Apr 18 / 2024
Google Algorithm Updates – March 2024
Table of Contents What Happened in March The Spam Update: The Core Update: What Google Tracking Tools Say What the SEO Community and Webmasters Say What Next? What Happened in March March saw big changes in Google’s functioning. Along with the new Spam Update, there was also the release of the March 2024 Core Update. […]
Mar 30 / 2024
Top 5 CMS Platforms for Website Redesign and Blogging – Part 2
Did you know that 94% of the users’ first impressions about your business relate to your site’s web design? Also, 88% of the users are less likely to return to a website after a bad experience. In the vast landscape of the internet, where first impressions matter a lot, having a well-designed website has become […]
Mar 29 / 2024
10 Telltale Signs Your Website Needs Redesigning
Do websites need redesigning? Let me answer this question with a scenario. Say you are leisurely spending your time on social media. You come across an awesome deal and immediately want to order the product. You click on the “Shop Now” button and suddenly you land on a website with outdated design, chunky navigation, and […]
Mar 18 / 2024
How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager
In today’s digital age, understanding user behavior on your website is crucial for optimizing marketing strategies and enhancing user experience. Track Website Calls & Email Clicks with Google Analytics 4 (GA4) and Google Tag Manager (GTM) effortlessly. Gain valuable insights into user interactions and improve your online presence. Let our step-by-step guide walk you through […]
Mar 12 / 2024
Google Ranking Algorithm Updates – February 2024
February has been another month of uncertainty and the chatter in the SEO community reflects this. While not all of the Google tracking tools showed surges in volatility, many of them did. The reason appears to be the anticipation in the SEO industry of the imminent arrival of a new search ranking algorithm. From around […]
Feb 18 / 2024
Website Redesign Mistakes Businesses Should Avoid
Picture this – you’re the captain of a ship navigating the vast digital ocean and your website acts as the compass that guides your business towards success. Now, what if the compass is outdated, confusing, or just not as effective as it could be? Just like the compass, website design is something that cannot be compromised.
Feb 13 / 2024
How to Set Up Google Tag Manager: A Step-by-Step Guide
Table of Contents Introduction Sign Up for Google Tag Manager Create a Google Tag Manager Account Set Up a Container Install the Google Tag Manager Code Verify Installation Set Up Tags Define Triggers Test and Publish Conclusion Introduction: Google Tag Manager (GTM) is a powerful tool that allows website owners to manage various tracking codes […]
Feb 12 / 2024
What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
Table of Contents Introduction What is Google Tag Manager (GTM)? How Does Google Tag Manager Work? Key Components of Google Tag Manager: Benefits of using Google Tag Manager: What’s New in Google Tag Manager (2024 Update)? Getting Started with Google Tag Manager Introduction Do you ever feel overwhelmed by the number of tracking codes and […]
Feb 10 / 2024
Top 5 CMS Platforms for Website Design and Blogging
In 2011, 76% of all the websites on the internet were hand-coded. By 2022, the figure had gone down to a mere 33%. Content management systems are the ones that brought on this change. CMS platforms have made it possible for you to create and run a website even when you don’t know a thing about coding.
Jan 24 / 2024
What Is CMS and How Can It Be Used in Website Development?
Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.
Jan 23 / 2024
Why Should You Consider Redesigning Your Website?
The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly.
