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What are Demand Gen Ads? Dec 15 / 2023

Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement

Table of Contents Introduction Important Update The Rise of Demand Gen Ads: What are Demand Gen Ads? How do Demand Gen Ads work? Benefits of Demand Gen Ads Who should use Demand Gen Ads? Getting started with Demand Gen Ads Conclusion Introduction In the ever-competitive landscape of marketing, reaching the right audience at the right […]

Step-by-step Guide for Creating Schema Markup Dec 13 / 2023

Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation

Table of Contents Introduction Understanding How Schema Markup Works Schema Formats Supported by Google JSON-LD (JavaScript Object Notation for Linked Data) Microdata RDFa (Resource Description Framework in Attributes) Step-by-Step Guide for Creating Schema Markup Conclusion Introduction Remember Schema Markup from our last blog? Well, buckle up because we’re about to make it super practical! This […]

Off-Page SEO - Best Short-Term and Long-Term Strategies to Employ Dec 12 / 2023

Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ

When the topic of search engine optimisation is discussed, the spotlight often shines on the role of on-page SEO factors. Off-page SEO remains the unsung hero in most cases. But both on-page SEO and off-page SEO play crucial roles in a business’s bid to achieve digital supremacy.

What is Schema Markup Dec 05 / 2023

Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance

Table of Contents Introduction What is Schema Markup? Spotlight on Schema Success Why Schema Markup is important for SEO Types of Schema Markup Benefits of Schema Markup Conclusion In the ever-evolving world of SEO, staying updated on the game is crucial for online success. One significant aspect of this evolution is Schema Markup, also known […]

Why Is Search Engine Marketing Important? Dec 01 / 2023

Why Is Search Engine Marketing Important?

In today’s fast-paced digital age, where every click echoes across the internet, a business must strive for visibility. But what does a business have to do to become noticeable? The answers are many but one solution that resonates everywhere is “search engine marketing”.

What are the Top Search Engine Marketing Tools? Nov 24 / 2023

Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2

Search engine marketing is hands down one of the best ways to grow your business in the competitive market. Most marketers will be pumped to try new strategies and campaigns to promote their business but the details can get exhausting.

What are Off-Page SEO Ranking Factors Nov 09 / 2023

Off-Page SEO Ranking Factors That Everyone Should Know About

Content is indeed the king but a king alone isn’t enough for a country to prosper. Likewise, despite the mind-blowing quality of the content you create, your website might not be ranking well in the search results. And this can quickly become very frustrating for business owners.

Google Algorithm Updates in September & October 2023 Oct 27 / 2023

Google Ranking Algorithm Updates – September & October 2023

The months of September and October have been hectic for Google and all those involved in SEO. There have been multiple updates of varying types and the reaction from the SEO community has been mixed and vociferous.

Top Search Engine Marketing Tools Oct 26 / 2023

Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1

Technology fatigue is a real thing! Even though as marketers, we live and breathe technology, we understand that it can sometimes get overwhelming, especially with mounting data to go through. But worry not! Search engine marketing tools can help make your experience more efficient and a little less wearying.

Off-Page SEO Oct 25 / 2023

Off-Page SEO – What Is It and How Can You Get the Best Out of It?

All website owners strive to make their websites rank first in the SERPs. This is not without reason since the first-ranked result gets the maximum clicks by the people searching for related keywords.

Statistics That Showcase the Importance of Medical Content Marketing Sep 25 / 2023

Statistics That Will Convince You About the Importance of Medical Content Marketing

In the healthcare industry, information is not just power but also a lifeline. There is a huge need among people for accurate medical content. All this has made medical content marketing the backbone of healthcare marketing.

Google Ranking Algorithm Updates - August 2023 Sep 12 / 2023

Google Ranking Algorithm Updates – August 2023

The last update from Google was the April 2023 reviews update. Since then, the expectation of a Google Search ranking algorithm update has caused increasing volatility. Both the SEO community chatter and the results from third-party tracking tools caused frequent spikes in volatility.

Tips to Handle Digital Branding Sep 11 / 2023

Tips to Handle Digital Branding Like an Expert

What makes a brand different? What makes it noticeable to people? All these are questions to which answers keep evolving. Digital branding is about defining a brand and making that definition stick in the minds of potential customers. If you are a business owner who wants to build a successful brand that will last in the market, then here are some tips that will be of abundant use to you.

The Potential of Medical Content Marketing - Connecting with Patients Aug 30 / 2023

Connecting with Patients: Unleashing the Potential of Medical Content Marketing

About 70% of internet users prefer getting to know a business through its content. When it comes to the healthcare industry, this sentiment is more widespread. Health is a sensitive topic and people do not want to be dumped with meaningless ads for hospitals and clinics.

Google Ranking Algorithm Updates – July 2023 Aug 16 / 2023

Google Ranking Algorithm Updates – July 2023

July has been very similar to the preceding months in terms of volatility in Google search ranking. In fact, the volatility has been around, in varying degrees, since April of this year when the April 2023 reviews update came out. Before that, there was the March 2023 core update and prior to that, we had the December 2022 helpful content update. The fact that an update is now overdue is resulting in a lot of uncertainty and heated chatter from webmasters and site owners.

WhatsApp Ads Decoded - Get to Know This Marketing Game Changer Aug 11 / 2023

WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer

For a long time, WhatsApp has remained the undisputed favourite when it comes to messenger apps. WhatsApp has a whopping 2 billion active monthly users worldwide, with India having the largest population of WhatsApp users. Also, the most important thing is the open rate of the messages being sent in WhatsApp – almost 98% of the messages sent through WhatsApp are being read!

Digital Marketing vs. Digital Branding Jul 28 / 2023

Digital Marketing vs. Digital Branding – What’s the Difference?

For most people, the concepts of digital branding and digital marketing can be confusing since the similarities between the two often overshadow the differences. But to set up a marketing strategy that is successful for your business, it is vital to know the unique aspects of both concepts and to understand the differences.

Website vs. Social Media - The Crucial Balance for Business Success Jul 11 / 2023

Website vs. Social Media: Is a Website Still Necessary for a Business?

One question that business owners often have is “Why have a website when you can manage the business on social media?” This is a valid question given the power social media has on customers. But is a social media account enough to run a successful business? This blog touches on one of the most debated topics in the marketing community – website or social media.

Google Algorithm Updates June 2023 Jul 06 / 2023

Google Ranking Algorithm Updates – June 2023

June has been a very month volatile for Google search rankings. The May 22nd/23rd update brought some calm to the turmoil that existed in the early part of that month, but that did not last long. By the end of the first week of June, many tools showed signs of volatility and there was increased chatter in the SEO community about the developing situation. Unconfirmed reports of another search engine algorithm update began to make the rounds around the 6th June.

Google Ranking Algorithm Updates - May 2023 Jun 23 / 2023

Google Ranking Algorithm Updates – May 2023

Google ranking algorithm updates are a regular and recurring part of online life. The objective is always to improve the quality and relevance of search results. While there have been many major updates in the past such as Hummingbird, Panda, Penguin, BERT, and the Core Web Vitals update, they are also regular monthly updates/adjustments aimed at fine-tuning the search operations and functioning.

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