Website Redesign Mistakes to Avoid – Professional Website Redesign Services

Mar 12 / 2025

According to a report by The Gomez, around 88% of the users are less likely to return to a site after a bad experience.

Picture this – you’re the captain of a ship navigating the vast digital ocean, and your website acts as the compass that guides your business towards success. Now, what if the compass is outdated, confusing, or just not as effective as it could be? Just like the compass, website design is something that cannot be compromised. Hence, if you are not happy with your website, you must consider a redesign. You can do it yourself if you have the resources, or you can hire website redesign services to get the job done. Whichever you choose, here are some website redesign mistakes that you should avoid along the way.

Common Pitfalls to Avoid While Redesigning the Website

The website is an online representation of the business. The pros and cons of the website reflect clearly on the business. Redesign mistakes not only tarnish your reputation but are also a waste of money and time. Hence, make sure that you sidestep these mistakes during the redesign process.

1. Goal-less Redesigning

Website redesign is a serious job where time is money. You just can’t think one day, “My website looks old. Let me do some redesigning,” and start right away.

Website redesigning needs planning and analysis. You need to figure out what isn’t working or is ineffective and how you are going to make it right. You need to check the previous analytics of the design, which will give you an idea of the areas that need redesigning and the ones that need to be left alone.

Make a list of things that need to be changed and the time needed to get them done. Communicate this clearly to the web designer/developer you have hired for the job. Make sure that you do A/B testing often since it is easy to wrongly assume what your users need. The testing will help clarify the changes that work.

All this planning takes time, but it is time well spent if you want to go in the right direction without wasting your money.

2. Prioritizing Aesthetics over Functionality

Often, we see customers demanding a ‘beautiful site’ that stuns the visitors. You want your website to look better, but that should not be your only goal. The functionality of the site matters more since users will not stay on a site in which the images take time to load, even if it is stunning to the eye.

Hence, we would suggest you always prioritize functionality over aesthetics in your redesigning goals. Look to build a site that has record-low bounce rates, and lightning speed loading times and works like magic on all types of screens.

3. Overcomplicating the design

Endless options in web design can tempt you to overdesign your website. Too much information on the website can lead to confusion and poor user experience. Excessive animations, exaggerated visuals, and complex layouts not only overwhelm visitors but also slow down your website.

Some signs of an over-designed website

• Inconsistency across the site
• Too many colours and fonts
• Unclear visual hierarchy
• Excess popups
• Too many autoplay media
• Endless scrolling

Instead of including every element that you find cool, research extensively to only add design elements that add value to your redesigning goal.

4. Not considering analytics and user feedback

Your redesign should be driven by data rather than aesthetics. Without considering website analytics, you risk losing high-performing pages and elements that have been helping you rank well in the SERPs. Hence, while preparing your redesign, analyse metrics like:

• Most visited pages – Ensure they remain accessible.
• User flow – See how visitors navigate your site.
• Bounce rates – Identify problem areas where users drop off.
• Conversion data – Track form submissions and sales before and after the redesign.

Additionally, listen to user feedback through surveys or heatmaps to understand pain points. A design that ignores user behaviour can lead to lower engagement and conversions.

5. Ignoring SEO

Redesigning a high-performing site can be scary since mistakes can cost you the existing rankings. SEO is one factor that can severely impact your search rankings and organic traffic.

Conduct an SEO audit and identify opportunities for improvement. Check all elements involved, like content, website speed, on-page elements, backlink profile, etc. Conscious redesigning with proper SEO planning will help maintain or even improve your site’s ranking and visibility.

Also Read:  Why Should You Consider Redesigning Your Website?

6. Failing to Set Up 301 Redirect

When URLs change during a redesign, 301 redirects ensure that users and search engines are properly directed to the new pages. Failing to implement these redirects can cause:

• 404 errors – Visitors landing on broken pages.
• SEO ranking drops – Google sees missing pages as lost content.
• Traffic loss – Users might abandon your site if they can’t find what they’re looking for.

To avoid these issues, map out old URLs to their new counterparts and set up 301 redirects before launch. Use tools like Google Search Console to track any broken links post-redesign.

7. Setting an Unrealistic Budget and Timeline

Budget and timeline are two important factors that affect the website redesigning process. Often, business owners tend to set unbelievably short timelines and small budgets, especially when hiring website redesign services.

Website redesign, as mentioned before, involves meticulous planning followed by many stages like content creation, development, testing and more. Low budgets and unrealistic deadlines will push the designers/developers to rush the process, and this will lead to subpar results, which are not going to help you.

Make sure that you have a good discussion with the designer/developer while deciding on the budget and deadlines.

8. Not Minding the Content Strategy

Content – the reason users visit your site. Hence, it is better to start the redesigning process from the internal pages that have content rather than the homepage – after all, the homepage is present to direct the visitors to the content pages. Most of the time, people enter a site through the links to these internal pages.

Reinforce your site with interesting content. You can create new ones and also use existing ones. Use the metrics on visitor behaviour to organize the content. Make sure that the content is SEO-optimized.

9. Ignoring Security Measures

We live in a world in which over 30,000 websites get hacked every day, and around 40% of cybercrimes are against small businesses. Neglecting website security is a risk no business owner should take.

While redesigning your website, contribute a part of the budget for cybersecurity. One website hack is enough to plunge your rankings to rock bottom. Prioritise security by using HTTPS and keeping your software updated. Make sure the designer implements robust security measures.

LBN Tech Solutions

As you embark on the journey to better your website, partnering with experts can save you a lot of time and money. At LBN Tech Solutions, we believe in delivering the best. To learn more about the website redesign services we offer, click here.

Happy Client

New tech building Solution

We redesigned and added content to my website. The staff was very friendly, had an excellent approach, a very positive attitude, and made it easy to execute our ideas with their support. Venkat and Divya were supportive in designing our website. We are highly satisfied with their work. If anyone needs redesigning, website development, or marketing services, you can approach them without any doubt. Thanks to LBN Tech and the staff!

Frequently Asked Questions

What is website redesign?

Website redesign is the process of updating and improving your site’s look, structure, and performance to better meet your business goals.

Why is proper planning important before redesigning?

Planning helps you identify what needs change, set clear goals, and ensure the new design meets user needs without wasting time and money.

 What design mistakes should be avoided?

Avoid overcomplicating the design, prioritizing looks over functionality and using too many colors or fonts that can confuse visitors.

How do analytics and user feedback help during a redesign?

They show you which pages perform best and reveal user pain points, guiding you to make improvements that boost engagement and conversions.

 Why is SEO important in a website redesign?

SEO helps maintain your site’s search rankings. Ignoring it can lead to lost traffic, lower rankings, and reduced visibility.

What is the role of 301 redirects in a redesign?

301 redirects ensure visitors and search engines are directed to the new pages when URLs change, preventing broken links and loss of traffic.

Label

{} [+]

Name*

Email*

Website

Label

{} [+]

Name*

Email*

Website

0 Comments

Inline Feedbacks

View all comments