What Are the Major Elements of an Ideal E-Commerce Website?

May 30 / 2025

Your online business is not complete without an e-commerce website. People now prefer online shopping to visiting stores physically. There are many businesses now that operate online without relying on a physical store. This is the power of e-commerce websites in today’s world.

We are an e-commerce web development company in Chennai, and in this blog, we introduce you to the major elements needed for an ideal e-commerce website.

Developing an E-Commerce Website

Whether you own a start-up or are a company trying to expand your business online, e-commerce websites will help you reach more customers and will get you more revenue. But the website needs to be designed and developed perfectly for it to produce the desired results.

When it comes to a website, there are a lot of things to do, but you need to prioritize your tasks. You need to break down things to achieve a hierarchy. The e-commerce website aims to make the customers purchase your product/service online.

A lot of things are involved in this process, like making the business known to customers, building trust, marketing the product, and more. Here are some elements that, when done to perfection, will make this process simple.

1. User-Friendly

No one wants to bang their head on a website that feels like a maze. Right from the start, focus on developing a website that is easy to navigate for the customers.

A website that feels effortless to move through will encourage visitors to spend more time on it. The customers are also more likely to check out various products, which they may proceed to buy. Hence, keep the following in mind:

• Create categories and subcategories for your products.
• Choose self-explanatory names for the categories and subcategories.
• Always include a search bar since it makes the search for a specific product easier.
• The search bar should be in the middle of the homepage or in any easily visible place.
• Add your best products to your main page, with headings like Featured, Bestsellers or Popular.

Also Read:  How to Write a Product Description for eCommerce Websites

2. Mobile Compatibility

In 2024, the number of mobile shoppers was around 187 million. That is a huge number! Shopping through mobile is easy, practical, and more importantly, time-saving.

Your e-commerce website has more chances of reaching a customer through a mobile device than a laptop. Thus, before launching an e-commerce website, make sure that your website looks and works well on small screens.

3. Visuals of the Products

If a customer intends to buy a product, he/she will inspect it carefully in a retail outlet. There is no option for physically examining the product while purchasing it online, and therefore, it is necessary to satisfy the customer by giving the option of a visual inspection. This will make you look confident about your product.

• Post high-quality pictures.
• Add an option to zoom in on the product image.
• Add a 360° view of the product.
• Add videos of the working of the product, if needed.

These features will help ease any qualms the customer might have about purchasing your product.

Also Read:  What is the Process of Web Design and How Does It Differ from DIY Solutions?

4. Customer Reviews

Can you remember the last time you bought a product/service without checking the reviews for it? Rarely! With the abundant options we have now, there is no actual need to blindly purchase a product.

More than 90% of customers check customer reviews before they order a product. When you add customer reviews of the product to your website, you make the job easy for your potential customers. They now don’t have to visit another page or website to check the reviews.

Include options for the customers to add photos and videos about the product they have purchased from you. This will increase the credibility of your product.

5. Wishlist

Most people aren’t strong decision-makers when it comes to shopping. They tend to oscillate between different options and even change their minds at the last minute.

About 40% of people think that their shopping experience will improve if the e-commerce website has a wishlist. The wishlist helps people get the feel of window shopping. It helps save a product for future purchases and makes potential customers visit your website again. It would help if you send occasional notifications reminding the customer about the product in their wishlist. Do not badger, but instead aim for a gentle reminder.

6. Quick Checkout Process

Sometimes, you add something to your cart, but the checkout process is such a pain that you just give up. Don’t let that happen on your site. Keep it simple. Let returning users log in quickly with their Gmail or Facebook accounts. And for those who don’t want to create an account, you can offer guest checkout. Try getting their email, but don’t be pushy. The easier you make it, the better the chances of them completing the purchase.

7. FAQs

People spend a lot of time selecting the product that satisfies all their needs. The product descriptions often do not answer all the questions in their minds, or they’re just too long to read. That’s where an FAQs section helps. Just put up those common questions on the FAQs page. It saves time for your support team and gives your customers one less reason to bounce.

8. Order Tracking

After someone places an order, they’re waiting excitedly for the item to arrive. Make their life easier — just add a simple order tracking feature to your site. It saves them from having to message you, and you also come across as super professional.

9. Internal Site Search

Your navigation might be solid, but sometimes people just want to type and go. A good search bar helps with that. Place it somewhere obvious, and make sure it works. (There’s nothing worse than typing something in and getting zero results even when the product exists.) Think of it as a shortcut for your shoppers.

10. Customer Support

There’s no physical store, so your customer support is all they can rely on. Make it count. Whether it’s chat, email, or a quick call, respond fast and try to help. A helpful reply, especially when something goes wrong, can turn a one-time shopper into a loyal customer.

LBN Tech Solutions

These are a few of the many elements needed in an e-commerce website that can bring in good business for you. We can develop the ideal website for your business. Check us out here.

Frequently Asked Questions (FAQs)

1. What are the essential features of a good e-commerce website?

An ideal e-commerce website should include features such as user-friendly navigation, mobile compatibility, high-quality product visuals, customer reviews, wishlist functionality, a quick checkout process, FAQs section, order tracking, internal site search, and responsive customer support.

2. Why is mobile compatibility important for e-commerce websites?

With millions of users shopping via mobile phones, a mobile-friendly website ensures that your visitors can browse and purchase easily on any device, improving user experience and boosting conversions.

3. How do product visuals impact online sales?

High-quality images, zoom-in options, 360° views, and product videos give customers a detailed look at the product, helping build trust and increasing the likelihood of a purchase.

4. Do customer reviews really affect buying decisions?

Yes! Over 90% of shoppers check reviews before making a purchase. Reviews help establish credibility and allow potential customers to make informed decisions.

5. What is the benefit of adding a wishlist feature?

A wishlist allows users to save products they are interested in but aren’t ready to buy yet. It encourages return visits and helps convert hesitant shoppers into buyers over time.

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