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LBN Tech Blog - Digital Marketing Strategy | SEO | SMO

Newest Trends in Website Design Sept. 25 / 2021

What are the Newest Trends in Website Design?

We have only 3 months left before stepping into a brand-new year. It might have looked like the world was at a standstill for the past two years since the pandemic started, but the fact is the digital world has been progressing at a rapid pace. The upcoming web design trends of 2022 seem promising as they did for the previous years.

Importance of Meta descriptions Sept. 21 / 2021

Google My Business Checklist

Google My Business is one of the best resources in the digital marketing world. When utilised properly, it can build the business' clientele and boost sales. And the best part - it is completely free.

Importance of Meta descriptions August 28 / 2021

How to Write Compelling Headlines in 3 Steps

Be it a blog or an advertisement, what is it that you think tempts the readers to take a look at it? Yes, you guessed it right. Headlines. All the fuss about creating attractive headlines is not uncalled for since at the end of the day, headlines are what are responsible for that important first impression on the viewers.

Importance of Meta descriptions August 17 / 2021

The Significance of Meta Description in 2021

SEO is an invaluable option to improve the reach of quality content and the number of SEO companies in Chennai prove that. Other than this, there are also HTML and metadata attributes that can be added to the back-end of a webpage which can increase the ranking of the website.

Product Description for eCommerce Websites August 13 / 2021

How to Write a Product Description for eCommerce Websites

Compelling content is a key factor in eCommerce product descriptions. The objective is to first educate the buyer about the product and then entice him to buy. If not enough information is given or if it is not presented clearly and concisely, the buyer will lose interest and move on to another site.

Digital marketing tips for preschool owners August 6 / 2021

Digital marketing tips for preschool owners

Why consider digital marketing for a preschool?

These days, every business has a social media and digital marketing presence, from local businesses to multinational companies. Nowadays, when consumers need a product or service, they search for it online.

What are Featured Snippets? July 27 / 2021

What are the 9 basic rules Google follows for Featured Snippets?

Featured Snippets are extremely popular with both users and advertisers.

It benefits the reader as they can get a quick overview of the subject matter without visiting any websites that appear on the first page and reading through the content.

What are brand pillars, and why do they matter? July 22 / 2021

What are brand pillars, and why do they matter?

What does it mean to have a formidable brand reputation, and how to build it? This is where the brand pillars come into the picture, and to know more, read the article further.

What should small businesses post on social media (a complete guide)? July 13 / 2021

What should small businesses post on social media (a complete guide)?

Social media has become an essential part of a business marketing strategy. Whether they are a small local shop or a big multinational, companies budget massive amounts for social media marketing.

SSL certificate June 23 / 2021

Is Trying To Rank SEO without an SSL (HTTPS) Pointless?

In an increasingly competitive and challenging market, an online presence is vital for any business, big or small. While the big ones have dedicated IT and online marketing staff to handle the technicalities and logistics of an online presence, the situation is very different for smaller organizations.

Agile Marketing June 16 / 2021

What is agile marketing?

With the COVID-19 pandemic confining the customers at home, marketers scrambled to find new ways to meet their clients in the digital space. The consumer sentiment towards the use of digital technologies has also tipped greatly towards the positive side due to the pandemic.

Core Web Vitals May 10 / 2021

How will Core Web Vitals enhance SEO in 2021?

Google made a recent announcement that has made business owners and web design agencies sit up and take notice. Google has said, effective May 2021, the Core Web Vitals assessment score will influence rankings of websites in SERP (search engine result pages).

How to Get the Results You Want through Your Digital Marketing Plan? April 20 / 2021

How to Get the Results You Want through Your Digital Marketing Plan?

Creating a digital marketing plan can be difficult, but you will need to constantly update the plan with the requirement to be the best in the market. We have compiled a list of steps that can help you better the plan and kick-start the innovation in your digital marketing plan.

The right Approach for the right Generation April 16 / 2021

Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)

If you are looking to use influencer marketing to promote your online presence and/or products, you need to understand a few basic steps before you get started.

How We Brought Down the Bounce Rate from 93% to 5% (Case Study) Mar 25, 2021

How We Brought Down the Bounce Rate from 93% to 5% (Case Study)

Yes. You read it right. We did this in 3 weeks! Sharing with you a case study of what magic we did for our biggest healthcare client's blog module.

