Why Should You Consider Redesigning Your Website?

Jan 23 / 2024

Table of Contents

Website Redesign – Embrace the Transformation

• Being On-Trend Brings More Customers
• Increased Sales
• Improved Brand Perception
• Higher Return on Investment
• Better Performance
• Improved SEO
• Better Security

The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly. Employing website redesign services for the website to match the evolution of the business is the only way to success.

Website Redesign – Embrace the Transformation

There are many reasons why you should consider website redesigning and it is important to identify the reason before you start the work since it determines the scale of the work to be done.

For example, if you are redesigning the website for aesthetic appeal, a simple makeover might be enough. But if user-friendliness is your aim, then you are in for a lot more work.

Read further to understand why website redesign would be a good investment option for your business.

Read More: What Is the Difference Between Content Marketing and Content Strategy?

Being On-Trend Brings More Customers

The digital business landscape is a constantly evolving one and customers are introduced to new luxuries every day. In the past, if you saw a dress in person and liked it, you had to spend hours on the internet to find the same product on sale.

Nowadays, you just have to take a picture of the dress and do a visual search. You will get immediate access to the websites of the businesses that sell the product. Visual search is just one among the many new options available today.

When a customer sees something better and simpler, it is natural for them to go with it. Hence, redesign your website according to the changing trends and keep it simple so that the users can navigate easily through the site.

Increased Sales

94% of users’ first impressions depend on the design of your website. And if this is not shocking enough, 75% of users judge the credibility of your business based on how your website looks.

So, if your website is poorly designed, you have a high chance of losing customers. A poorly designed or unresponsive website simply translates to being untrustworthy or even being a scam.

When done right, your website design can influence the thoughts of the visitors and push them to associate with your brand. Redesign your website for it to look modern and professional. The foremost aim of your design should be to gain the trust of customers.

Improved Brand Perception

The website design should portray your brand in a positive light. This affects how your audience perceives and engages with your brand.

Redesigning your website to make it resonate with your brand message and personality can help build trust with customers and can also generate higher conversion rates.

While redesigning, make sure to factor in changes in the market, audience needs and customer perception of your brand. Never sacrifice usability for visual appeal. Make sure that the design is clutter-free with clear call-to-action (CTAs).

Also Read: How Does an Ecommerce Website Work?

Higher Return on Investment

When you redesign your website, you make it look better and also make it more efficient. A website that is user-friendly and responsive is easier to maintain and will reduce customer acquisition costs. All this saves you a lot of money and time, thus making website redesign the right choice to gain a higher return on investment.

Better Performance

Constantly upgrading yourself produces great results when it comes to the digital landscape. Imagine two businesses selling products that are similar in almost all aspects. One business has a standard website while the other has a well-developed website that makes it easy for the user to interact with the brand. Which one would you choose?

An excellent redesign strategy that also takes into account the functionality of the site and user experience will launch you way ahead of your competitors. A good experience with your brand or website stays fresh in the minds of the customers and urges them to come back for more.

Improved SEO

Factors like mobile-friendliness, poor web design and page load speed have a direct connection with the SERP rankings. When you choose to get website redesign services from a professional web designer, you can be sure that all these factors will be taken into account and fixed. Now, with great aesthetics, mobile-friendliness and good website speed, your website will rank higher in the SERPs.

Better Security

The internet is a wonderful place but it also comes with security threats. If the visitors have the slightest doubt that your website is not safe, they are going to flee.

Website redesigning helps fix security errors in your site and makes it safe for visitors to engage.

LBN Tech Solutions

Want to redesign your website but don’t know where to start? We have your back! We offer website redesign services and we are excellent at it. Check out our website here and then give us a call!