Oct 17 / 2024
Healthcare Marketing through the Ages: The Vital Role of Digital Transformation
Healthcare marketing has a history that goes back far beyond what most people realize. Doctors, media professionals, and marketing experts presume that the marketing of healthcare is a relatively new phenomenon dating back just a few decades. The reality is that it goes back to the advent of healthcare at the dawn of human civilization.
Sep 25 / 2024
9 Beginner Mistakes Most Small Businesses Make in SEO
We at LBN have had the privilege of working with hundreds of local businesses in promoting them online, and SEO is one of the primary services they come to us for. In our experience we’ve come across a handful of beginner mistakes many businesses make when it comes to SEO, avoiding which would have given them a head start. So we consolidated the 5 most common ones, for the DIY entrepreneurs out there.
Sep 12 / 2024
Empowering Women in Digital Marketing: Job Opportunities, Career Paths, and Top Interview Questions Answered
Social Media, Content Marketing, Bring your device… buzzwords that define how business is conducted today, how people influence consumer thinking, and how products and services are marketed today.
Aug 25 / 2024
Update your Address or be prepared to lose Business
According to a survey done by the U.S. Census Bureau, about 40% of small businesses fail to update their business address regularly. Imagine a client trying to visit your office only to find an empty place. This kind of behaviour has been all the more prevalent since the 2010s, thanks to the proliferation of smartphones.
Aug 14 / 2024
How to Market using Social Media for Different Generations
Social Media is equally popular with all age-groups and generations of users. According to Pew Research, while social media adoption was just 5% of the population in 2005, it had risen to 50% in 2011 and 72% by 2018.
Jul 10 / 2024
The Importance of UI/UX Design in Web Development
UX (user experience) design focuses on delivering the best experience to the site visitor. This involves designing the website to provide a positive experience for the user. UI (user interface) design involves the aesthetic side of the website. It focuses on how the website’s interface looks and functions.
May 30 / 2024
11 Actionable On-Page SEO Factors You Need to Know
On-page and off-page SEO factors help you get closer to conquering the coveted throne of Google’s search results. Here, we give you 7 on-page optimization tips that can catapult your business to success.
May 25 / 2024
What Are the Phases Involved in Web Development?
Web development refers to the process of building websites and web apps. If you are a business owner looking to create a website or an app for your business, here we discuss the different phases involved in web development.
Apr 30 / 2024
Cracking the Code: Mastering On-Page SEO for Website Excellence
On-page SEO refers to the practice of optimizing the webpages to make them rank in the search results. This includes optimizing the source code and page content with relevant keywords along with increasing the page speed.
Apr 25 / 2024
A Beginner’s Guide to Web Development
Web development refers to the process of building, creating, and maintaining websites using technologies like HTML, JavaScript, CMS platforms, and more. It includes everything related to the website starting from creating a simple text page to identifying bugs and errors in the coding.
Apr 18 / 2024
Google Algorithm Updates – March 2024
Along with the new Spam Update, there was also the release of the March 2024 Core Update. An understanding of the nature and purpose of these updates will make working within the new parameters easier.
Mar 18 / 2024
How to Track Website Calls and Email Clicks in GA4 Using Google Tag Manager
In today’s digital age, understanding user behavior on your website is crucial for optimizing marketing strategies and enhancing user experience. Track Website Calls & Email Clicks with Google Analytics 4 (GA4) and Google Tag Manager (GTM) effortlessly. Gain valuable insights into user interactions and improve your online presence. Let our step-by-step guide walk you through […]
Mar 12 / 2024
Google Ranking Algorithm Updates – February 2024
February has been another month of uncertainty and the chatter in the SEO community reflects this. While not all of the Google tracking tools showed surges in volatility, many of them did. The reason appears to be the anticipation in the SEO industry of the imminent arrival of a new search ranking algorithm. From around […]
Feb 13 / 2024
How to Set Up Google Tag Manager: A Step-by-Step Guide
Google Tag Manager (GTM) is a powerful tool that allows website owners to manage various tracking codes and scripts without needing to modify the website’s code directly. By using GTM, you can streamline the process of implementing tags, such as Google Analytics, Facebook Pixel, and more, while also gaining greater control and flexibility over your tracking setup.
Feb 12 / 2024
What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
Google Tag Manager is a free tool provided by Google that enables website owners and marketers to manage and deploy various tracking tags on their websites without the need for extensive coding knowledge.
Jan 24 / 2024
What Is CMS and How Can It Be Used in Website Development?
Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.
Jan 23 / 2024
Why Should You Consider Redesigning Your Website?
The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly.
Jan 09 / 2024
How to Create a Demand Generation Campaign in Google Ads
Table of Contents Introduction Step-by-Step Guideto Create a Demand Generation Campaign Requirements for Demand Gen Campaign Conclusion Introduction: Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your […]
Dec 28 / 2023
The Ultimate Guide to Profile Page Structured Data
Table of Contents Introduction What Is Profile Page Schema Markup? Step-By-Step Guide to Create Profile Page Schema How To Add Profile Page Structured Data Sample Of A Profile Page With Markup Structured Data Type Definitions For Creators Guidelines Conclusion Introduction In today’s connected world, standing out online is essential! Whether you’re an individual or a […]
Dec 15 / 2023
Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
Table of Contents Introduction Important Update The Rise of Demand Gen Ads: What are Demand Gen Ads? How do Demand Gen Ads work? Benefits of Demand Gen Ads Who should use Demand Gen Ads? Getting started with Demand Gen Ads Conclusion Introduction In the ever-competitive landscape of marketing, reaching the right audience at the right […]