Home / Blogs

LBN Tech Blog - Digital Marketing Strategy | SEO | SMO

Common SEO Mistakes Small Businesses Make and How to Avoid Them Sep 25 / 2024

9 Beginner Mistakes Most Small Businesses Make in SEO

We at LBN have had the privilege of working with hundreds of local businesses in promoting them online, and SEO is one of the primary services they come to us for. In our experience we’ve come across a handful of beginner mistakes many businesses make when it comes to SEO, avoiding which would have given them a head start. So we consolidated the 5 most common ones, for the DIY entrepreneurs out there.

Empowering Women in Digital Marketing - Career Paths and Job Opportunities Sep 12 / 2024

Empowering Women in Digital Marketing: Job Opportunities, Career Paths, and Top Interview Questions Answered

Social Media, Content Marketing, Bring your device… buzzwords that define how business is conducted today, how people influence consumer thinking, and how products and services are marketed today.

Update your Address or be prepared to lose Business Aug 25 / 2024

Update your Address or be prepared to lose Business

According to a survey done by the U.S. Census Bureau, about 40% of small businesses fail to update their business address regularly. Imagine a client trying to visit your office only to find an empty place. This kind of behaviour has been all the more prevalent since the 2010s, thanks to the proliferation of smartphones.

Mastering Social Media Marketing: Tailored Strategies for Engaging Every Generation Aug 14 / 2024

How to Market using Social Media for Different Generations

Social Media is equally popular with all age-groups and generations of users. According to Pew Research, while social media adoption was just 5% of the population in 2005, it had risen to 50% in 2011 and 72% by 2018.

The Importance of UI/UX Design in Web Development Jul 10 / 2024

The Importance of UI/UX Design in Web Development

UX (user experience) design focuses on delivering the best experience to the site visitor. This involves designing the website to provide a positive experience for the user. UI (user interface) design involves the aesthetic side of the website. It focuses on how the website’s interface looks and functions.

What Is Content Repurposing - On-Page SEO Jun 12 / 2024

The Ultimate Guide to Content Repurposing – The Underrated SEO Factor

Repurposing is not new to us. The art of repurposing is built within our minds – an old ladder transformed into a chic bookshelf or a plastic bottle finding new life as a stylish plant holder. Through repurposing, the formerly forgotten item can be turned into something useful.

7 Actionable On-Page SEO Factors to Know - On-Page Optimisation May 30 / 2024

7 Actionable On-Page SEO Factors You Need to Know

On-page and off-page SEO factors help you get closer to conquering the coveted throne of Google’s search results. Here, we give you 7 on-page optimization tips that can catapult your business to success.

Phases Involved in Web Development May 25 / 2024

What Are the Phases Involved in Web Development?

Web development refers to the process of building websites and web apps. If you are a business owner looking to create a website or an app for your business, here we discuss the different phases involved in web development.

What Is On-Page SEO Apr 30 / 2024

Cracking the Code: Mastering On-Page SEO for Website Excellence

On-page SEO refers to the practice of optimizing the webpages to make them rank in the search results. This includes optimizing the source code and page content with relevant keywords along with increasing the page speed.

What Is Web Development Apr 25 / 2024

A Beginner’s Guide to Web Development

Web development refers to the process of building, creating, and maintaining websites using technologies like HTML, JavaScript, CMS platforms, and more. It includes everything related to the website starting from creating a simple text page to identifying bugs and errors in the coding.

Google Spam and Core update - March 2024 Apr 18 / 2024

Google Algorithm Updates – March 2024

Along with the new Spam Update, there was also the release of the March 2024 Core Update. An understanding of the nature and purpose of these updates will make working within the new parameters easier.

CMS Website Development Company Mar 30 / 2024

Top 5 CMS Platforms for Website Redesign and Blogging – Part 2

With Content Management Systems (CMS) platforms, you can develop websites, even if you aren’t a coding genius. There are pre-designed templates that you can use to design, create, manage or modify website content. There are over 2000 CMS platforms available and here we save you time by listing the best ones.

10 Signs Your Website Needs Redesigning Mar 29 / 2024

10 Telltale Signs Your Website Needs Redesigning

Do websites need redesigning? Let me answer this question with a scenario. Say you are leisurely spending your time on social media. You come across an awesome deal and immediately want to order the product. You click on the “Shop Now” button and suddenly you land on a website with outdated design, chunky navigation, and […]

Track Website Calls & Email Clicks with Google Analytics 4 Mar 18 / 2024

How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager

In today’s digital age, understanding user behavior on your website is crucial for optimizing marketing strategies and enhancing user experience. Track Website Calls & Email Clicks with Google Analytics 4 (GA4) and Google Tag Manager (GTM) effortlessly. Gain valuable insights into user interactions and improve your online presence. Let our step-by-step guide walk you through […]

Google Ranking Algorithm Updates – February 2024 Mar 12 / 2024

Google Ranking Algorithm Updates – February 2024

February has been another month of uncertainty and the chatter in the SEO community reflects this. While not all of the Google tracking tools showed surges in volatility, many of them did. The reason appears to be the anticipation in the SEO industry of the imminent arrival of a new search ranking algorithm. From around […]

Website Redesign Mistakes to Avoid - Professional Website Redesign Services Feb 18 / 2024

Website Redesign Mistakes Businesses Should Avoid

Picture this – you’re the captain of a ship navigating the vast digital ocean and your website acts as the compass that guides your business towards success. Now, what if the compass is outdated, confusing, or just not as effective as it could be? Just like the compass, website design is something that cannot be compromised.

How to set up Google Tag Manager? Feb 13 / 2024

How to Set Up Google Tag Manager: A Step-by-Step Guide

Google Tag Manager (GTM) is a powerful tool that allows website owners to manage various tracking codes and scripts without needing to modify the website’s code directly. By using GTM, you can streamline the process of implementing tags, such as Google Analytics, Facebook Pixel, and more, while also gaining greater control and flexibility over your tracking setup.

What is Google Tag Manager (GTM)? Feb 12 / 2024

What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?

Google Tag Manager is a free tool provided by Google that enables website owners and marketers to manage and deploy various tracking tags on their websites without the need for extensive coding knowledge.

CMS Website Development Company Feb 10 / 2024

Top 5 CMS Platforms for Website Design and Blogging

In 2011, 76% of all the websites on the internet were hand-coded. By 2022, the figure had gone down to a mere 33%. Content management systems are the ones that brought on this change. CMS platforms have made it possible for you to create and run a website even when you don’t know a thing about coding.

CMS Websites Development Company Jan 24 / 2024

What Is CMS and How Can It Be Used in Website Development?

Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.

Next Page »

Blogs