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What Is the Difference Between Content Marketing and Content Strategy?

Difference between Content Marketing and Content Strategy Aug 23 / 2022

Often times it can be hard to answer simple questions and in the marketing industry, there are quite a few questions like this. What is the difference between content marketing and content strategy? The answer to this question isn’t very complicated but cannot be answered in a single line. We as a digital marketing agency would like to cut out all the industry jargon and make it as simple as possible.

Content Marketing         

Content marketing is a broad term but basically, it is the process of using content to attract potential customers to a business. Good and relevant content will not only bring continuous traffic to your website but will also help in lead generation and conversion.

Types of Content

When it comes to content marketing, the content that you create should rightly resonate with the viewers and create the intended impact. For this, the content should be well-researched and fit with the preferences of the viewers. There are different types of content marketing and knowing where to use each would help you create a successful content marketing plan.


Blogs are used to share information on your website and are one of the popular forms of content. These blogs can be educational, marketing-oriented, or they could simply convey information about your product/service. Charting out a blogging strategy helps you to clearly convey what you want to the site visitors.

Blogs are an efficient alternative to long-form content and they help get visitors to your website. Posting blogs regularly helps greatly with driving organic traffic to the website.

Also Read: Top 5 Reasons Why Your Website Needs a Blog Corner


These are the most popular and preferred forms of content in today’s world. Videos are more engaging than plain text, making them the future of content marketing.


This is a creative way of ensuring customers’ engagement. Adding relevant pictures with the text helps visually impress the viewers. Also, you get to highlight key points and important statistics.

Case Studies

With case studies, you get to offer proof of the quality of your product or service. This showcases the authenticity of your business which in turn convinces new customers to try out your product/service.

There are other types of content used like emails, newsletters, podcasts and more.

Content Strategy

Think of yourself in a football game. While content marketing is the game itself in which you aim to bring in customers through content, content strategy is the game plan.

Before entering a game, we tend to chart out the strategies that can lead us to success. The same goes for content strategy. You create a road map that will ensure that your content marketing campaign ends with the best results.

What Does Content Strategy Entail?

Content strategy is not limited to marketing since it extends to search optimization and many more aspects of the business.

It is about asking the right questions and finding suitable answers. With content strategy, you lay the blueprint for your content marketing campaign and this ensures that it works just fine. Here are some questions that you need to find answers to while creating content strategy.

  • Why are you creating content? What is the aim of the content?
  • Who will create the content?
  • When will the content be created?
  • How do you know the content will be successful?
  • When and where will you share the content?
  • How will you measure the success of the marketing campaign?
  • How will you keep your content relevant?
  • Who will be in charge of maintaining the content?

Answering these questions and checking the relevancy of the answers with your goals helps develop a suitable content strategy.

Content Marketing vs. Content Strategy

Taking the time to create a solid content strategy is the first step towards building an effective content marketing campaign. Consider content strategy as the bow that helps the content marketing arrow reach the required place. Without a content strategy, you are just aimlessly going through with your content marketing.

Many brands still rush into content marketing without a proper content strategy. This is one of the reasons why most of these marketing campaigns produce only mediocre results. Use a combination of short-term and long-term content strategies to improve the results of your content marketing campaign.

LBN Tech Solutions

We are in the digital age where everything needs to be done meticulously. Digital content strategy and content marketing are our specialties. We always deliver the best for our clients and our portfolio is proof of that.

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