How to Create Unique Content That Works for the Healthcare Industry?

While there are mind-blowing marketing strategies involved, the fundamental lies in the content you provide. Thus, creating unique content that captures the viewers’ attention and clarifies the topic is the need of the hour in the healthcare industry.

10 Innovative Ways to Market a Healthcare Brand

With about 5% of all Google searches made being healthcare-related, it is evident that people like to be aware of the condition and the treatment. A properly planned marketing plan is important to satisfy people, and instead of sticking to the old ways, it makes sense to try out some innovative ways by which you can make your brand stand out.

The Role of Digital Marketing in the Healthcare Industry

Statistics show that 88% of people who want to get information about health start with search engines like Google. Though we cannot completely rely on the web for knowledge, digital content about the healthcare industry plays a major role in the wellness of people.

What is the Role of SEO in the Web Design/Development Process?

We all love a beautiful, well designed and eye-catching website but what good is it if it never catches anyone’s eye? This is the role of SEO in the web design process – making sure that the website receives more visitors.

What is the Process of Web Design and How Does It Differ from DIY Solutions?

We all have read multiple articles about the importance of having a website and how it benefits our business. The web design process has also become quite easy with a lot of web builders providing DIY solutions. But what makes some people still seek out web design companies instead of choosing DIY solutions for their website building?

What are the Newest Trends in Website Design?

We have only 3 months left before stepping into a brand-new year. It might have looked like the world was at a standstill for the past two years since the pandemic started, but the fact is the digital world has been progressing at a rapid pace. The upcoming web design trends of 2022 seem promising as they did for the previous years.

Google My Business Checklist

Google My Business is one of the best resources in the digital marketing world. When utilised properly, it can build the business’ clientele and boost sales. And the best part – it is completely free.

How to Write Compelling Headlines in 3 Steps

Be it a blog or an advertisement, what is it that you think tempts the readers to take a look at it? Yes, you guessed it right. Headlines. All the fuss about creating attractive headlines is not uncalled for since at the end of the day, headlines are what are responsible for that important first impression on the viewers.

The Significance of Meta Description in 2021

SEO is an invaluable option to improve the reach of quality content and the number of SEO companies in Chennai prove that. Other than this, there are also HTML and metadata attributes that can be added to the back-end of a webpage which can increase the ranking of the website.

How to Write a Product Description for eCommerce Websites

Compelling content is a key factor in eCommerce product descriptions. The objective is to first educate the buyer about the product and then entice him to buy. If not enough information is given or if it is not presented clearly and concisely, the buyer will lose interest and move on to another site.

Digital marketing tips for preschool owners

Why consider digital marketing for a preschool?

These days, every business has a social media and digital marketing presence, from local businesses to multinational companies. Nowadays, when consumers need a product or service, they search for it online.

What are the 9 basic rules Google follows for Featured Snippets?

Featured Snippets are extremely popular with both users and advertisers.

It benefits the reader as they can get a quick overview of the subject matter without visiting any websites that appear on the first page and reading through the content.

What are brand pillars, and why do they matter?

What does it mean to have a formidable brand reputation, and how to build it? This is where the brand pillars come into the picture, and to know more, read the article further.

What should small businesses post on social media (a complete guide)?

Social media has become an essential part of a business marketing strategy. Whether they are a small local shop or a big multinational, companies budget massive amounts for social media marketing.

Is Trying To Rank SEO without an SSL (HTTPS) Pointless?

In an increasingly competitive and challenging market, an online presence is vital for any business, big or small. While the big ones have dedicated IT and online marketing staff to handle the technicalities and logistics of an online presence, the situation is very different for smaller organizations.

What is agile marketing?

With the COVID-19 pandemic confining the customers at home, marketers scrambled to find new ways to meet their clients in the digital space. The consumer sentiment towards the use of digital technologies has also tipped greatly towards the positive side due to the pandemic.

How will Core Web Vitals enhance SEO in 2021?

Google made a recent announcement that has made business owners and web design agencies sit up and take notice. Google has said, effective May 2021, the Core Web Vitals assessment score will influence rankings of websites in SERP (search engine result pages).

How to Get the Results You Want through Your Digital Marketing Plan?

Creating a digital marketing plan can be difficult, but you will need to constantly update the plan with the requirement to be the best in the market. We have compiled a list of steps that can help you better the plan and kick-start the innovation in your digital marketing plan.

Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)

If you are looking to use influencer marketing to promote your online presence and/or products, you need to understand a few basic steps before you get started.

How We Brought Down the Bounce Rate from 93% to 5% (Case Study)

How We Brought Down the Bounce Rate from 93% to 5% (Case Study)

Yes. You read it right. We did this in 3 weeks! Sharing with you a case study of what magic we did for our biggest healthcare client’s blog module.