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Track Website Calls & Email Clicks with Google Analytics 4 Mar 18 / 2024

How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager

In today’s digital age, understanding user behavior on your website is crucial for optimizing marketing strategies and enhancing user experience. Track Website Calls & Email Clicks with Google Analytics 4 (GA4) and Google Tag Manager (GTM) effortlessly. Gain valuable insights into user interactions and improve your online presence. Let our step-by-step guide walk you through […]

Google Ranking Algorithm Updates – February 2024 Mar 12 / 2024

Google Ranking Algorithm Updates – February 2024

February has been another month of uncertainty and the chatter in the SEO community reflects this. While not all of the Google tracking tools showed surges in volatility, many of them did. The reason appears to be the anticipation in the SEO industry of the imminent arrival of a new search ranking algorithm. From around […]

Website Redesign Mistakes to Avoid - Professional Website Redesign Services Feb 18 / 2024

Website Redesign Mistakes Businesses Should Avoid

Picture this – you’re the captain of a ship navigating the vast digital ocean and your website acts as the compass that guides your business towards success. Now, what if the compass is outdated, confusing, or just not as effective as it could be? Just like the compass, website design is something that cannot be compromised.

How to set up Google Tag Manager? Feb 13 / 2024

How to Set Up Google Tag Manager: A Step-by-Step Guide

Table of Contents Introduction Sign Up for Google Tag Manager Create a Google Tag Manager Account Set Up a Container Install the Google Tag Manager Code Verify Installation Set Up Tags Define Triggers Test and Publish Conclusion Introduction: Google Tag Manager (GTM) is a powerful tool that allows website owners to manage various tracking codes […]

What is Google Tag Manager (GTM)? Feb 12 / 2024

What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?

Table of Contents Introduction What is Google Tag Manager (GTM)? How Does Google Tag Manager Work? Key Components of Google Tag Manager: Benefits of using Google Tag Manager: What’s New in Google Tag Manager (2024 Update)? Getting Started with Google Tag Manager Introduction Do you ever feel overwhelmed by the number of tracking codes and […]

CMS Website Development Company Feb 10 / 2024

Top 5 CMS Platforms for Website Design and Blogging

In 2011, 76% of all the websites on the internet were hand-coded. By 2022, the figure had gone down to a mere 33%. Content management systems are the ones that brought on this change. CMS platforms have made it possible for you to create and run a website even when you don’t know a thing about coding.

CMS Websites Development Company Jan 24 / 2024

What Is CMS and How Can It Be Used in Website Development?

Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.

Website Redesign Services Jan 23 / 2024

Why Should You Consider Redesigning Your Website?

The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly.

Create a Demand Generation Campaign Jan 09 / 2024

How to Create a Demand Generation Campaign in Google Ads

Table of Contents Introduction Step-by-Step Guideto Create a Demand Generation Campaign Requirements for Demand Gen Campaign Conclusion Introduction: Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your […]

Profile Page Schema Dec 28 / 2023

The Ultimate Guide to Profile Page Structured Data

Table of Contents Introduction What Is Profile Page Schema Markup? Step-By-Step Guide to Create Profile Page Schema How To Add Profile Page Structured Data Sample Of A Profile Page With Markup Structured Data Type Definitions For Creators Guidelines Conclusion Introduction In today’s connected world, standing out online is essential! Whether you’re an individual or a […]

Types of Schema Markup in SEO Dec 20 / 2023

A Guide to Schema Markup Types

Table of Contents Introduction Types of Schema Markup in SEO Conclusion Introduction Schema markup is a way of providing search engines with additional information about your website’s content. This helps them better understand your content and can lead to richer search results, potentially improving your click-through rate and organic traffic. Types of Schema Markup in […]

What are Demand Gen Ads? Dec 15 / 2023

Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement

Table of Contents Introduction Important Update The Rise of Demand Gen Ads: What are Demand Gen Ads? How do Demand Gen Ads work? Benefits of Demand Gen Ads Who should use Demand Gen Ads? Getting started with Demand Gen Ads Conclusion Introduction In the ever-competitive landscape of marketing, reaching the right audience at the right […]

Step-by-step Guide for Creating Schema Markup Dec 13 / 2023

Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation

Table of Contents Introduction Understanding How Schema Markup Works Schema Formats Supported by Google JSON-LD (JavaScript Object Notation for Linked Data) Microdata RDFa (Resource Description Framework in Attributes) Step-by-Step Guide for Creating Schema Markup Conclusion Introduction Remember Schema Markup from our last blog? Well, buckle up because we’re about to make it super practical! This […]

Off-Page SEO - Best Short-Term and Long-Term Strategies to Employ Dec 12 / 2023

Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ

When the topic of search engine optimisation is discussed, the spotlight often shines on the role of on-page SEO factors. Off-page SEO remains the unsung hero in most cases. But both on-page SEO and off-page SEO play crucial roles in a business’s bid to achieve digital supremacy.

What is Schema Markup Dec 05 / 2023

Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance

Table of Contents Introduction What is Schema Markup? Spotlight on Schema Success Why Schema Markup is important for SEO Types of Schema Markup Benefits of Schema Markup Conclusion In the ever-evolving world of SEO, staying updated on the game is crucial for online success. One significant aspect of this evolution is Schema Markup, also known […]

Why Is Search Engine Marketing Important? Dec 01 / 2023

Why Is Search Engine Marketing Important?

In today’s fast-paced digital age, where every click echoes across the internet, a business must strive for visibility. But what does a business have to do to become noticeable? The answers are many but one solution that resonates everywhere is “search engine marketing”.

What are the Top Search Engine Marketing Tools? Nov 24 / 2023

Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2

Search engine marketing is hands down one of the best ways to grow your business in the competitive market. Most marketers will be pumped to try new strategies and campaigns to promote their business but the details can get exhausting.

What are Off-Page SEO Ranking Factors Nov 09 / 2023

Off-Page SEO Ranking Factors That Everyone Should Know About

Content is indeed the king but a king alone isn’t enough for a country to prosper. Likewise, despite the mind-blowing quality of the content you create, your website might not be ranking well in the search results. And this can quickly become very frustrating for business owners.

Google Algorithm Updates in September & October 2023 Oct 27 / 2023

Google Ranking Algorithm Updates – September & October 2023

The months of September and October have been hectic for Google and all those involved in SEO. There have been multiple updates of varying types and the reaction from the SEO community has been mixed and vociferous.

Top Search Engine Marketing Tools Oct 26 / 2023

Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1

Technology fatigue is a real thing! Even though as marketers, we live and breathe technology, we understand that it can sometimes get overwhelming, especially with mounting data to go through. But worry not! Search engine marketing tools can help make your experience more efficient and a little less wearying.

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