9 Reasons to Include Videos in Your Website - How Does Video Content Help Improve SEO?

If you are a digital marketer, then you might have heard the term SEO more than your name being called. Search engine optimization (SEO) is the basic foundation of your business’s online presence, making it an important factor to focus on for the success of your business. Understanding the types of content marketing and utilizing them in the right way can help with SEO.

Among the different types of content, videos have a greater impact on optimization efforts for the website. Adding video content to your website can make it rank higher in the SERPs.

Videos and SEO

85% of digital marketers use videos to boost SEO. If this isn’t proof enough, we will give you 9 more reasons to add videos to your website ASAP.

1. Videos Attract Traffic

Customers have a lot of options with numerous vendors offering the same type of product. Only when you convince the website visitors with quality and exciting content do they turn into customers.

Increasing website traffic is one of the first steps in building a strong customer base. With the Google Penguin and Panda updates, we now know that making the website rank is not all about backlinks. You also need to attract customers naturally to your website, for which good content is needed.

According to Cisco, 81% of the website traffic comes from video consumption, and the numbers are only on the rise. When your website ranks better in the search results, website traffic naturally increases, which consequently means more customers.

2. Google Loves Videos

Google is currently the most powerful search engine, and this does not seem to be changing soon. Google’s internal algorithm is rumoured to rank websites with videos higher than those without videos.

Also, the quality of your content matters, along with its relevance to the customer’s search terms. When searching for results, the search engine scans all types of content on a website, and this includes not only text but also other forms of content like videos, infographics, and more. If your website has various types of quality content along with ranking keywords, then you have a chance of ranking higher than your competitors.

3. Videos Make People Spend More Time on Your Website

Another benefit of videos is that they are engaging. People tend to spend more time watching videos than reading a blog. This is a sign of credibility and competence to search engines since only good content makes people give their time. Even if the traffic is high, the visitors won’t stay long if the content is not good enough.

Making people stay longer on your website will improve your bounce rate, which in turn will make the search engines rank you higher in the search results.

4. Videos Have a Greater Link-Building Potential

Backlinks play a major role in boosting search engine rankings, and you need more people linking to your content and domain for you to become popular. The domain authority of your website greatly depends on the quality of backlinks that you gain.

Sharing video content on YouTube, social media platforms, OTT platforms, and more can earn you referral traffic and publicity that will boost your ranking.

Creating good top-of-the-funnel content (TOFU content) that educates people will help you rank higher since you have the chance of top-quality sites sourcing your information for their content.

5. Videos Influence Conversions

Driving more traffic to your website does not matter if the visitors do not convert into customers. Videos help in this process too, thus improving the value of SEO.

People are twice as likely to purchase a product after watching a product/service video. Videos are engaging and easy to understand, thus convincing the shopper to associate with the brand by better explaining the product or service. But it is your job to make the video engaging.

Also Read: Top 5 SEO Mistakes to Avoid

6. Videos Make the Mobile Experience Better

Most of us are scrolling on our phones all day long, right? And let’s be honest – reading long articles on small screens isn’t fun. Videos are easier to consume on mobile devices and keep people engaged longer.

Google also cares a lot about mobile usability. If your website is mobile-friendly and has engaging videos, you’ve got a better shot at ranking higher in the search results.

7. Videos Are Shared More on Social Media

Social media loves video content. If you’ve ever noticed, videos get way more shares, likes, and comments compared to plain text posts or images. And it actually helps your SEO, too.

When people engage with your content more, Google takes it as a sign that your website has value. More shares mean more people seeing your content, and possibly linking back to you.

8. Videos Help with Voice Search Too

With Alexa, Siri, and Google Assistant becoming a part of daily life, voice search is growing rapidly. And here’s the fun part – videos can help you show up in voice search results.

Especially if your videos have transcripts or closed captions. These text elements give Google more keywords to crawl and index. Just make sure you include simple, conversational words – like how people speak instead of stuffing technical jargon.

9. Videos Build Trust and Make You Look Legit

People are more likely to trust you if they see a face behind the brand or hear a real story. That’s why testimonial videos, behind-the-scenes clips, or expert tips work so well.

They help you build authority in your space, and that’s something search engines love too. When users stay longer on your site, come back for more, and share your content, your SEO score gets a solid boost.

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How Videos Supercharge SEO – Every Marketer Should Know

How does video content improve SEO rankings?

Video content increases time spent on site, lowers bounce rate, and boosts user engagement—all of which are positive signals for search engine algorithms.

Do videos help with link building for SEO?

Yes, engaging video content can earn more backlinks from other websites and blogs, increasing your domain authority and SEO rankings.

Can videos increase website traffic?

Videos attract and retain visitors by delivering content in an engaging format, which can drive more organic and referral traffic to your website.

Do videos help improve mobile SEO?

Yes, videos are easier to consume on mobile devices and can keep users engaged longer, which improves mobile usability and SEO performance.

How do videos support voice search optimization?

When paired with transcripts and closed captions, videos provide extra keyword-rich content that helps search engines understand and index your page better.

Can videos increase conversions from website visitors?

Videos, especially product demos and testimonials, help explain offerings clearly and build trust, leading to higher conversion rates.

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vorbelutr ioperbir

Hola! I’ve been reading your web site for a long time now and finally got the courage to go ahead and give you a shout out from Austin Tx! Just wanted to mention keep up the fantastic work!

Ashley Jones

Google definitely prefers videos and this is enough reason to include it in the marketing strategy.