Mar 12 / 2024
Google Ranking Algorithm Updates – February 2024
February has been another month of uncertainty and the chatter in the SEO community reflects this. While not all of the Google tracking tools showed surges in volatility, many of them did. The reason appears to be the anticipation in the SEO industry of the imminent arrival of a new search ranking algorithm. From around […]
Feb 18 / 2024
Website Redesign Mistakes Businesses Should Avoid
Picture this – you’re the captain of a ship navigating the vast digital ocean and your website acts as the compass that guides your business towards success. Now, what if the compass is outdated, confusing, or just not as effective as it could be? Just like the compass, website design is something that cannot be compromised.
Feb 13 / 2024
How to Set Up Google Tag Manager: A Step-by-Step Guide
Google Tag Manager (GTM) is a powerful tool that allows website owners to manage various tracking codes and scripts without needing to modify the website’s code directly. By using GTM, you can streamline the process of implementing tags, such as Google Analytics, Facebook Pixel, and more, while also gaining greater control and flexibility over your tracking setup.
Feb 12 / 2024
What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
Google Tag Manager is a free tool provided by Google that enables website owners and marketers to manage and deploy various tracking tags on their websites without the need for extensive coding knowledge.
Feb 10 / 2024
Top 5 CMS Platforms for Website Design and Blogging
In 2011, 76% of all the websites on the internet were hand-coded. By 2022, the figure had gone down to a mere 33%. Content management systems are the ones that brought on this change. CMS platforms have made it possible for you to create and run a website even when you don’t know a thing about coding.
Jan 24 / 2024
What Is CMS and How Can It Be Used in Website Development?
Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.
Jan 23 / 2024
Why Should You Consider Redesigning Your Website?
The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly.
Jan 09 / 2024
How to Create a Demand Generation Campaign in Google Ads
Table of Contents Introduction Step-by-Step Guideto Create a Demand Generation Campaign Requirements for Demand Gen Campaign Conclusion Introduction: Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your […]
Dec 28 / 2023
The Ultimate Guide to Profile Page Structured Data
Table of Contents Introduction What Is Profile Page Schema Markup? Step-By-Step Guide to Create Profile Page Schema How To Add Profile Page Structured Data Sample Of A Profile Page With Markup Structured Data Type Definitions For Creators Guidelines Conclusion Introduction In today’s connected world, standing out online is essential! Whether you’re an individual or a […]
Dec 15 / 2023
Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
Table of Contents Introduction Important Update The Rise of Demand Gen Ads: What are Demand Gen Ads? How do Demand Gen Ads work? Benefits of Demand Gen Ads Who should use Demand Gen Ads? Getting started with Demand Gen Ads Conclusion Introduction In the ever-competitive landscape of marketing, reaching the right audience at the right […]
Dec 13 / 2023
Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
Table of Contents Introduction Understanding How Schema Markup Works Schema Formats Supported by Google JSON-LD (JavaScript Object Notation for Linked Data) Microdata RDFa (Resource Description Framework in Attributes) Step-by-Step Guide for Creating Schema Markup Conclusion Introduction Remember Schema Markup from our last blog? Well, buckle up because we’re about to make it super practical! This […]
Dec 12 / 2023
Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
When the topic of search engine optimisation is discussed, the spotlight often shines on the role of on-page SEO factors. Off-page SEO remains the unsung hero in most cases. But both on-page SEO and off-page SEO play crucial roles in a business’s bid to achieve digital supremacy.
Dec 01 / 2023
Why Is Search Engine Marketing Important?
In today’s fast-paced digital age, where every click echoes across the internet, a business must strive for visibility. But what does a business have to do to become noticeable? The answers are many but one solution that resonates everywhere is “search engine marketing”.
Nov 24 / 2023
Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
Search engine marketing is hands down one of the best ways to grow your business in the competitive market. Most marketers will be pumped to try new strategies and campaigns to promote their business but the details can get exhausting.
Nov 09 / 2023
Off-Page SEO Ranking Factors That Everyone Should Know About
Content is indeed the king but a king alone isn’t enough for a country to prosper. Likewise, despite the mind-blowing quality of the content you create, your website might not be ranking well in the search results. And this can quickly become very frustrating for business owners.
Oct 27 / 2023
Google Ranking Algorithm Updates – September & October 2023
The months of September and October have been hectic for Google and all those involved in SEO. There have been multiple updates of varying types and the reaction from the SEO community has been mixed and vociferous.
Oct 26 / 2023
Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
Technology fatigue is a real thing! Even though as marketers, we live and breathe technology, we understand that it can sometimes get overwhelming, especially with mounting data to go through. But worry not! Search engine marketing tools can help make your experience more efficient and a little less wearying.
Oct 25 / 2023
Off-Page SEO – What Is It and How Can You Get the Best Out of It?
All website owners strive to make their websites rank first in the SERPs. This is not without reason since the first-ranked result gets the maximum clicks by the people searching for related keywords.
Sep 25 / 2023
Statistics That Will Convince You About the Importance of Medical Content Marketing
In the healthcare industry, information is not just power but also a lifeline. There is a huge need among people for accurate medical content. All this has made medical content marketing the backbone of healthcare marketing.
Sep 12 / 2023
Google Ranking Algorithm Updates – August 2023
The last update from Google was the April 2023 reviews update. Since then, the expectation of a Google Search ranking algorithm update has caused increasing volatility. Both the SEO community chatter and the results from third-party tracking tools caused frequent spikes in volatility.