Google Ads Checklist for 2021-2022 Mar 22, 2021

Google Ads Checklist for 2021-2022

Google Ads is one of the most successful ways of marketing your business. Google Ads is indeed getting expensive and more competitive with time. But when you set up your campaigns in the right way, Google Ads can be a powerful way to attract quality visitors to your site.

Job opportunities in Digital Marketing for Women Dec 18 / 2020

Job opportunities in Digital Marketing

Social Media, Content Marketing, Bring your device... buzzwords that define how business is conducted today, how people influence consumer thinking, and how products and services are marketed today.

Reasons Why Google May Penalize Your Website Nov 27 / 2020

Reasons Why Google May Penalize Your Website

The video talks about various possible reasons why Google may penalize your website. Duplicate content, Page speed, Backlinks, Keyword Stuffing, 404 errors, and much more information is shared in this video.

Organic vs. Paid Search Results | How it Works Nov 23 / 2020

Organic vs. Paid Search Results | How it Works

There is one very important lesson every digital marketer should always keep in mind: SEO should not be the only part of a digital marketing strategy.

The Importance & Effectiveness of Monthly Newsletters Nov 5 / 2020

The Importance & Effectiveness of Monthly Newsletters

Content starts with the writing style. The language used must be what the reader is comfortable with. The Newsletter should never talk down to the reader or impress him with jargon - both are big turn-offs. Clarity, conciseness, and respect for the readers' time...

We created History - The making of the first ever Digital Women Economic Forum. July 25th and 26th 2020. Nov 2 / 2020

How to Rank Higher on Voice Searches

Voice search may have started slow, but with the Voice Search Assistant's increasing efficiency, it has blown up. Voice search is so comfortable now. It is faster, easier, and more convenient. It may have started as a fad, but now it looks like it's here to stay.

We created History - The making of the first ever Digital Women Economic Forum. July 25th and 26th 2020. Aug 17 / 2020

The making of the first ever Digital Women Economic Forum. July 25th and 26th 2020.

So many experiences these power packed 2.5 months! It was on the D Day I decided to document the details so that these memories are recorded. Might be useful for someone, someday!

How to Use Customer Service as an Online Marketing Strategy Aug 12 / 2020

How to Use Customer Service as an Online Marketing Strategy

There are a bunch of aspects to SEO that everyone talks about - like on-page, off-page, keywords, backlinks, etc. Despite their importance, these aspects have been talked about so much that the next time someone brings them up in a conversation, you tune them out and your head goes on autopilot mode nodding in all the right places.

5 Beginner Mistakes Most Small Businesses Make in SEO Jul 25 / 2020

5 Beginner Mistakes Most Small Businesses Make in SEO

We at LBN have had the privilege of working with hundreds of local businesses in promoting them online, and SEO is one of the primary services they come to us for. In our experience we've come across a handful of beginner mistakes many businesses make when it comes to SEO, avoiding which would have given them a head start. So we consolidated the 5 most common ones, for the DIY entrepreneurs out there.

Jun 17 / 2020

The Importance of Commenting in Forums for SEO

A message board or Forum is a discussion site where people discuss various topics. There are thousands of forums available on the Internet and members are participating every minute voicing their opinions.

Jan 13 / 2020

The Importance of Customer Engagement in Social Media Management

If your business is catering to a niche area, the traditional marketing method will work well, but if your product line and services require a wider customer reach, then marketing your business brand through digital channels, would be more effective.

Dec 26 / 2019

How to Market using Social Media for Different Generations

Social Media is equally popular with all age-groups and generations of users. According to Pew Research, while social media adoption was just 5% of the population in 2005, it had risen to 50% in 2011 and 72% by 2018.

Dec 12 / 2019

Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive

Digital Marketing is currently the fastest growing industry. According to Reuters, the global spending on digital marketing is nearing $100 billion, keeping up with its growth rate.

There are plenty of opportunities for job seekers in this industry with specific skill sets to make their mark.

Dec 2 / 2019

Digital Marketing Trends for 2020.

With technology driving all Marketing conversations or conversions, today, Digital Marketing will be a significant portion of the Opex of a company in coming years. As a result, new trends, technologies, and solution providers are entering the world of Digital Marketing, which will sustain the momentum for Digital Marketing in the years ahead.

Nov 22 / 2019

Update your Address or be prepared to lose Business

Mobility is an indispensable part of modern-day business operations. Business establishments move office to different locations, for various business or logistical reasons. The present setup may be inadequate to house a growing company, or may not be strategically located to capture more business.