Sep 12 / 2023
Google Ranking Algorithm Updates – August 2023
The last update from Google was the April 2023 reviews update. Since then, the expectation of a Google Search ranking algorithm update has caused increasing volatility. Both the SEO community chatter and the results from third-party tracking tools caused frequent spikes in volatility.
Sep 11 / 2023
Tips to Handle Digital Branding Like an Expert
What makes a brand different? What makes it noticeable to people? All these are questions to which answers keep evolving. Digital branding is about defining a brand and making that definition stick in the minds of potential customers. If you are a business owner who wants to build a successful brand that will last in the market, then here are some tips that will be of abundant use to you.
Aug 16 / 2023
Google Ranking Algorithm Updates – July 2023
July has been very similar to the preceding months in terms of volatility in Google search ranking. In fact, the volatility has been around, in varying degrees, since April of this year when the April 2023 reviews update came out. Before that, there was the March 2023 core update and prior to that, we had the December 2022 helpful content update. The fact that an update is now overdue is resulting in a lot of uncertainty and heated chatter from webmasters and site owners.
Aug 11 / 2023
WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
For a long time, WhatsApp has remained the undisputed favourite when it comes to messenger apps. WhatsApp has a whopping 2 billion active monthly users worldwide, with India having the largest population of WhatsApp users. Also, the most important thing is the open rate of the messages being sent in WhatsApp – almost 98% of the messages sent through WhatsApp are being read!
Jul 28 / 2023
Digital Marketing vs. Digital Branding – What’s the Difference?
For most people, the concepts of digital branding and digital marketing can be confusing since the similarities between the two often overshadow the differences. But to set up a marketing strategy that is successful for your business, it is vital to know the unique aspects of both concepts and to understand the differences.
Jul 11 / 2023
Website vs. Social Media: Is a Website Still Necessary for a Business?
One question that business owners often have is “Why have a website when you can manage the business on social media?” This is a valid question given the power social media has on customers. But is a social media account enough to run a successful business? This blog touches on one of the most debated topics in the marketing community – website or social media.
Jul 06 / 2023
Google Ranking Algorithm Updates – June 2023
June has been a very month volatile for Google search rankings. The May 22nd/23rd update brought some calm to the turmoil that existed in the early part of that month, but that did not last long. By the end of the first week of June, many tools showed signs of volatility and there was increased chatter in the SEO community about the developing situation. Unconfirmed reports of another search engine algorithm update began to make the rounds around the 6th June.
Jun 23 / 2023
Google Ranking Algorithm Updates – May 2023
Google ranking algorithm updates are a regular and recurring part of online life. The objective is always to improve the quality and relevance of search results. While there have been many major updates in the past such as Hummingbird, Panda, Penguin, BERT, and the Core Web Vitals update, they are also regular monthly updates/adjustments aimed at fine-tuning the search operations and functioning.
Jun 22 / 2023
International SEO: Common Mistakes and How to Avoid Them for Global Success
Going global is every business owner’s dream but it comes with its difficulties. You will have to put in a lot of time and effort but going global is necessary to get a foothold in the growing global e-commerce market.
Jun 02 / 2023
Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
No matter how good your product is, it is not going to sell itself. You should popularize your product among your target customers and market it properly. An e-commerce website is the easiest way to achieve visibility on the web.
May 22 / 2023
International SEO – How to Optimize Your Site for Other Countries?
You wake up one day and decide that you are ready to take your business global. You probably have a lot to think about but one skill that you need to absolutely master is international SEO marketing.
May 06 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
Onsite search is one of the most powerful features to increase conversion if you use it in the right way. Any customer with a particular product in mind will be going straight to the search bar. As an e-commerce web development company, we have compiled some tactics that can help you improve your e-commerce site search strategy.
Apr 25 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
No one likes to search for a product among the thousands of products available on an e-commerce site. E-commerce site search saves valuable time for customers. This one reason is enough to prove how a well-developed e-commerce site search can improve conversion rates for your site. We are an e-commerce web development company and we are here to convince you why you need to step up your e-commerce site search game.
Apr 05 / 2023
Why Is International SEO Important?
You have a website that you think will do well among the international audience. What do you do? Translate the website to the language of the target country, right? Wrong answer! International SEO marketing is the way to reach your target audience in a foreign country.
Mar 24 / 2023
10 Cool Things You Could Do with ChatGPT
As an AI language model, ChatGPT can perform a wide range of tasks, from generating text to answering questions, completing sentences and more. Here are ten cool things you could do with ChatGPT
Feb 21 / 2023
ChatGPT Is at Capacity Now – How to Fix This Error?
ChatGPT is presently the talk of the town – or should we say the world? But people who have tried using this chatbot might have come across this statement – “ChatGPT is at capacity right now.” This is sometimes accompanied by an acoustic poem that the chatbot writes to preach about patience.
Feb 10 / 2023
What Is E-Commerce Merchandising and How Can It Help Improve Sales?
Human beings are creatures of distraction. The embarrassing number of times that we have entered a room but have forgotten the purpose for doing so is proof enough of this fact. The same applies to e-commerce websites. E-commerce merchandising helps the site owner guide the site visitor towards a beneficial shopping journey. We are an e-commerce web development company and we are here to explain an important aspect of e-commerce website design which is e-commerce merchandising.
