11 Actionable On-Page SEO Factors to Know | On-Page SEO and Its Importance

11 actionable on page seo factors you need to know

Introduction

In today’s digital age, the internet is our go-to oracle for everything from life hacks to late-night pizza cravings. Hence, mastering the art of search engine optimization (SEO) is not just an added advantage, but a necessity.

On-page and off-page SEO factors help you get closer to conquering the coveted throne of Google’s search results. Here, we give you 7 on-page optimization tips that can catapult your business to success.

What Is On-Page SEO and Why Is It Important?

On-page SEO refers to all the practices involved in optimizing the elements on the webpage to improve search rankings and drive more traffic to the website.

When the site is optimized, it can rank higher in the SERPs, and this can help it gain better click-through rates.

On-Page SEO Tips to Know About

Create Content with Search Intent in Mind

The content on the website aims to attract organic traffic. Google prioritizes sites that best satisfy customers’ search intent. For example, if a person searches for “earphone stores near me” on the web, they intend to go buy the item from the store. But if the person searches for “best earphones to buy”, he wants to learn about the best option to purchase.

Hence, make sure that the content you create matches the search intent of the keywords you use in it. Learn about the search intent types: informational, navigational, commercial, and transactional, and choose the best-suited content type for the keywords by researching the keywords on the web or by checking the content of existing organic competitors.

Check on Old Blogs

Go through your old blogs, choose relevant ones, update them with new content, and relaunch them. This can boost the organic traffic to your website to a great degree.

Check the analytics and choose the blogs that rank higher than the others since they have higher chances of ranking #1 in the SERPs. After this, you can even move on to the pages that have less traffic and revamp the content on those pages.

If the content of the blog is irrelevant at present and has a lesser chance of gaining traffic, delete or no index it.

Use Canonical Tags

Content duplication can severely affect search rankings. Adding canonical URLs helps you notify the search engines that similar content exists in multiple URLs.

This problem is common in e-commerce sites. For example, there might be similar content about a product, say ‘chairs’, on multiple URLs. The search engine might mark it as duplicate content, thus dragging your site down in the SERPs.

To solve the problem, you can use a preferred page as a canonical URL and then add a canonical tag for pages with similar content. This can help the search engine index the content’s canonical URL page while ignoring the rest.

Explore Schema Markup

Schema markup is a code that helps search engines give more informative results to the users of your website. This is a powerful Google ranking signal that can boost your site’s SEO score.

You can use schema markup for sites with any type of content – articles, review sites, local businesses, and more.

Also Read: What is Profile Page Schema Markup? – Step-by-Step Guide to Create Profile Page Schema

Choose Compelling Headlines

According to a study conducted by Backlinko, content with emotional headlines is 7% more likely to get clicked when compared to content with neutral or unemotional headlines.

Take some time to craft the perfect headline that would resonate with your target audience and capture their attention. You can even use tools like headline generators or analyzers to get compelling headlines.

Place Social Sharing Buttons in Easy-to-Find Places

You have succeeded in creating captivating content that the reader likes and wants to share with their friends. But people give up on sharing when they have to put in extra effort to do it.

Social media sharing buttons ideally should be placed right at the bottom of the page or on the left side of the page for people to see and use easily.

Use Numbers in Your Title Tag

When creating a blog post or content, use numbers in the title tag. For example, instead of “Top TV Series That Have Sadly Been Forgotten,” include a number for it to be catchier.

The content would have more reach if the title were “Top 19 TV Series That Have Sadly Been Forgotten”. The numbers on the title tags are said to significantly boost click-through rate (CTR), and odd numbers are preferred over even numbers.

Don’t Forget Your Image Alt Text

When search engines look at your page, they don’t see your images. They rely on that little code behind the image, the alt text, to figure out what it is.

Add a description for all images. Keep it short and informative. “Dog running through autumn leaves” is better than “image1.jpg”. It doesn’t just help with SEO; it also makes your site more accessible for people using screen readers.

Link to Relevant Stuff You’ve Written

Use your old content. If you’ve already written something helpful, maybe a deeper explanation of a topic you just mentioned, go ahead and link to it.

By doing this, you are gently nudging your reader to check out the linked blog, given that they feel like it. Also, it keeps people hanging around on your site longer. It’s not about cramming in as many links as you can. It’s about being helpful.

Your URL Should Make Sense

Ever see a link like yourwebsite.com/post?ref=8921/seo-blog#v2?

Nobody’s clicking that unless they’re really, really curious. Most of them aren’t.

Instead, try something like yourwebsite.com/on-page-seo. Keep it short and relevant. The cleaner it looks, the easier it is for both search engines and actual humans to understand what they’re about to click on.

Give Headings to Your Blog

People don’t read online content like they read a book. They scroll fast. They skim. If you don’t give their eyes some signposts, you can’t keep them interested.

Use headings – not just to help with SEO, but for people. Break up big ideas with H2s. Use H3s to dive a bit deeper. It’s like giving your content a roadmap.

LBN Tech Solutions

On-page SEO is more than just adding target keywords and increasing page speed. If you want help with on-page optimization for your site, we are here. Our SEO experts know just what to do to make your site top the rankings. Visit our site here to know more.

Answers to Your Top On-Page SEO Questions

What is on-page SEO and why is it important?

On-page SEO involves optimizing content, meta tags, images, internal links, and overall site structure to help search engines understand your page better. It’s crucial because it directly affects your site’s visibility in search results.

How does updating old blog content help with SEO?

Refreshing outdated blogs with new data, internal links, and improved readability can significantly improve rankings and bring in more organic traffic.

What is a canonical tag and when should I use it?

A canonical tag tells search engines which version of a similar or duplicate page is the preferred one. Use it when you have product or content pages with similar descriptions to avoid duplicate content penalties.

Why is schema markup important for SEO?

Schema markup adds extra context to your content, enabling rich snippets (like FAQs, reviews, etc.) in search results. This can boost CTR and enhance your visibility on Google.

Do the numbers in title tags really improve CTR?

Yes, studies show that headlines with numbers (especially odd numbers) get more clicks. They create a sense of structure and clarity that attracts readers.

How can I make my blog more user-friendly for SEO?

Use headings to break up sections, write for skimmers, and use internal links to guide readers. Make content engaging, helpful, and easy to navigate.

What’s the best URL structure for on-page SEO?

Keep URLs short, clean, and keyword rich. Avoid random characters or irrelevant terms — e.g., use /on-page-seo-tips instead of /blog?id=2024SEO#xyz.

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11 Actionable On-Page SEO Factors You Need to Know

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