Dec 24 / 2021
Every business, big or small, needs an SEO expert just like a person needs a friend to lift him/her up. We already know the benefits of SEO and how it can help your business show up on the first page of the search results. A good content marketing agency will have an SEO expert on board or you will have to find a professional SEO company that can take care of the job. Depending on your location, you can use search options like “SEO company in Chennai” to find the companies in your locality.
When to Hire an SEO Company?
There are several tasks that a professional SEO company can get done for you. Some of them are:
While these are the basic tasks, there are also a lot of strategies involved like gaining backlinks, testing the results of campaigns and more.
Now that you have realized the importance of SEO for your business and have hired an SEO company, what should you expect from them? Here are some things that you should know after investing in an SEO company.
Read Also: 5 Beginner Mistakes Most Small Businesses Make in SEO
1. Time for Research and Goal Setting
The SEO agency that you hire should understand your product, company, competitors and the goals you have set for the future. Only then will they be ready to create content and strategies that will work towards that goal.
The time required to understand your company and what your company stands for should be discussed beforehand. By the end of this time, the SEO experts should be ready with a goal of their own for your company along with the budget and timeframe required to make it work.
2. Site Audit and Optimization
Now that they are going to work for your company, they should start exploring your website to find areas of improvement. Some of the major details that could be optimized after a good site audit include content, page speed, indexing, navigation and more.
The SEO company should be able to find the problems (if there are any) and then suggest ways by which they can be improved. These changes should be discussed with you before they go live.
3. SEO Tool Selection
After evaluating your site, a professional SEO company would be able to suggest the perfect SEO tools that will help realize your goals. There are various SEO tools available and the choice should depend on what you intend to achieve with SEO.
Some of the common recommendations include SEMrush, Ahrefs, Moz, Outreach tool and more. The company might suggest you get the paid or premium version since it can increase efficiency.
4. Keyword Analysis
Though there are various tasks involved, keyword analysis remains the vital component of a successful SEO campaign. A professional SEO expert will be able to identify the best keywords and there are a lot of factors involved. Some of them include:
- Keywords that your target customers use
- Keywords that your competitors use
- Keywords that can give you maximum ROI
- Keywords that can bring in more customers
The company should be able to create a realistic strategy that can effectively benefit your business.
5. On-Page Audit
Apart from the initial audit, a technical audit should be performed by the company before they create a campaign. This will ensure that your website is in accordance with the search engine guidelines and trending UX practices.
Here is some of the work that will be done during this audit:
- Choosing the KPIs, content topics and relevant keywords
- Clearing out thin content pages
- Checking the mobile-friendliness of the site
- Rewriting title, description and meta tags according to target keywords
- Optimizing navigation and internal linking
- Managing backlinks
- Image optimization along with checking page speed
- Checking for index issues and canonicalization issues
Read Also: The Significance of Meta Description in 2021
6. Content Audit
Content is the basis of SEO and without relevant content, all SEO strategies would be wasted. Thus, the SEO agency should always work in tandem with your content marketing agency. A better option would be to hire a company which offers both the services.
A detailed content audit should be done at least once a year. This will involve checking the content’s performance along with its relevance. After the assessment based on the KPI factors, the optimization of the content is done. Usually, it is divided into content that needs to be updated, content that needs to be removed and content that needs to be rewritten.
7. Regular Reporting
The SEO company would be constantly monitoring the performance of your site and the campaigns that have been run. This can help identify the glitches in the existing strategies and rectify them in the future.
Reporting of this should be done regularly. A monthly report should be provided with the performance of the previous strategies along with the execution of goals. Then a discussion should be conducted for setting new goals for the upcoming month and you can pitch in your needs like focusing on a new product or event while discussing it. This will help you understand your site better and also track the progress.
8. Transparency About Results
You do not want a company that can give you fake results instead of working for better results. The SEO company should be realistic with its goals along with a clear path that works toward the goals. In SEO, there is always trial and error for getting the best results and the company should be clear about the techniques that worked out and the ones that did not.
The results will not be immediate and thus if a company promises to give you fast results, be cautious. SEO is a slow and steady process that need to be monitored continuously and, in the end, you can see the results.
LBN Tech Solutions
As one of the best digital marketing companies in Chennai, we offer a bouquet of services which make us both a content marketing agency and also an SEO company. We never compromise on the quality of our services and our clients can attest to that. Check out what our clients have to say about us.