Jan 23 / 2023
Top 5 Reasons Why Your Business Needs a Website in 2023
“Technology is not my forte!”, “It is too costly for me!”, “My business is doing alright.”, “I cannot sell my product or business online.” – what is your reason for not having a business website? All of these might seem like good enough reasons for you but in reality, your business does need a website. We as a content marketing and website development company know this better than anyone else.
Jan 23 / 2023
ChatGPT – Is It the Future or Just the Latest AI Fad?
ChatGPT is the new chatbot that has the world talking about it within weeks of its release. ChatGPT is a large language model chatbot that can answer complex questions in simple English. There have already been versions of GPT that perform the same job and hence you might find yourself thinking
Dec 23 / 2022
What Are the Major Elements of an Ideal E-Commerce Website?
Your online business is not complete without an e-commerce website. People now prefer shopping online rather than visiting the stores physically. There are many businesses now that operate online and don’t have a physical store per se. This is the power of e-commerce websites in today’s world.
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- Update your Address or be prepared to lose Business
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- A Beginner’s Guide to Web Development
- Google Algorithm Updates – March 2024
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- Google Ranking Algorithm Updates – February 2024
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- How to Set Up Google Tag Manager: A Step-by-Step Guide
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- How to Create a Demand Generation Campaign in Google Ads
- The Ultimate Guide to Profile Page Structured Data
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- Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
- Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
- Schema Mark-up in SEO: A Guide to Types, Benefits, and Importance
- Why Is Search Engine Marketing Important?
- Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
- Off-Page SEO Ranking Factors That Everyone Should Know About
- Google Ranking Algorithm Updates – September & October 2023
- Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
- Off-Page SEO – What Is It and How Can You Get the Best Out of It?
- Statistics That Will Convince You About the Importance of Medical Content Marketing
- Google Ranking Algorithm Updates – August 2023
- Tips to Handle Digital Branding Like an Expert
- Google Ranking Algorithm Updates – July 2023
- WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
- Digital Marketing vs. Digital Branding – What’s the Difference?
- Website vs. Social Media: Is a Website Still Necessary for a Business?
- Google Ranking Algorithm Updates – June 2023
- Google Ranking Algorithm Updates – May 2023
- International SEO: Common Mistakes and How to Avoid Them for Global Success
- Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
- International SEO – How to Optimize Your Site for Other Countries?
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
- E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
- Why Is International SEO Important?
- 10 Cool Things You Could Do with ChatGPT
- ChatGPT Is at Capacity Now – How to Fix This Error?
- What Is E-Commerce Merchandising and How Can It Help Improve Sales?
- Top 5 Reasons Why Your Business Needs a Website in 2023
- ChatGPT – Is It the Future or Just the Latest AI Fad?
- What Are the Major Elements of an Ideal E-Commerce Website?
- Difference Between Copywriting and Content Writing
- Content Marketing – A Modern Guide for 2023
- How Does an Ecommerce Website Work?
- 7 Reasons Why Having an Ecommerce Website Is More Important Than Ever
- How Does Video Content Help Improve SEO?
- 5 Mobile Marketing Techniques That Can Grow Your Business
- Lead Generation Basics for Small Business Owners
- Brand Loyalty – Why Does It Matter and How to Build It?
- What Is the Difference Between Content Marketing and Content Strategy?
- 5 Ways Technology Might Be Blocking Your Business Progress
- Top 5 SEO Mistakes to Avoid
- Trends That May Shape the Future of Digital Marketing
- 5 Ways to Convert Your Visitors into Customers
- Top 5 Reasons Why Your Website Needs a Blog Corner
- How to Conduct a Competitive Analysis?
- How to start a digital marketing agency from scratch and run it successfully? | Part 2
- How to start a digital marketing agency from scratch and run it successfully? | Part 1
- What Is the Difference Between Google My Business and Google Business Profile?
- What to Expect from a Professional SEO Company?
- What is the Role of SEO in the Web Design/Development Process?
- What is the Process of Web Design and How Does It Differ from DIY Solutions?
- What are the Newest Trends in Website Design?
- A Complete Guide on Google Business Profile (GBP)
- How to Write Compelling Headlines in 3 Steps
- The Significance of Meta Description in 2024
- How to Write a Product Description for eCommerce Websites
- Digital marketing tips for preschool owners
- What are the 9 basic rules Google follows for Featured Snippets?
- What are brand pillars, and why do they matter?
- What should small businesses post on social media (a complete guide)?
- Is Trying To Rank SEO without an SSL (HTTPS) Pointless?
- What is agile marketing?
- How will Core Web Vitals enhance SEO in 2024?
- How to Get the Results You Want through Your Digital Marketing Plan?
- Demystifying the Debate Around Influencer Marketing (How to Do It Correctly)
- How We Brought Down the Bounce Rate from 93% to 5% (Case Study)
- Google Ads Checklist for 2024
- Reasons Why Google May Penalize Your Website
- Difference between Organic and Paid Search Results
- The Importance & Effectiveness of Monthly Newsletters
- How to Rank Higher on Voice Searches
- The making of the first ever Digital Women Economic Forum
- How to Use Customer Service as an Online Marketing Strategy
- The Importance of Commenting in Forums for SEO
- Digital Marketing Trends for 2024