Mar 21 / 2025
International SEO – What It Is and Tips for Creating an Effective International SEO Strategy
You wake up one day and decide that you are ready to take your business global. You probably have a lot to think about but one skill that you need to absolutely master is international SEO marketing.
Mar 12 / 2025
Website Redesign Mistakes to Avoid – Professional Website Redesign Services
According to a report by The Gomez, around 88% of the users are less likely to return to a site after a bad experience. Picture this – you’re the captain of a ship navigating the vast digital ocean, and your website acts as the compass that guides your business towards success.
Jan 29 / 2025
Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance
Table of Contents Introduction What is Schema Markup? Spotlight on Schema Success Why Schema Markup is important for SEO Types of Schema Markup Benefits of Schema Markup Conclusion Introduction In the ever-evolving world of SEO, staying updated on the game is crucial for online success. One significant aspect of this evolution is Schema Markup, also […]
Jan 27 / 2025
Ecommerce Website: Benefits, Working and Development Process
The days without online shopping seem like ages ago. We have come a long way in two decades and ecommerce has started to rule the market. If you are a small business owner, then you might want to think about getting an ecommerce website.
Dec 13 / 2024
Essential Rules and Strategies for Effective Healthcare Content Marketing
Healthcare content marketing isn’t as easy as it sounds. There are good and bad strategies, and to differentiate between them, you might need an expert, which is where a digital healthcare marketing agency comes in.
Dec 06 / 2024
10 Clear Signs Your Website Needs a Redesign and Why It’s a Smart Investment
Do websites need redesigning? Let me answer this question with a scenario. Say you are leisurely spending your time on social media. You come across an awesome deal and immediately want to order the product. You click on the “Shop Now” button and suddenly you land on a website with outdated design, chunky navigation, and […]
Nov 26 / 2024
Healthcare’s Content Revolution: Statistics and Strategies for Reaching Today’s Patients
While there are mind-blowing marketing strategies involved, the fundamental lies in the content you provide. Thus, creating unique content that captures the viewers’ attention and clarifies the topic is the need of the hour in the healthcare industry.
Nov 13 / 2024
Healthcare Marketing: Loyalty-Building Techniques and Basic Healthcare Marketing Content Ideas
There are about 70,000 health-related searches made on the web every minute. EVERY MINUTE. When we experience any worrisome symptoms, our first instinct is to ask Google for consultation. With this kind of demand, accurate medical information is needed on the web.
Oct 28 / 2024
The Essential Guide to Content Marketing for Modern Healthcare Organizations
Creating a brand is now easy but marketing it to the right people requires detailed planning. The pandemic has proven the importance of digital marketing for every industry – especially healthcare. Healthcare content marketing helps healthcare institutions keep their patients informed while also building their brand reputation.
Oct 17 / 2024
Healthcare Marketing through the Ages: The Vital Role of Digital Transformation
Healthcare marketing has a history that goes back far beyond what most people realize. Doctors, media professionals, and marketing experts presume that the marketing of healthcare is a relatively new phenomenon dating back just a few decades. The reality is that it goes back to the advent of healthcare at the dawn of human civilization.
Sep 25 / 2024
9 Beginner Mistakes Most Small Businesses Make in SEO
We at LBN have had the privilege of working with hundreds of local businesses in promoting them online, and SEO is one of the primary services they come to us for. In our experience we’ve come across a handful of beginner mistakes many businesses make when it comes to SEO, avoiding which would have given them a head start. So we consolidated the 5 most common ones, for the DIY entrepreneurs out there.
Sep 12 / 2024
Empowering Women in Digital Marketing: Job Opportunities, Career Paths, and Top Interview Questions Answered
Social Media, Content Marketing, Bring your device… buzzwords that define how business is conducted today, how people influence consumer thinking, and how products and services are marketed today.
Aug 25 / 2024
Update your Address or be prepared to lose Business
According to a survey done by the U.S. Census Bureau, about 40% of small businesses fail to update their business address regularly. Imagine a client trying to visit your office only to find an empty place. This kind of behaviour has been all the more prevalent since the 2010s, thanks to the proliferation of smartphones.
Aug 14 / 2024
How to Market using Social Media for Different Generations
Social Media is equally popular with all age-groups and generations of users. According to Pew Research, while social media adoption was just 5% of the population in 2005, it had risen to 50% in 2011 and 72% by 2018.
Jul 10 / 2024
The Importance of UI/UX Design in Web Development
UX (user experience) design focuses on delivering the best experience to the site visitor. This involves designing the website to provide a positive experience for the user. UI (user interface) design involves the aesthetic side of the website. It focuses on how the website’s interface looks and functions.
Jun 12 / 2024
The Ultimate Guide to Content Repurposing – The Underrated SEO Factor
Repurposing is not new to us. The art of repurposing is built within our minds – an old ladder transformed into a chic bookshelf or a plastic bottle finding new life as a stylish plant holder. Through repurposing, the formerly forgotten item can be turned into something useful.
May 30 / 2024
7 Actionable On-Page SEO Factors You Need to Know
On-page and off-page SEO factors help you get closer to conquering the coveted throne of Google’s search results. Here, we give you 7 on-page optimization tips that can catapult your business to success.
May 25 / 2024
What Are the Phases Involved in Web Development?
Web development refers to the process of building websites and web apps. If you are a business owner looking to create a website or an app for your business, here we discuss the different phases involved in web development.
Apr 30 / 2024
Cracking the Code: Mastering On-Page SEO for Website Excellence
On-page SEO refers to the practice of optimizing the webpages to make them rank in the search results. This includes optimizing the source code and page content with relevant keywords along with increasing the page speed.
Apr 25 / 2024
A Beginner’s Guide to Web Development
Web development refers to the process of building, creating, and maintaining websites using technologies like HTML, JavaScript, CMS platforms, and more. It includes everything related to the website starting from creating a simple text page to identifying bugs and errors in the coding.