Aug 11 / 2023
For a long time, WhatsApp has remained the undisputed favourite when it comes to messenger apps. WhatsApp has a whopping 2 billion active monthly users worldwide, with India having the largest population of WhatsApp users. Also, the most important thing is the open rate of the messages being sent in WhatsApp – almost 98% of the messages sent through WhatsApp are being read!
All this data might be a little overwhelming but the takeaway is clear – WhatsApp is a platform with a lot of marketing potential. Here is everything that you need to know about WhatsApp ads before adding them to your marketing strategy.
What Are Click-to-WhatsApp Ads?
Click-to-WhatsApp ads allow a business to add a WhatsApp call to action (CTA) button to their live ad campaigns on Facebook and Instagram. When the customers click the button, usually with labels like ‘chat on WhatsApp’, they get redirected to the WhatsApp chat of the business. There, they can get the support required to make the purchase or get more information about the product.
Click-to-WhatsApp ads first came into use in August 2018. They are similar to Instagram and Facebook ads but the customer is redirected to WhatsApp instead of the platform’s messaging section. They are ads that run on platforms like Facebook and Instagram but the landing page of the ad is in WhatsApp.
Also Read: Digital Marketing vs. Digital Branding – What’s the Difference?
Why Should You Include WhatsApp Ads in Your Marketing Campaign?
A 2 billion strong customer base is reason enough to choose WhatsApp marketing but here are some more benefits that you should know about.
Warm Lead Generation and Increased Conversion
Often, business owners target a large group of audience and hope that prospective customers will find them. Lead generation is one very tiring part of marketing.
But with WhatsApp ads, you get people who are particularly interested in your product reaching out to you. You have a better chance of convincing them to buy the product than convincing a stranger.
You also get to immediately engage the customers through automated instant responses which make it easier to convert them.
But the most important part is that you gain the number and email address of the customers landing on your page. This means a great deal since you can retarget these high-quality leads.
Simple and Easy Promotion
Once the prospective customer lands on the WhatsApp landing page after clicking the CTA button, there is a lot to keep them engaged.
With the WhatsApp business catalog, you can showcase 500 products or services along with details like product descriptions, prices and more. This will help the customers clear their doubts instantly and they will make a decision faster. They will also be able to communicate with you instantly on the platform if needed. All this is at a minimal cost when compared to ads on other platforms.
Personalisation Is the Key to Success in Marketing
Mindless ads can make people zone out. But with a WhatsApp ad campaign, you get to send personalised messages to your customers.
You can categorise the customers based on various criteria like age, location, gender, etc. This makes creating personalised messages a lot easier. For example, if you know the location of the customer you could send the messages in their local language which would help increase the conversion rate and will also create a sense of trust about the business.
Connect with the Customers Anytime
An average WhatsApp user checks the app around 25 times a day. This might be at any time of the day and the user might be anywhere in the world.
In the WhatsApp landing page, you can automate the responses and hence it does not require continuous monitoring by a person. You can automate the whole sales process since delayed responses can convert prospective customers into cold leads.
Also Read: What are brand pillars, and why do they matter?
WhatsApp Ads – New Update
WhatsApp announced a feature (still in testing) that would be most beneficial for business owners. The small business owners on the WhatsApp business app will soon be able to create Facebook and Instagram ads even if they don’t have a Facebook account. Also, WhatsApp plans to roll out a paid messaging service that will allow business owners to automate the process of messaging customers.
LBN Tech Solutions
WhatsApp ads are one of the most efficient yet cost-effective ways of marketing your business. We can help you with the process of setting up the ads and also manage the lead generation process while you focus on the more demanding parts of your business. Get to know more about us by visiting our website here.