Sep 25 / 2024
9 Beginner Mistakes Most Small Businesses Make in SEO
We at LBN have had the privilege of working with hundreds of local businesses in promoting them online, and SEO is one of the primary services they come to us for. In our experience we’ve come across a handful of beginner mistakes many businesses make when it comes to SEO, avoiding which would have given them a head start. So we consolidated the 5 most common ones, for the DIY entrepreneurs out there.
Sep 12 / 2024
Empowering Women in Digital Marketing: Job Opportunities, Career Paths, and Top Interview Questions Answered
Social Media, Content Marketing, Bring your device… buzzwords that define how business is conducted today, how people influence consumer thinking, and how products and services are marketed today.
Aug 25 / 2024
Update your Address or be prepared to lose Business
According to a survey done by the U.S. Census Bureau, about 40% of small businesses fail to update their business address regularly. Imagine a client trying to visit your office only to find an empty place. This kind of behaviour has been all the more prevalent since the 2010s, thanks to the proliferation of smartphones.
Aug 14 / 2024
How to Market using Social Media for Different Generations
Social Media is equally popular with all age-groups and generations of users. According to Pew Research, while social media adoption was just 5% of the population in 2005, it had risen to 50% in 2011 and 72% by 2018.
Jul 10 / 2024
The Importance of UI/UX Design in Web Development
UX (user experience) design focuses on delivering the best experience to the site visitor. This involves designing the website to provide a positive experience for the user. UI (user interface) design involves the aesthetic side of the website. It focuses on how the website’s interface looks and functions.
Jun 12 / 2024
The Ultimate Guide to Content Repurposing – The Underrated SEO Factor
Repurposing is not new to us. The art of repurposing is built within our minds – an old ladder transformed into a chic bookshelf or a plastic bottle finding new life as a stylish plant holder. Through repurposing, the formerly forgotten item can be turned into something useful.
May 30 / 2024
7 Actionable On-Page SEO Factors You Need to Know
On-page and off-page SEO factors help you get closer to conquering the coveted throne of Google’s search results. Here, we give you 7 on-page optimization tips that can catapult your business to success.
May 25 / 2024
What Are the Phases Involved in Web Development?
Web development refers to the process of building websites and web apps. If you are a business owner looking to create a website or an app for your business, here we discuss the different phases involved in web development.
Apr 30 / 2024
Cracking the Code: Mastering On-Page SEO for Website Excellence
On-page SEO refers to the practice of optimizing the webpages to make them rank in the search results. This includes optimizing the source code and page content with relevant keywords along with increasing the page speed.
Apr 25 / 2024
A Beginner’s Guide to Web Development
Web development refers to the process of building, creating, and maintaining websites using technologies like HTML, JavaScript, CMS platforms, and more. It includes everything related to the website starting from creating a simple text page to identifying bugs and errors in the coding.
Apr 18 / 2024
Google Algorithm Updates – March 2024
Along with the new Spam Update, there was also the release of the March 2024 Core Update. An understanding of the nature and purpose of these updates will make working within the new parameters easier.
Mar 30 / 2024
Top 5 CMS Platforms for Website Redesign and Blogging – Part 2
With Content Management Systems (CMS) platforms, you can develop websites, even if you aren’t a coding genius. There are pre-designed templates that you can use to design, create, manage or modify website content. There are over 2000 CMS platforms available and here we save you time by listing the best ones.
