Nov 24 / 2023
Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
Search engine marketing is hands down one of the best ways to grow your business in the competitive market. Most marketers will be pumped to try new strategies and campaigns to promote their business but the details can get exhausting.
Nov 09 / 2023
Off-Page SEO Ranking Factors That Everyone Should Know About
Content is indeed the king but a king alone isn’t enough for a country to prosper. Likewise, despite the mind-blowing quality of the content you create, your website might not be ranking well in the search results. And this can quickly become very frustrating for business owners.
Oct 27 / 2023
Google Ranking Algorithm Updates – September & October 2023
The months of September and October have been hectic for Google and all those involved in SEO. There have been multiple updates of varying types and the reaction from the SEO community has been mixed and vociferous.
Oct 26 / 2023
Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
Technology fatigue is a real thing! Even though as marketers, we live and breathe technology, we understand that it can sometimes get overwhelming, especially with mounting data to go through. But worry not! Search engine marketing tools can help make your experience more efficient and a little less wearying.
Oct 25 / 2023
Off-Page SEO – What Is It and How Can You Get the Best Out of It?
All website owners strive to make their websites rank first in the SERPs. This is not without reason since the first-ranked result gets the maximum clicks by the people searching for related keywords.
Sep 25 / 2023
Statistics That Will Convince You About the Importance of Medical Content Marketing
In the healthcare industry, information is not just power but also a lifeline. There is a huge need among people for accurate medical content. All this has made medical content marketing the backbone of healthcare marketing.
Sep 12 / 2023
Google Ranking Algorithm Updates – August 2023
The last update from Google was the April 2023 reviews update. Since then, the expectation of a Google Search ranking algorithm update has caused increasing volatility. Both the SEO community chatter and the results from third-party tracking tools caused frequent spikes in volatility.
Sep 11 / 2023
Tips to Handle Digital Branding Like an Expert
What makes a brand different? What makes it noticeable to people? All these are questions to which answers keep evolving. Digital branding is about defining a brand and making that definition stick in the minds of potential customers. If you are a business owner who wants to build a successful brand that will last in the market, then here are some tips that will be of abundant use to you.
Aug 30 / 2023
Connecting with Patients: Unleashing the Potential of Medical Content Marketing
About 70% of internet users prefer getting to know a business through its content. When it comes to the healthcare industry, this sentiment is more widespread. Health is a sensitive topic and people do not want to be dumped with meaningless ads for hospitals and clinics.
Aug 16 / 2023
Google Ranking Algorithm Updates – July 2023
July has been very similar to the preceding months in terms of volatility in Google search ranking. In fact, the volatility has been around, in varying degrees, since April of this year when the April 2023 reviews update came out. Before that, there was the March 2023 core update and prior to that, we had the December 2022 helpful content update. The fact that an update is now overdue is resulting in a lot of uncertainty and heated chatter from webmasters and site owners.
Aug 11 / 2023
WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
For a long time, WhatsApp has remained the undisputed favourite when it comes to messenger apps. WhatsApp has a whopping 2 billion active monthly users worldwide, with India having the largest population of WhatsApp users. Also, the most important thing is the open rate of the messages being sent in WhatsApp – almost 98% of the messages sent through WhatsApp are being read!
Jul 28 / 2023
Digital Marketing vs. Digital Branding – What’s the Difference?
For most people, the concepts of digital branding and digital marketing can be confusing since the similarities between the two often overshadow the differences. But to set up a marketing strategy that is successful for your business, it is vital to know the unique aspects of both concepts and to understand the differences.
Jul 11 / 2023
Website vs. Social Media: Is a Website Still Necessary for a Business?
One question that business owners often have is “Why have a website when you can manage the business on social media?” This is a valid question given the power social media has on customers. But is a social media account enough to run a successful business? This blog touches on one of the most debated topics in the marketing community – website or social media.
