
With the COVID-19 pandemic confining the customers at home, marketers scrambled to find new ways to meet their clients in the digital space. The consumer sentiment towards the use of digital technologies has also tipped greatly towards the positive side due to the pandemic.
This rapid increase in online sales and demand, though expected, did get the marketers unprepared. While they have tried putting together digital marketing strategies in breakneck speed, most are what we would call a hastily put together contingency plan. But the unexpected situation continued through the year, thus requiring a more solid and efficient plan.
Read Also: How to Get the Results You Want through Your Digital Marketing Plan?
What is agile marketing?
Agile marketing refers to the particular methodology that helps manage and improve the marketing functions to accomplish the tasks that target the changing consumer needs. This involves deliberate experimentation, putting consumer satisfaction first, and team efforts.
Many acclaimed brands have started investing in agile marketing strategies which can meet the changing consumer needs. Agile marketing helps you stay relevant without sacrificing quality. Thus agile marketing has become the need of the hour, especially in these trying times.
Where did it start?
Agile marketing was an idea borrowed from software developers who adopted it from Toyota Production System (TPS). This was originally a car manufacturing method that focused on eliminating wastes. Some main features of the method like removing needless steps and visualising workflows were retained.
The concept of agile marketing started forming in the mid-1990s, and soon traditional waterfall model was replaced with agile project management. By 2001, original Agile Manifesto for Software Development was developed. Soon other business functions also realised its potential. Agile Marketing Manifesto, which is a common framework for agile marketers, was developed in June 2012.
Why you need to consider agile marketing?
The top brands are not obsessing over agile marketing strategies for no reason. The strategies have produced real-time results, and there are solid reasons for the soaring adoptions rate. Here are some points which might convince you to try out the strategies for yourself.
Efficiency: Agile marketing removes unnecessary steps, letting the team members do the right work at the right time and also allows them to take on increased projects. 53% of marketers admit that agile marketing increased efficiency and productivity leading to increase customer satisfaction.
Transparency: Agile marketing increases the visibility of the project status and accountability across the marketing functions. This is because agile marketing requires constant communication between teams which helps them identify and amend mistakes faster.
Work quality: In agile marketing, one shared goal is broken down into mini-projects. This helps the teams track progress and share workload, which leads to higher work quality.
Prioritize the customer: Agile marketing directs the team to focus on customer needs instead of toiling over unnecessary steps. Having a flexible approach to customer needs can result in better products and delivery.
How to implement agile marketing?
While about 41% of the businesses have already adopted the agile marketing trend, about 95% of the remaining aim to implement within the following year. If you are one among the latter, here are some things that you will have to consider.
- Agile methodology has its own language, and your team needs to be fluent in any one of the frameworks. Scrum and Kanban boards seem to be some of the most preferred ones.
- Work on a clear goal that is to be achieved by agile marketing. If you are a small business owner, it might be improving visibility or productivity. Focusing on the goal will help you choose relevant strategies.
- Acquiring data tools required for implementing the process is vital.
- With all the requirements ticked off, you can implement the process for the projects, but there should be practice involved.
Before we go
There are 31.7 million small businesses in U.S., and about 3.7 million of these operate with one to nine employees. Competitive marketing strategies are important for staying relevant, but it can be exhausting and cause burnout for small business owners. We are here to help. LBN Tech will keep the buzz alive for your business, maintain your social media presence, thus making your life easier. Contact us. We might make a winning combo!
Read our Other Blogs
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Connecting with Patients: Unleashing the Potential of Medical Content Marketing
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- The History of Healthcare Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- 5 Loyalty-Building Techniques for Healthcare Marketing
- How Do Healthcare Companies Benefit from Content Marketing?
- Types of Healthcare Content That Can Increase Patient Volume
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- Game Plan for a Successful Healthcare Content Marketing Strategy
- What to Expect from a Professional SEO Company?
- Rules for Healthcare Content Marketing
- How to Create Unique Content That Works for the Healthcare Industry?
- 10 Innovative Ways to Market a Healthcare Brand
- The Role of Digital Marketing in the Healthcare Industry
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- Google My Business Checklist
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2021
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2021?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2021-2022
- Job opportunities in Digital Marketing
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- 5 Beginner Mistakes Most Small Businesses Make in SEO
- The Importance of Commenting in Forums for SEO
- The Importance of Customer Engagement in Social Media Management
- How to Market using Social Media for Different Generations
- Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
- Digital Marketing Trends for 2020
- Update your Address or be prepared to lose Business