Mar 29 / 2024
10 Telltale Signs Your Website Needs Redesigning
Do websites need redesigning? Let me answer this question with a scenario. Say you are leisurely spending your time on social media. You come across an awesome deal and immediately want to order the product. You click on the “Shop Now” button and suddenly you land on a website with outdated design, chunky navigation, and […]
Mar 18 / 2024
How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager
In today’s digital age, understanding user behavior on your website is crucial for optimizing marketing strategies and enhancing user experience. Track Website Calls & Email Clicks with Google Analytics 4 (GA4) and Google Tag Manager (GTM) effortlessly. Gain valuable insights into user interactions and improve your online presence. Let our step-by-step guide walk you through […]
Mar 12 / 2024
Google Ranking Algorithm Updates – February 2024
February has been another month of uncertainty and the chatter in the SEO community reflects this. While not all of the Google tracking tools showed surges in volatility, many of them did. The reason appears to be the anticipation in the SEO industry of the imminent arrival of a new search ranking algorithm. From around […]
Feb 18 / 2024
Website Redesign Mistakes Businesses Should Avoid
Picture this – you’re the captain of a ship navigating the vast digital ocean and your website acts as the compass that guides your business towards success. Now, what if the compass is outdated, confusing, or just not as effective as it could be? Just like the compass, website design is something that cannot be compromised.
Feb 13 / 2024
How to Set Up Google Tag Manager: A Step-by-Step Guide
Google Tag Manager (GTM) is a powerful tool that allows website owners to manage various tracking codes and scripts without needing to modify the website’s code directly. By using GTM, you can streamline the process of implementing tags, such as Google Analytics, Facebook Pixel, and more, while also gaining greater control and flexibility over your tracking setup.
Feb 12 / 2024
What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
Google Tag Manager is a free tool provided by Google that enables website owners and marketers to manage and deploy various tracking tags on their websites without the need for extensive coding knowledge.
Feb 10 / 2024
Top 5 CMS Platforms for Website Design and Blogging
In 2011, 76% of all the websites on the internet were hand-coded. By 2022, the figure had gone down to a mere 33%. Content management systems are the ones that brought on this change. CMS platforms have made it possible for you to create and run a website even when you don’t know a thing about coding.
Jan 24 / 2024
What Is CMS and How Can It Be Used in Website Development?
Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.
Blogs
- 9 Beginner Mistakes Most Small Businesses Make in SEO
- Empowering Women in Digital Marketing: Job Opportunities, Career Paths, and Top Interview Questions Answered
- Update your Address or be prepared to lose Business
- How to Market using Social Media for Different Generations
- The Importance of UI/UX Design in Web Development
- The Ultimate Guide to Content Repurposing – The Underrated SEO Factor
- 7 Actionable On-Page SEO Factors You Need to Know
- What Are the Phases Involved in Web Development?
- Cracking the Code: Mastering On-Page SEO for Website Excellence
- A Beginner’s Guide to Web Development
- Google Algorithm Updates – March 2024
- Top 5 CMS Platforms for Website Redesign and Blogging – Part 2
- 10 Telltale Signs Your Website Needs Redesigning
- How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager
- Google Ranking Algorithm Updates – February 2024
- Website Redesign Mistakes Businesses Should Avoid
- How to Set Up Google Tag Manager: A Step-by-Step Guide
- What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
- Top 5 CMS Platforms for Website Design and Blogging
- What Is CMS and How Can It Be Used in Website Development?
- Why Should You Consider Redesigning Your Website?
- How to Create a Demand Generation Campaign in Google Ads
- The Ultimate Guide to Profile Page Structured Data
- A Guide to Schema Markup Types
- Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
- Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
- Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
- Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance
- Why Is Search Engine Marketing Important?
- Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
- Off-Page SEO Ranking Factors That Everyone Should Know About
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Connecting with Patients: Unleashing the Potential of Medical Content Marketing
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- The History of Healthcare Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- 5 Loyalty-Building Techniques for Healthcare Marketing
- How Do Healthcare Companies Benefit from Content Marketing?
- Types of Healthcare Content That Can Increase Patient Volume
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- Game Plan for a Successful Healthcare Content Marketing Strategy
- What to Expect from a Professional SEO Company?
- Rules for Healthcare Content Marketing
- How to Create Unique Content That Works for the Healthcare Industry?
- 10 Innovative Ways to Market a Healthcare Brand
- The Role of Digital Marketing in the Healthcare Industry
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- A Complete Guide on Google Business Profile (GBP)
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2024
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2024?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2024
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- The Importance of Commenting in Forums for SEO
- The Importance of Customer Engagement in Social Media Management
- Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
- Digital Marketing Trends for 2024