LBN Tech Blog - Digital Marketing Strategy | SEO | SMO

What Is the Difference Between Content Marketing and Content Strategy?

Often times it can be hard to answer simple questions and in the marketing industry, there are quite a few questions like this. What is the difference between content marketing and content strategy? The answer to this question isn’t very complicated but cannot be answered in a single line. We as a digital marketing agency would like to cut out all the industry jargon and make it as simple as possible.

5 Ways Technology Might Be Blocking Your Business Progress

Statistics point out that more than half of Americans either work in or own a small business. Small businesses are the backbone for the economy to thrive. But with time, the challenges faced by the businesses increase, and those that adapt to them alone flourish. Technology is a crucial factor for business development but assessing the technology that you use is more important

Top 5 SEO Mistakes to Avoid

SEO is the backbone of business marketing. Almost every businessman has SEO strategies for website promotion but not all reap the desired results. SEO might seem like a simple topic but it gets complex as we dive in since it keeps evolving. We, as one of the best SEO companies in Chennai, would like to share the most common SEO mistakes that are usually made and ways to eliminate them.

Trends That May Shape the Future of Digital Marketing

One of the biggest headaches online marketing professionals face is the way innovations and technological changes affect their carefully thought-out marketing plans. Nowhere is the pace of change as rapid as it is in the world of online marketing and commerce. Many businesses suffered during the pandemic, but those who were able to make the right changes to their online marketing were able to grow.

5 Ways to Convert Your Visitors into Customers

Website traffic and lead conversion are two different things. Some business owners might have learnt it the hard way but there is always room for improvement. Making people visit your website is important but not all visitors become customers. You will have to put in that extra work to get new customers and retain the existing ones. We as the best digital healthcare marketing agency

How to Conduct a Competitive Analysis?

What makes a product successful? Customer demand, right? But where there is a demand, there will be similar products from competitors. Competitors can be a touchy subject for business owners, but a little competition is always needed for improvement.

How to start a digital marketing agency from scratch and run it successfully? | Part 2

Digital marketing is a versatile business field that keeps evolving. Dramatic is a good word to be associated with the digital marketing industry. If you have a flair for marketing and the readiness to keep learning new things, then digital marketing would be a good direction for your career.

How to start a digital marketing agency from scratch and run it successfully? | Part 1

Digital marketing has always been a promising growth field, but the pandemic served to be the miracle that accelerated it. Did you know that more than 75% of the customers discovered a new interest in online activities during the year 2020?

What Is the Difference Between Google My Business and Google Business Profile?

We all have realized the importance of having a Google My Business profile, especially the small business owners. But as we are getting proficient with the idea, Google has announced an update or as they call it a name change for Google My Business.

What to Expect from a Professional SEO Company?

Now that you have realized the importance of SEO for your business and have hired an SEO company, what should you expect from them? Here are some things that you should know after investing in an SEO company.

What is the Role of SEO in the Web Design/Development Process?

We all love a beautiful, well designed and eye-catching website but what good is it if it never catches anyone’s eye? This is the role of SEO in the web design process – making sure that the website receives more visitors.

What is the Process of Web Design and How Does It Differ from DIY Solutions?

We all have read multiple articles about the importance of having a website and how it benefits our business. The web design process has also become quite easy with a lot of web builders providing DIY solutions. But what makes some people still seek out web design companies instead of choosing DIY solutions for their website building?

What are the Newest Trends in Website Design?

We have only 3 months left before stepping into a brand-new year. It might have looked like the world was at a standstill for the past two years since the pandemic started, but the fact is the digital world has been progressing at a rapid pace. The upcoming web design trends of 2022 seem promising as they did for the previous years.

A Complete Guide on Google Business Profile (GBP)

Google My Business is one of the best resources in the digital marketing world. When utilised properly, it can build the business’ clientele and boost sales. And the best part – it is completely free.

How to Write Compelling Headlines in 3 Steps

Be it a blog or an advertisement, what is it that you think tempts the readers to take a look at it? Yes, you guessed it right. Headlines. All the fuss about creating attractive headlines is not uncalled for since at the end of the day, headlines are what are responsible for that important first impression on the viewers.

The Significance of Meta Description in 2024

SEO is an invaluable option to improve the reach of quality content and the number of SEO companies in Chennai prove that. Other than this, there are also HTML and metadata attributes that can be added to the back-end of a webpage which can increase the ranking of the website.

How to Write a Product Description for eCommerce Websites

Compelling content is a key factor in eCommerce product descriptions. The objective is to first educate the buyer about the product and then entice him to buy. If not enough information is given or if it is not presented clearly and concisely, the buyer will lose interest and move on to another site.

Digital marketing tips for preschool owners

Why consider digital marketing for a preschool?

These days, every business has a social media and digital marketing presence, from local businesses to multinational companies. Nowadays, when consumers need a product or service, they search for it online.

What are the 9 basic rules Google follows for Featured Snippets?

Featured Snippets are extremely popular with both users and advertisers.

It benefits the reader as they can get a quick overview of the subject matter without visiting any websites that appear on the first page and reading through the content.

What are brand pillars, and why do they matter?

What does it mean to have a formidable brand reputation, and how to build it? This is where the brand pillars come into the picture, and to know more, read the article further.