How to Write Compelling Headlines in 3 Steps

Aug 28 / 2021

Be it a blog or an advertisement, what is it that you think tempts the readers to take a look at it? Yes, you guessed it right. Headlines. All the fuss about creating attractive headlines is not uncalled for since at the end of the day, headlines are what are responsible for that important first impression on the viewers. Some writers even spend more time on finding the right title than on the blog itself. This cannot be feasible unless you have experts working on the job and this is why you should consider hiring a content marketing company in Chennai or at the location of your preference. Now back to the topic, we discuss three simple steps which can help you create compelling headlines for your content.

1. Find a Specific Format. Listicles Have Our Vote!

Blogs can be about anything – from tips for taking care of a cat to the future prospect of cryptocurrencies. Whatever might be the content, the headline is what convinces the reader to click on it. There are different formats for writing a headline and you should pick the right one depending on your content.

• Method – How to make a mouth-watering choco lava cake?
• Tutorial – Looking for a good exercise routine? These 6 steps can help find the right one for you.
• Listicle – 8 simple DIY ways to get rid of termites.

These are the most common blog formats and examples for relevant headlines. The reason why we favor listicles is because of the fact that when you add specific numbers on your headline, it makes the headline more enticing and precise to the readers. Numbers are more attractive than words and have the power to increase the click-through rates.

Note: Odd numbers are easier to remember and recall than even numbers

2. Don’t Be Afraid to Be an Attention-Grabber but Keep Things Precise

Unique headlines demand the attention of the readers but the point is that you will have to deliver. While creating these headlines, keep in mind that people do not have the time to get into an article without knowing what it is about.

Thus, even when you create quirky headlines make sure you are clear about what the content is. For example, instead of “Best alternatives for QR codes” you can go with a creative one like “Are QR codes extinct? Know their 2021 alternatives“. This will definitely grab the attention of the readers since your headline sounds more interesting.

If you are acquainted with YouTube, then you would have noticed a lot of quirky headlines being click baits. Avoid click baits or irrelevant content at all costs since they can irritate the readers and ruin the reputation of your brand or business.

Read Also: The Significance of Meta Description in 2021

3. Add Keywords and Keep the Language Simple

While spending an ample amount of time in creating a headline, it is natural to want to flex your language knowledge. But the key to a compelling and successful headline is simple and error-free use of the language in which you write.

Use words that are commonly used and if possible, address the reader in the headline. Instead of “Scientific solutions to sleep problems” go with something like “Can’t sleep? Here are 5 ways to fix your sleep problems with science”.

What is the use of quality content when people can’t find it? Thus, make sure to add high search volume keywords to the headlines. This will help your blog rank better on the SERP.

The ultimate goal for any blog is to reach potential readers interested in the topic and therefore for creating an attractive headline it would be better to think from the reader’s perspective.

LBN Tech Solutions

All these nuances are just for creating an interesting headline. You should also think about making the whole content interesting. Hiring a professional is important and we are here to help. LBN Tech Solutions is a web designing and content marketing company in Chennai and we create and market quality content that helps our clients rank better. Contact us today!