
This kind of behaviour is all the more prevalent since 2010s, thanks to the proliferation of smartphones. Showing a wrong address on Google Maps or the company website leads to lost revenue as now, qualified prospects are being directed to the wrong address. Such prospects, who are now annoyed by the loss of time and effort, tune off from the company leading to loss of business.
- Missed opportunities: Local citations or local business directories are very important for a company’s visibility when its Marketing efforts are otherwise muted. Websites like JustDial and AskLaila in India and domain-specific business directories in other parts of the world bring warm leads to a company. Such websites often carry comments or reviews from users. In such a scenario, negative remarks about the wrong address can hurt your business.
- Inconsistent NAP: NAP, which stands for Name-Address-Phone are used by search engines as identifiers for a company. These 3 parameters must be constantly updated and stay consistent across various online channels, in order for search engines to return your company’s name in organic search results. When the NAP is inconsistent or there are user comments about inconsistent NAP, search engines automatically skip those companies and do not shown them in organic search-pages. In short, an inconsistent NAP negates all your SEO, SEM and SMM efforts.
- Poor Image: Prospective employees, vendors, partners, customers and Media/PR companies constantly seek out a company for obvious reasons. When the address on the website does not match the physical one, it creates a poor image of the company as being disorganized, indifferent to business, and plain dull. This can hurt your business over time.
- Risk of litigation: Businesses such as Hospitals, Clinics and any organization that caters to a life-or-death emergency must update their address ASAP. Else, they leave the door open for litigation from aggrieved parties who were affected by the wrong information.
- Statutory non-compliance: In most countries of the world including India, there are various municipal and statutory bodies who maintain basic information about your company, including the address. Not updating the address in time can be seen as an act of non-compliance or wilful default and invite costly penalties.
Bottom Line
The risks of not updating your address on online channels can amount to a very large sum, depending on the extent of delay and nature of business. In contrast, updating your address takes very little time, effort and expense. So don’t be penny-wise and pound-foolish. Update your address ASAP and stay on the positive side of business. Always!
0 Comments
Read our Other Blogs
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Connecting with Patients: Unleashing the Potential of Medical Content Marketing
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- The History of Healthcare Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- 5 Loyalty-Building Techniques for Healthcare Marketing
- How Do Healthcare Companies Benefit from Content Marketing?
- Types of Healthcare Content That Can Increase Patient Volume
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- Game Plan for a Successful Healthcare Content Marketing Strategy
- What to Expect from a Professional SEO Company?
- Rules for Healthcare Content Marketing
- How to Create Unique Content That Works for the Healthcare Industry?
- 10 Innovative Ways to Market a Healthcare Brand
- The Role of Digital Marketing in the Healthcare Industry
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- Google My Business Checklist
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2021
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2021?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2021-2022
- Job opportunities in Digital Marketing
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- 5 Beginner Mistakes Most Small Businesses Make in SEO
- The Importance of Commenting in Forums for SEO
- The Importance of Customer Engagement in Social Media Management
- How to Market using Social Media for Different Generations
- Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
- Digital Marketing Trends for 2020
- Update your Address or be prepared to lose Business