Jan 09 / 2024
How to Create a Demand Generation Campaign in Google Ads
Table of Contents Introduction Step-by-Step Guideto Create a Demand Generation Campaign Requirements for Demand Gen Campaign Conclusion Introduction: Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your […]
Dec 28 / 2023
The Ultimate Guide to Profile Page Structured Data
Table of Contents Introduction What Is Profile Page Schema Markup? Step-By-Step Guide to Create Profile Page Schema How To Add Profile Page Structured Data Sample Of A Profile Page With Markup Structured Data Type Definitions For Creators Guidelines Conclusion Introduction In today’s connected world, standing out online is essential! Whether you’re an individual or a […]
Dec 20 / 2023
A Guide to Schema Markup Types
Table of Contents Introduction Types of Schema Markup in SEO Conclusion Introduction Schema markup is a way of providing search engines with additional information about your website’s content. This helps them better understand your content and can lead to richer search results, potentially improving your click-through rate and organic traffic. Types of Schema Markup in […]
Dec 15 / 2023
Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
Table of Contents Introduction Important Update The Rise of Demand Gen Ads: What are Demand Gen Ads? How do Demand Gen Ads work? Benefits of Demand Gen Ads Who should use Demand Gen Ads? Getting started with Demand Gen Ads Conclusion Introduction In the ever-competitive landscape of marketing, reaching the right audience at the right […]
Dec 13 / 2023
Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
Table of Contents Introduction Understanding How Schema Markup Works Schema Formats Supported by Google JSON-LD (JavaScript Object Notation for Linked Data) Microdata RDFa (Resource Description Framework in Attributes) Step-by-Step Guide for Creating Schema Markup Conclusion Introduction Remember Schema Markup from our last blog? Well, buckle up because we’re about to make it super practical! This […]
Dec 12 / 2023
Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
When the topic of search engine optimisation is discussed, the spotlight often shines on the role of on-page SEO factors. Off-page SEO remains the unsung hero in most cases. But both on-page SEO and off-page SEO play crucial roles in a business’s bid to achieve digital supremacy.
Dec 05 / 2023
Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance
Table of Contents Introduction What is Schema Markup? Spotlight on Schema Success Why Schema Markup is important for SEO Types of Schema Markup Benefits of Schema Markup Conclusion In the ever-evolving world of SEO, staying updated on the game is crucial for online success. One significant aspect of this evolution is Schema Markup, also known […]
Dec 01 / 2023
Why Is Search Engine Marketing Important?
In today’s fast-paced digital age, where every click echoes across the internet, a business must strive for visibility. But what does a business have to do to become noticeable? The answers are many but one solution that resonates everywhere is “search engine marketing”.
Nov 24 / 2023
Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
Search engine marketing is hands down one of the best ways to grow your business in the competitive market. Most marketers will be pumped to try new strategies and campaigns to promote their business but the details can get exhausting.
Blogs
- Google Algorithm Updates – March 2024
- Top 5 CMS Platforms for Website Redesign and Blogging – Part 2
- 10 Telltale Signs Your Website Needs Redesigning
- How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager
- Google Ranking Algorithm Updates – February 2024
- Website Redesign Mistakes Businesses Should Avoid
- How to Set Up Google Tag Manager: A Step-by-Step Guide
- What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
- Top 5 CMS Platforms for Website Design and Blogging
- What Is CMS and How Can It Be Used in Website Development?
- Why Should You Consider Redesigning Your Website?
- How to Create a Demand Generation Campaign in Google Ads
- The Ultimate Guide to Profile Page Structured Data
- A Guide to Schema Markup Types
- Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
- Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
- Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
- Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance
- Why Is Search Engine Marketing Important?
- Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
- Off-Page SEO Ranking Factors That Everyone Should Know About
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Connecting with Patients: Unleashing the Potential of Medical Content Marketing
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- The History of Healthcare Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- 5 Loyalty-Building Techniques for Healthcare Marketing
- How Do Healthcare Companies Benefit from Content Marketing?
- Types of Healthcare Content That Can Increase Patient Volume
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- Game Plan for a Successful Healthcare Content Marketing Strategy
- What to Expect from a Professional SEO Company?
- Rules for Healthcare Content Marketing
- How to Create Unique Content That Works for the Healthcare Industry?
- 10 Innovative Ways to Market a Healthcare Brand
- The Role of Digital Marketing in the Healthcare Industry
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- Google My Business Checklist
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2024
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2024?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2024
- Job opportunities in Digital Marketing
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- 5 Beginner Mistakes Most Small Businesses Make in SEO
- The Importance of Commenting in Forums for SEO
- The Importance of Customer Engagement in Social Media Management
- How to Market using Social Media for Different Generations
- Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
- Digital Marketing Trends for 2024
- Update your Address or be prepared to lose Business