
Do websites need redesigning? Let me answer this question with a scenario.
Say you are leisurely spending your time on social media. You come across an awesome deal and immediately want to order the product. You click on the “Shop Now” button and suddenly you land on a website with outdated design, chunky navigation, and graphics that are straight out of the 90s. It’s like stepping into a time machine, except you didn’t ask to go back in digital time. Now, time to make the decision: Would you proceed with buying the product?
In the ever-evolving world of digital marketing, staying relevant is crucial. Your website is the digital storefront of your product or service and a place where people look to judge your credibility. Hence, it needs constant upkeep and modernization to appeal to the customers. This is where website redesigning services come in.
10 Telltale Signs Your Website Needs Redesigning
The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly. Employing website redesign services for the website to match the evolution of the business is the only way to success.
Here are some signs that indicate your website needs a facelift.
Your Website Has a High Bounce Rate
The focal point of any website is to get the business high conversion rates by generating leads. What if it does the opposite?
Outdated websites repel visitors and this greatly affects the conversion. If the bounce rate of your website is higher than 56%, then it indicates that the users are finding it hard to navigate through your site or it might be due to other factors like outdated design, low-quality content, unclear CTA buttons, and more. A website audit followed by redesign can help you identify the cause and make it right.
Also Read: Lead Generation Basics for Small Business Owners
Your Site Looks Outdated
Whether it’s the content or the design, outdated stuff is a big no-no. Trends come and go and you have to keep up with the relevant ones to impress the customers.
Website redesign can help bring your site on par with the current design aesthetics and technology standards.
Your Site Takes Forever to Load
In our fast-paced digital landscape, patience is in short supply. Research by Google suggests that you can lose a mobile site visitor if your website takes longer than 2 seconds to load. Check the website for the loading time and consider website redesigning if it performs poorly.
Your Site Does Not Look Good on Mobile
Over 60% of the website traffic comes from mobile devices and the numbers are constantly increasing. If your website isn’t optimised for mobile users, you are effectively shutting your doors on half of your potential customers. That’s an expensive mistake to make!
Check your website for mobile responsiveness and check how it looks on the smaller screens. If you are not happy with the results, the users won’t be either.
Your Website Content Has No Keywords
If your website lacks search engine optimisation, it probably doesn’t rank well in the search engine results. Hiring a professional to do the SEO audit for the website can help identify the flaws. Through website redesigning, you can include more SEO content that can make your site rank higher and establish you as an industry leader.
Your Site Has Too Many Broken Elements
A website with broken images or CTA buttons will immediately disappoint the visitors. The broken elements on your site, if any, might be the primary reason for the high bounce rates and low rankings.
Make site audits a regular job and check for these broken elements. If you find one too many on your website, then it might be time to contact the professionals for website redesign services.
Your Business Is Growing
Businesses grow and sometimes the goals may change. While you are rebranding your business, your website also needs updating. Inconsistent branding can confuse potential customers and damage the company’s credibility.
Navigation on Your Site Has Become a Nightmare
User experience (UX) design sets the stage for website visitors to navigate through the site. If the design is unclear and frustrates the users, then you are going to lose them. The aesthetics may encourage the visitor to explore the site but user experience is paramount for them to stay.
Your Site Has Too Many CTAs
Having emphasised the importance of user experience, too many CTAs can also confuse the users. Your intention might be good – to guide them easily through the website, but CTAs work only on relevant areas. If you find CTAs in which the users aren’t engaging much, you might want to remove them.
Your Site Links out to Other Domains
You might be using third-party services for sales or online booking. Most visitors do not want to deal with another domain to complete the action. Try to keep all the actions inside your website instead of linking out to other domains.
Website Redesign Benefits – Why It’s A Smart Investment
There are many reasons why you should consider website redesigning and it is important to identify the reason before you start the work since it determines the scale of the work to be done.
For example, if you are redesigning the website for aesthetic appeal, a simple makeover might be enough. But if user-friendliness is your aim, then you are in for a lot more work.
Read further to understand why website redesign would be a good investment option for your business.
Being On-Trend Brings More Customers
The digital business landscape is a constantly evolving one and customers are introduced to new luxuries every day. In the past, if you saw a dress in person and liked it, you had to spend hours on the internet to find the same product on sale.
Nowadays, you just have to take a picture of the dress and do a visual search. You will get immediate access to the websites of the businesses that sell the product. Visual search is just one among the many new options available today.
When a customer sees something better and simpler, it is natural for them to go with it. Hence, redesign your website according to the changing trends and keep it simple so that the users can navigate easily through the site.
Increased Sales
94% of users’ first impressions depend on the design of your website. And if this is not shocking enough, 75% of users judge the credibility of your business based on how your website looks.
So, if your website is poorly designed, you have a high chance of losing customers. A poorly designed or unresponsive website simply translates to being untrustworthy or even being a scam.
When done right, your website design can influence the thoughts of the visitors and push them to associate with your brand. Redesign your website for it to look modern and professional. The foremost aim of your design should be to gain the trust of customers.
Also Read: Tips to Handle Digital Branding Like an Expert
Improved Brand Perception
The website design should portray your brand in a positive light. This affects how your audience perceives and engages with your brand.
Redesigning your website to make it resonate with your brand message and personality can help build trust with customers and can also generate higher conversion rates.
While redesigning, make sure to factor in changes in the market, audience needs, and customer perception of your brand. Never sacrifice usability for visual appeal. Make sure that the design is clutter-free with clear call-to-action (CTAs).
Higher Return on Investment
When you redesign your website, you make it look better and also make it more efficient. A website that is user-friendly and responsive is easier to maintain and will reduce customer acquisition costs. All this saves you a lot of money and time, thus making website redesign the right choice to gain a higher return on investment.
Better Performance
Constantly upgrading yourself produces great results when it comes to the digital landscape. Imagine two businesses selling products that are similar in almost all aspects. One business has a standard website while the other has a well-developed website that makes it easy for the user to interact with the brand. Which one would you choose?
An excellent redesign strategy that also takes into account the functionality of the site and user experience will launch you way ahead of your competitors. A good experience with your brand or website stays fresh in the minds of the customers and urges them to come back for more.
Improved SEO
Factors like mobile-friendliness, poor web design, and page load speed have a direct connection with the SERP rankings. When you choose to get website redesign services from a professional web designer, you can be sure that all these factors will be taken into account and fixed. Now, with great aesthetics, mobile-friendliness, and good website speed, your website will rank higher in the SERPs.
Better Security
The internet is a wonderful place but it also comes with security threats. If the visitors have the slightest doubt that your website is not safe, they are going to flee. Website redesigning helps fix security errors in your site and makes it safe for visitors to engage.
LBN Tech Solutions
A website that fails to adapt to the changing trends is doomed to fail. If you are looking for professionals to convert your website into a sleek, high-conversion powerhouse, you are at the right place! We at LBN Tech offer website redesign services and we are excellent at it. Check out our website here and then give us a call!
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