![How to Create a Demand Generation Campaign in Google Ads Create a Demand Generation Campaign](https://lbntechsolutions.com/blogs/wp-content/uploads/2024/01/How-to-Create-a-Powerful-Demand-Gen-Campaign-in-Google-Ads.jpg)
Table of Contents
- Introduction
- Step-by-Step Guideto Create a Demand Generation Campaign
- Requirements for Demand Gen Campaign
- Conclusion
Introduction:
Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your advertising efforts on Google.
Step-by-Step Guide to Create a Demand Generation Campaign
Step 1: Log in to Your Google Ad Account
- Go to your Google Ads account and log in.
Step 2: Start a New Campaign
- Click on the “+” button to create a new campaign.
- Choose the objective that aligns with your business goals.
![](https://lbntechsolutions.com/blogs/wp-content/uploads/2024/01/Choose-the-campaign-objective-1-1024x429.jpg)
Step 3: Set Your Goal
- Add your goal for generating leads.
- Continue to the next step.
Step 4: Choose Demand Gen Campaign Type
- Select “Demand Gen” as your campaign type.
- Name your campaign.
![](https://lbntechsolutions.com/blogs/wp-content/uploads/2024/01/Campaign-Type-2-1024x438.jpg)
Step 5: Choose Campaign Goal
- Decide on your campaign goal: Conversions, Clicks, or Conversion Value.
Step 6: Select Conversion Goals
- Choose the conversion goals for your services.
![](https://lbntechsolutions.com/blogs/wp-content/uploads/2024/01/Campaign-Name-and-Goal-3-1024x439.jpg)
Step 7: Set Budget and End Date
- Add your budget and set the end date for your campaign.
Step 8: Define Target Locations
- Specify the locations you want to target.
Step 9: Add Language (Optional)
- Include additional languages if needed.
Step 10: Create Ad Group
- Give your ad group a name.
- Define your audience by adding interests, demographics, and age groups.
Step 11: Build Ad Content
- Navigate to Ad 1 Group.
- Add images, videos, logos, and compelling ad copies.
![](https://lbntechsolutions.com/blogs/wp-content/uploads/2024/01/Add-Images-4-1024x441.jpg)
Step 12: Include Call-to-Action
- Add a call-to-action text.
- Provide the business name and landing page URL.
- Go to the review section.
![](https://lbntechsolutions.com/blogs/wp-content/uploads/2024/01/Business-Name-5-1024x431.jpg)
Step 13: Check and Publish
- Review your campaign details.
- Correct any errors and publish your campaign.
π Requirements:
πΌοΈ Up to 20 Images (1200 x 1200, 1200 x 628)
π₯ 1β5 Videos (Min length: 5 seconds)
π€ Up to 5 Headlines (40 characters max)
π Up to 5 Descriptions (90 characters max)
π·οΈ Business Name: 25 characters max
π Final URL: [Your Landing Page URL]
Conclusion
In conclusion, a well-executed Demand Generation campaign on Google Ads involves strategic planning, clear goal-setting, and meticulous crafting of ad content. By following these outlined steps, advertisers can maximize their impact, generate leads, and ultimately enhance business success through effective online advertising.Β
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