
Your online business is not complete without an e-commerce website. People now prefer shopping online rather than visiting the stores physically. There are many businesses now that operate online and don’t have a physical store per se. This is the power of e-commerce websites in today’s world. We are an e-commerce web development company in Chennai and this blog, we introduce you to the major elements needed for an ideal e-commerce website.
Developing an E-Commerce Website
Whether you own a start-up or are a company trying to extend your business online, e-commerce websites will make your business reach more customers and will get you more revenue. But the website needs to be designed and developed perfectly for it to produce the desired results.
When it comes to a website, there are a lot of things to do but you need to prioritize your tasks. You need to break down things to achieve a hierarchy. The e-commerce website aims to make the customers purchase your product/service online.
A lot of things get involved in this process like making the business known to customers, building trust, marketing the product, and more. Here are some elements that when done to perfection will make this process simple.
1. User Friendly
No one wants to break their heads with a website that feels like a maze. Right from the start, focus on developing a website that is easy to navigate for the customers.
A website that feels effortless to move through will encourage visitors to spend more time on it. The customers are also more likely to check out various products which they proceed to buy. Hence, keep the following in mind:
- Create categories and subcategories for your products.
- Choose self-explanatory names for the categories and subcategories.
- Always include a search bar since it makes the search for a specific product easier.
- The search bar should be in the middle of the homepage or in any easily visible place.
- Add your best products to your main page naming them as featured, bestsellers or popular.
Also Read: How to Write a Product Description for eCommerce Websites
2. Mobile Compatibility
By 2024, we are predicted to have about 187 million mobile shoppers. That is a huge number! Shopping through mobile is easy, practical, and more importantly, time-saving.
Your e-commerce website has more chances of reaching a customer through mobile than a laptop. Thus, before launching an e-commerce website, make sure that your website looks and works well on small screens.
3. Visuals of the Products
If a customer intends to buy a product, he/she tends to inspect it fully in a retail outlet. There is no option for physically examining the product while purchasing it online and therefore it is necessary to satisfy the customer by giving the option of a visual inspection. This will make you look confident about your product.
- Post high-quality pictures.
- Add an option to zoom in on the product image.
- Add a 360° view of the product.
- Add videos of the working of the product, if needed.
These features would put the mind of the customer at ease about purchasing your product since they feel that they are making an informed decision.
Also Read: What is the Process of Web Design and How Does It Differ from DIY Solutions?
4. Customer Reviews
Can you remember the last time you bought a product/service without checking the reviews for it? Rarely! With the abundant options we have now, there is no actual need to blindly purchase a product.
More than 90% of customers check customer reviews before they order a product. When you add customer reviews of the product to your website, you make the job easy for your potential customers. They now don’t have to visit another page or website to check the reviews.
Include options for the customers to add photos and videos about the product they have purchased from you. This will increase the credibility of your product.
5. Wishlist
Most people aren’t strong decision-makers when it comes to shopping. They tend to oscillate between different options and even change their minds at the last minute.
About 40% of people think that their shopping experience will improve if the e-commerce website has a wishlist. The wishlist helps people get the feel of window shopping. It helps save a product for future purchases and makes potential customers visit your website again. It would help if you send occasional notifications reminding the customer about the product in their wishlist. Do not badger but instead aim for a gentle reminder.
LBN Tech Solutions
These are a few of the many elements needed in an e-commerce website that can bring in good business for you. We can develop the ideal website for your business. Check us out here.
Read our Other Blogs
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Connecting with Patients: Unleashing the Potential of Medical Content Marketing
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- The History of Healthcare Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- 5 Loyalty-Building Techniques for Healthcare Marketing
- How Do Healthcare Companies Benefit from Content Marketing?
- Types of Healthcare Content That Can Increase Patient Volume
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- Game Plan for a Successful Healthcare Content Marketing Strategy
- What to Expect from a Professional SEO Company?
- Rules for Healthcare Content Marketing
- How to Create Unique Content That Works for the Healthcare Industry?
- 10 Innovative Ways to Market a Healthcare Brand
- The Role of Digital Marketing in the Healthcare Industry
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- Google My Business Checklist
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2021
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2021?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2021-2022
- Job opportunities in Digital Marketing
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- 5 Beginner Mistakes Most Small Businesses Make in SEO
- The Importance of Commenting in Forums for SEO
- The Importance of Customer Engagement in Social Media Management
- How to Market using Social Media for Different Generations
- Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
- Digital Marketing Trends for 2020
- Update your Address or be prepared to lose Business
I’ve read some good stuff here. Definitely worth bookmarking for revisiting. I surprise how much effort you put to make such a excellent informative web site.
I have to admit that I prefer the product pictures that have the zoom option on it.