundamental lies in the content you provide. Thus, creating unique content that captures the viewers' attention and clarifies the topic is the need of the hour in the healthcare industry.
10 Innovative Ways to Market a Healthcare Brand
With about 5% of all Google searches made being healthcare-related, it is evident that people like to be aware of the condition and the treatment. A properly planned marketing plan is important to satisfy people, and instead of sticking to the old ways, it makes sense to try out some innovative ways by which you can make your brand stand out.
The Role of Digital Marketing in the Healthcare Industry
Statistics show that 88% of people who want to get information about health start with search engines like Google. Though we cannot completely rely on the web for knowledge, digital content about the healthcare industry plays a major role in the wellness of people.
What is the Role of SEO in the Web Design/Development Process?
We all love a beautiful, well designed and eye-catching website but what good is it if it never catches anyone's eye? This is the role of SEO in the web design process - making sure that the website receives more visitors.
What is the Process of Web Design and How Does It Differ from DIY Solutions?
We all have read multiple articles about the importance of having a website and how it benefits our business. The web design process has also become quite easy with a lot of web builders providing DIY solutions. But what makes some people still seek out web design companies instead of choosing DIY solutions for their website building?
What are the Newest Trends in Website Design?
We have only 3 months left before stepping into a brand-new year. It might have looked like the world was at a standstill for the past two years since the pandemic started, but the fact is the digital world has been progressing at a rapid pace. The upcoming web design trends of 2022 seem promising as they did for the previous years.
Google My Business Checklist
Google My Business is one of the best resources in the digital marketing world. When utilised properly, it can build the business' clientele and boost sales. And the best part - it is completely free.
How to Write Compelling Headlines in 3 Steps
Be it a blog or an advertisement, what is it that you think tempts the readers to take a look at it? Yes, you guessed it right. Headlines. All the fuss about creating attractive headlines is not uncalled for since at the end of the day, headlines are what are responsible for that important first impression on the viewers.
The Significance of Meta Description in 2021
SEO is an invaluable option to improve the reach of quality content and the number of SEO companies in Chennai prove that. Other than this, there are also HTML and metadata attributes that can be added to the back-end of a webpage which can increase the ranking of the website.
How to Write a Product Description for eCommerce Websites
Compelling content is a key factor in eCommerce product descriptions. The objective is to first educate the buyer about the product and then entice him to buy. If not enough information is given or if it is not presented clearly and concisely, the buyer will lose interest and move on to another site.
Digital marketing tips for preschool owners
Why consider digital marketing for a preschool?
These days, every business has a social media and digital marketing presence, from local businesses to multinational companies. Nowadays, when consumers need a product or service, they search for it online.
What are the 9 basic rules Google follows for Featured Snippets?
Featured Snippets are extremely popular with both users and advertisers.
It benefits the reader as they can get a quick overview of the subject matter without visiting any websites that appear on the first page and reading through the content.
What are brand pillars, and why do they matter?
What does it mean to have a formidable brand reputation, and how to build it? This is where the brand pillars come into the picture, and to know more, read the article further.
Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
In an increasingly competitive and challenging market, an online presence is vital for any business, big or small. While the big ones have dedicated IT and online marketing staff to handle the technicalities and logistics of an online presence, the situation is very different for smaller organizations.
What is agile marketing?
With the COVID-19 pandemic confining the customers at home, marketers scrambled to find new ways to meet their clients in the digital space. The consumer sentiment towards the use of digital technologies has also tipped greatly towards the positive side due to the pandemic.
How will Core Web Vitals enhance SEO in 2021?
Google made a recent announcement that has made business owners and web design agencies sit up and take notice. Google has said, effective May 2021, the Core Web Vitals assessment score will influence rankings of websites in SERP (search engine result pages).
How to Get the Results You Want through Your Digital Marketing Plan?
Creating a digital marketing plan can be difficult, but you will need to constantly update the plan with the requirement to be the best in the market. We have compiled a list of steps that can help you better the plan and kick-start the innovation in your digital marketing plan.
Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
If you are looking to use influencer marketing to promote your online presence and/or products, you need to understand a few basic steps before you get started.
How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
Yes. You read it right. We did this in 3 weeks! Sharing with you a case study of what magic we did for our biggest healthcare client's blog module.
Google Ads Checklist for 2021-2022
Google Ads is one of the most successful ways of marketing your business. Google Ads is indeed getting expensive and more competitive with time. But when you set up your campaigns in the right way, Google Ads can be a powerful way to attract quality visitors to your site.
Job opportunities in Digital Marketing
Social Media, Content Marketing, Bring your device... buzzwords that define how business is conducted today, how people influence consumer thinking, and how products and services are marketed today.
Reasons Why Google May Penalize Your Website
The video talks about various possible reasons why Google may penalize your website. Duplicate content, Page speed, Backlinks, Keyword Stuffing, 404 errors, and much more information is shared in this video.
Organic vs. Paid Search Results | How it Works
There is one very important lesson every digital marketer should always keep in mind: SEO should not be the only part of a digital marketing strategy.
The Importance & Effectiveness of Monthly Newsletters
Content starts with the writing style. The language used must be what the reader is comfortable with. The Newsletter should never talk down to the reader or impress him with jargon - both are big turn-offs. Clarity, conciseness, and respect for the readers' time...
How to Rank Higher on Voice Searches
Voice search may have started slow, but with the Voice Search Assistant's increasing efficiency, it has blown up. Voice search is so comfortable now. It is faster, easier, and more convenient. It may have started as a fad, but now it looks like it's here to stay.
The making of the first ever Digital Women Economic Forum. July 25th and 26th 2020.
So many experiences these power packed 2.5 months! It was on the D Day I decided to document the details so that these memories are recorded. Might be useful for someone, someday!
How to Use Customer Service as an Online Marketing Strategy
There are a bunch of aspects to SEO that everyone talks about - like on-page, off-page, keywords, backlinks, etc. Despite their importance, these aspects have been talked about so much that the next time someone brings them up in a conversation, you tune them out and your head goes on autopilot mode nodding in all the right places.
5 Beginner Mistakes Most Small Businesses Make in SEO
We at LBN have had the privilege of working with hundreds of local businesses in promoting them online, and SEO is one of the primary services they come to us for. In our experience we've come across a handful of beginner mistakes many businesses make when it comes to SEO, avoiding which would have given them a head start. So we consolidated the 5 most common ones, for the DIY entrepreneurs out there.
The Importance of Commenting in Forums for SEO
A message board or Forum is a discussion site where people discuss various topics. There are thousands of forums available on the Internet and members are participating every minute voicing their opinions.
The Importance of Customer Engagement in Social Media Management
If your business is catering to a niche area, the traditional marketing method will work well, but if your product line and services require a wider customer reach, then marketing your business brand through digital channels, would be more effective.
How to Market using Social Media for Different Generations
Social Media is equally popular with all age-groups and generations of users. According to Pew Research, while social media adoption was just 5% of the population in 2005, it had risen to 50% in 2011 and 72% by 2018.
Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
Digital Marketing is currently the fastest growing industry. According to Reuters, the global spending on digital marketing is nearing $100 billion, keeping up with its growth rate.
There are plenty of opportunities for job seekers in this industry with specific skill sets to make their mark.
Digital Marketing Trends for 2020.
With technology driving all Marketing conversations or conversions, today, Digital Marketing will be a significant portion of the Opex of a company in coming years. As a result, new trends, technologies, and solution providers are entering the world of Digital Marketing, which will sustain the momentum for Digital Marketing in the years ahead.
Update your Address or be prepared to lose Business
Mobility is an indispensable part of modern-day business operations. Business establishments move office to different locations, for various business or logistical reasons. The present setup may be inadequate to house a growing company, or may not be strategically located to capture more business.