10 Telltale Signs Your Website Needs Redesigning

Mar 29 / 2024

Do websites need redesigning? Let me answer this question with a scenario.

Say you are leisurely spending your time on social media. You come across an awesome deal and immediately want to order the product. You click on the “Shop Now” button and suddenly you land on a website with outdated design, chunky navigation, and graphics that are straight out of the 90s. It’s like stepping into a time machine, except you didn’t ask to go back in digital time. Now, time to make the decision: Would you proceed with buying the product?

In the ever-evolving world of digital marketing, staying relevant is crucial. Your website is the digital storefront of your product or service and a place where people look to judge your credibility. Hence, it needs constant upkeep and modernization to appeal to the customers. This is where website redesigning services come in.

Here are some signs that indicate your website needs a facelift.

Your Website Has a High Bounce Rate

The focal point of any website is to get the business high conversion rates by generating leads. What if it does the opposite?

Outdated websites repel visitors and this greatly affects the conversion. If the bounce rate of your website is higher than 56%, then it indicates that the users are finding it hard to navigate through your site or it might be due to other factors like outdated design, low-quality content, unclear CTA buttons, and more. A website audit followed by redesign can help you identify the cause and make it right.

Your Site Looks Outdated

Whether it’s the content or the design, outdated stuff is a big no-no. Trends come and go and you have to keep up with the relevant ones to impress the customers.

Website redesign can help bring your site on par with the current design aesthetics and technology standards.

Your Site Takes Forever to Load

In our fast-paced digital landscape, patience is in short supply. Research by Google suggests that you can lose a mobile site visitor if your website takes longer than 3 seconds to load.

Check the website for the loading time and consider website redesigning if it performs poorly.

Your Site Does Not Look Good on Mobile

Over 60% of the website traffic comes from mobile devices and the numbers are constantly increasing. If your website isn’t optimised for mobile users, you are effectively shutting your doors on half of your potential customers. That’s an expensive mistake to make!

Check your website for mobile responsiveness and check how it looks on the smaller screens. If you are not happy with the results, the users won’t be either.

Your Website Content Has No Keywords

If your website lacks search engine optimisation, it probably doesn’t rank well in the search engine results. Hiring a professional to do the SEO audit for the website can help identify the flaws. Through website redesigning, you can include more SEO content that can make your site rank higher and establish you as an industry leader.

Your Site Has Too Many Broken Elements

A website with broken images or CTA buttons will immediately disappoint the visitors. The broken elements on your site, if any, might be the primary reason for the high bounce rates and low rankings.

Make site audits a regular job and check for these broken elements. If you find one too many on your website, then it might be time to contact the professionals for website redesign services.

Also Read: How to Rank Higher on Voice Searches

Your Business Is Growing

Businesses grow and sometimes the goals may change. While you are rebranding your business, your website also needs updating. Inconsistent branding can confuse potential customers and damage the company’s credibility.

Navigation on Your Site Has Become a Nightmare

User experience (UX) design sets the stage for website visitors to navigate through the site. If the design is unclear and frustrates the users, then you are going to lose them. The aesthetics may encourage the visitor to explore the site but user experience is paramount for them to stay.

Your Site Has Too Many CTAs

Having emphasised the importance of user experience, too many CTAs can also confuse the users. Your intention might be good – to guide them easily through the website, but CTAs work only on relevant areas. If you find CTAs in which the users aren’t engaging much, you might want to remove them.

Your Site Links out to Other Domains

You might be using third-party services for sales or online booking. Most visitors do not want to deal with another domain to complete the action. Try to keep all the actions inside your website instead of linking out to other domains.

LBN Tech Solutions

A website that fails to adapt to the changing trends is doomed to fail. If you are looking for professionals to convert your website into a sleek, high-conversion powerhouse, you are at the right place! We at LBN Tech Solutions specialise in website redesign services that can elevate your online presence. Visit our site here for more details.