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Update your Address or be prepared to lose Business

Update your Address or be prepared to lose Business Aug 25 / 2024

According to a survey done by the U.S. Census Bureau, about 40% of small businesses fail to update their business address regularly. Imagine a client trying to visit your office only to find an empty place. This kind of behaviour has been all the more prevalent since the 2010s, thanks to the proliferation of smartphones. Showing a wrong address on Google Maps or the company website leads to lost revenue as now, qualified prospects are being directed to the incorrect address. Such prospects, who are now annoyed by the loss of time and effort, tune off from the company leading to a loss of business.

Potential pitfalls of not updating your business address

  1. Loss of trust: In the business world, trust is paramount. Keeping your address up-to-date ensures the professionalism and credibility of your business.
  2. Missed opportunities: Local citations or local business directories are very important for a company’s visibility when its Marketing efforts are otherwise muted. Websites like JustDial and AskLaila in India and domain-specific business directories in other parts of the world bring warm leads to a company. Such websites often carry comments or reviews from users. In such a scenario, negative remarks about the wrong address can hurt your business.
  3. Poor customer experience: Customers need to know where to find you, especially if your business involves physical interactions like a restaurant, retail store, or more. When a customer tries to find you but only to reach the wrong address, they will be quick to reach a wrong impression about your business, and rightly so. Make sure that you consistently update your business address and also check whether the map shows the right location.
  4. Inconsistent NAP: NAP, which stands for Name-Address-Phone is used by search engines as identifiers for a company. These 3 parameters must be constantly updated and stay consistent across various online channels, for search engines to return your company’s name in organic search results. When the NAP is inconsistent or there are user comments about inconsistent NAP, search engines automatically skip those companies and do not show them in organic search pages. In short, an inconsistent NAP negates all your SEO, SEM, and SMM efforts.
  5. Poor Image: Prospective employees, vendors, partners, customers, and Media/PR companies constantly seek out a company for obvious reasons. When the address on the website does not match the physical one, it creates a poor image of the company as being disorganized, indifferent to business, and plain dull. This can hurt your business over time.
  6. Risk of litigation: Businesses such as Hospitals, Clinics, and any organization that caters to a life-or-death emergency must update their address ASAP. Otherwise, they leave the door open for litigation from aggrieved parties who were affected by the wrong information.
  7. Statutory non-compliance: In most countries of the world including India, various municipal and statutory bodies maintain basic information about your company, including the address. Not updating the address in time can be seen as an act of non-compliance or wilful default and invite costly penalties.
  8. Delayed communication: A wrong address can result in delayed communication or miscommunication. For example, you might not receive your packages or mails and this can cost you a lot at times.

Bottom line

The risks of not updating your address on online channels can amount to a very large sum, depending on the extent of the delay and the nature of the business. In contrast, updating your address takes very little time, effort, and expense. So don’t be penny-wise and pound-foolish. Update your address ASAP and stay on the positive side of business. Always!

Frequently Asked Questions 

1.  Why is it important to update my business address?

Updating your business address ensures that customers can find you easily, helps maintain trust, and prevents lost business opportunities.

 2. What are the risks of not updating my address?

Risks include losing customer trust, poor online visibility, potential legal issues, and damage to your company’s reputation.

 3. How can a wrong address impact my SEO efforts?

Inconsistent Name-Address-Phone (NAP) information can lead to poor search engine rankings and negate your SEO efforts.

 4. Can a wrong address lead to legal problems?

Yes, especially for businesses like hospitals or clinics, incorrect addresses can lead to legal issues if they cause harm.

 5. What should I do to ensure my address is updated everywhere?

Regularly update your address across all online platforms, directories, and official documents to maintain consistency.



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