Jul 06 / 2023
Google Ranking Algorithm Updates – June 2023
June has been a very month volatile for Google search rankings. The May 22nd/23rd update brought some calm to the turmoil that existed in the early part of that month, but that did not last long. By the end of the first week of June, many tools showed signs of volatility and there was increased chatter in the SEO community about the developing situation. Unconfirmed reports of another search engine algorithm update began to make the rounds around the 6th June.
Jun 23 / 2023
Google Ranking Algorithm Updates – May 2023
Google ranking algorithm updates are a regular and recurring part of online life. The objective is always to improve the quality and relevance of search results. While there have been many major updates in the past such as Hummingbird, Panda, Penguin, BERT, and the Core Web Vitals update, they are also regular monthly updates/adjustments aimed at fine-tuning the search operations and functioning.
Jun 22 / 2023
International SEO: Common Mistakes and How to Avoid Them for Global Success
Going global is every business owner’s dream but it comes with its difficulties. You will have to put in a lot of time and effort but going global is necessary to get a foothold in the growing global e-commerce market.
Jun 02 / 2023
Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
No matter how good your product is, it is not going to sell itself. You should popularize your product among your target customers and market it properly. An e-commerce website is the easiest way to achieve visibility on the web.
May 22 / 2023
International SEO – How to Optimize Your Site for Other Countries?
You wake up one day and decide that you are ready to take your business global. You probably have a lot to think about but one skill that you need to absolutely master is international SEO marketing.
May 06 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
Onsite search is one of the most powerful features to increase conversion if you use it in the right way. Any customer with a particular product in mind will be going straight to the search bar. As an e-commerce web development company, we have compiled some tactics that can help you improve your e-commerce site search strategy.
Apr 25 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
No one likes to search for a product among the thousands of products available on an e-commerce site. E-commerce site search saves valuable time for customers. This one reason is enough to prove how a well-developed e-commerce site search can improve conversion rates for your site. We are an e-commerce web development company and we are here to convince you why you need to step up your e-commerce site search game.
Blogs
- A Beginner’s Guide to Web Development
- Google Algorithm Updates – March 2024
- Top 5 CMS Platforms for Website Redesign and Blogging – Part 2
- 10 Telltale Signs Your Website Needs Redesigning
- How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager
- Google Ranking Algorithm Updates – February 2024
- Website Redesign Mistakes Businesses Should Avoid
- How to Set Up Google Tag Manager: A Step-by-Step Guide
- What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
- Top 5 CMS Platforms for Website Design and Blogging
- What Is CMS and How Can It Be Used in Website Development?
- Why Should You Consider Redesigning Your Website?
- How to Create a Demand Generation Campaign in Google Ads
- The Ultimate Guide to Profile Page Structured Data
- A Guide to Schema Markup Types
- Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
- Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
- Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
- Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance
- Why Is Search Engine Marketing Important?
- Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
- Off-Page SEO Ranking Factors That Everyone Should Know About
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Connecting with Patients: Unleashing the Potential of Medical Content Marketing
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- The History of Healthcare Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- 5 Loyalty-Building Techniques for Healthcare Marketing
- How Do Healthcare Companies Benefit from Content Marketing?
- Types of Healthcare Content That Can Increase Patient Volume
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- Game Plan for a Successful Healthcare Content Marketing Strategy
- What to Expect from a Professional SEO Company?
- Rules for Healthcare Content Marketing
- How to Create Unique Content That Works for the Healthcare Industry?
- 10 Innovative Ways to Market a Healthcare Brand
- The Role of Digital Marketing in the Healthcare Industry
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- Google My Business Checklist
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2024
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2024?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2024
- Job opportunities in Digital Marketing
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- 5 Beginner Mistakes Most Small Businesses Make in SEO
- The Importance of Commenting in Forums for SEO
- The Importance of Customer Engagement in Social Media Management
- How to Market using Social Media for Different Generations
- Top 10 Interview Questions and Answers to Hire a Digital Marketing Executive
- Digital Marketing Trends for 2024
- Update your Address or be prepared to lose Business