How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager

Mar 18 / 2024

In today’s digital age, understanding user behavior on your website is crucial for optimizing marketing strategies and enhancing user experience. Track Website Calls & Email Clicks with Google Analytics 4 (GA4) and Google Tag Manager (GTM) effortlessly. Gain valuable insights into user interactions and improve your online presence. Let our step-by-step guide walk you through the process of tracking website calls and email clicks with Google Analytics 4.

Why Track Website Calls and Email Clicks?

Tracking website calls and email clicks provides essential insights into user engagement and conversion opportunities. By monitoring these interactions, you can:

• Measure the effectiveness of your call-to-action (CTA) buttons and email links.
• Identify which channels drive the most conversions.
• Understand user preferences and behavior patterns.
• Optimize marketing campaigns and website content based on data-driven decisions.

Track Website Calls & Email Clicks with Google Analytics 4

Getting Started with Google Tag Manager

Before diving into tracking website calls and email clicks, ensure you have set up GA4 and GTM for your website. Follow these steps to get started:

Set Up Google Analytics 4 (GA4):

• Create a GA4 property in your Google Analytics account.
• Obtain the Measurement ID for your GA4 property.

Install Google Tag Manager (GTM):

• Sign in to your Google Tag Manager account or create one if you haven’t already.
• Set up a container for your website and add the provided GTM snippet to your site’s HTML.

Tracking Website Calls with Google Tag Manager

To track website calls, you’ll need to create a custom event tag in GTM. Follow these steps:

Create a New Tag:

• Navigate to your GTM container and click on “Tags.”
• Click on “New” to create a new tag.

Choose Tag Configuration:

Select “Tag Configuration” and choose “Google Analytics: GA4 Event.”

Configure Tag Settings:

• Set the event parameters:
• Event name: Specify a descriptive name like “Website Call Click.”
• Event parameters: Define additional parameters like “Call Type” or “Phone Number.”
• Add your GA4 Measurement ID.

Set Triggers:

Define triggers to fire the tag when users click on specific elements, such as call buttons or phone numbers on your website.

Save and Publish:

Save your tag configuration and publish the changes to your GTM container.

Tracking Email Clicks with Google Tag Manager

Tracking email clicks follows a similar process to tracking website calls:

Create a New Tag:

Follow the same steps outlined for tracking website calls but specify “Email Click” as the event name.

Configure Tag Settings:

Define the event parameters, such as “Email Subject” or “Recipient.”

Set Triggers:

• Create triggers to fire the tag when users click on email links.

• Save and Publish:

• Save your tag configuration and publish the changes to your GTM container.

Testing and Validation

After implementing the tags in GTM, thoroughly test your website to ensure that the events are being tracked accurately in GA4. Use GTM’s preview mode to debug and validate your tags before publishing them live.

Analysing Data in Google Analytics 4

Once the tags are live, you can analyse the tracked events in GA4. Navigate to the Events report in GA4 to view metrics related to website calls and email clicks. Gain insights into user behavior, conversion rates, and engagement levels to inform your marketing strategies and website optimization efforts.