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How to Create a Demand Generation Campaign in Google Ads

Create a Demand Generation Campaign Jan 09 / 2024

Table of Contents

  • Introduction
  • Step-by-Step Guideto Create a Demand Generation Campaign
  • Requirements for Demand Gen Campaign
  • Conclusion


Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your advertising efforts on Google.

Step-by-Step Guide to Create a Demand Generation Campaign

Step 1: Log in to Your Google Ad Account

Step 2: Start a New Campaign

  • Click on the “+” button to create a new campaign.
  • Choose the objective that aligns with your business goals.

Step 3: Set Your Goal

  • Add your goal for generating leads.
  • Continue to the next step.

Step 4: Choose Demand Gen Campaign Type

  • Select “Demand Gen” as your campaign type.
  • Name your campaign.

Step 5: Choose Campaign Goal

  • Decide on your campaign goal: Conversions, Clicks, or Conversion Value.

Step 6: Select Conversion Goals

  • Choose the conversion goals for your services.

Step 7: Set Budget and End Date

  • Add your budget and set the end date for your campaign.

Step 8: Define Target Locations

  • Specify the locations you want to target.

Step 9: Add Language (Optional)

  • Include additional languages if needed.

Step 10: Create Ad Group

  • Give your ad group a name.
  • Define your audience by adding interests, demographics, and age groups.

Step 11: Build Ad Content

  • Navigate to Ad 1 Group.
  • Add images, videos, logos, and compelling ad copies.

Step 12: Include Call-to-Action

  • Add a call-to-action text.
  • Provide the business name and landing page URL.
  • Go to the review section.

Step 13: Check and Publish

  • Review your campaign details.
  • Correct any errors and publish your campaign.

🌟 Requirements:

πŸ–ΌοΈ Up to 20 Images (1200 x 1200, 1200 x 628)

πŸŽ₯ 1–5 Videos (Min length: 5 seconds)

πŸ”€ Up to 5 Headlines (40 characters max)

πŸ“ Up to 5 Descriptions (90 characters max)

🏷️ Business Name: 25 characters max

🌐 Final URL: [Your Landing Page URL]


In conclusion, a well-executed Demand Generation campaign on Google Ads involves strategic planning, clear goal-setting, and meticulous crafting of ad content. By following these outlined steps, advertisers can maximize their impact, generate leads, and ultimately enhance business success through effective online advertising.Β 

How to Create a Demand Generation Campaign

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