Feb 12 / 2024
What is Google Tag Manager? How does it work and what are the Benefits of using Google Tag Manager?
Google Tag Manager is a free tool provided by Google that enables website owners and marketers to manage and deploy various tracking tags on their websites without the need for extensive coding knowledge.
Jan 24 / 2024
What Is CMS and How Can It Be Used in Website Development?
Content Management System (CMS) refers to a software platform that helps its users build, design or maintain websites even if they don’t know a thing about coding. CMS website development platforms are quite popular now, with almost 60% of all websites using at least one of these platforms. Read more to understand how CMS has become the cornerstone of modern website development.
Jan 23 / 2024
Why Should You Consider Redesigning Your Website?
The website acts as the face of the brand, shaping the first impression of your customers about your brand. It is a virtual storefront and has the potential to host visitors from all around the world. Hence, your website must look its best. But a good-looking website doesn’t cut it unless it works properly.
Jan 09 / 2024
How to Create a Demand Generation Campaign in Google Ads
Table of Contents Introduction Step-by-Step Guideto Create a Demand Generation Campaign Requirements for Demand Gen Campaign Conclusion Introduction: Creating a demand generation campaign in Google Ads can help boost your business. In this step-by-step guide, we’ll walk you through the process of creating a compelling Demand Gen campaign, ensuring you maximize the potential of your […]
Dec 28 / 2023
The Ultimate Guide to Profile Page Structured Data
Table of Contents Introduction What Is Profile Page Schema Markup? Step-By-Step Guide to Create Profile Page Schema How To Add Profile Page Structured Data Sample Of A Profile Page With Markup Structured Data Type Definitions For Creators Guidelines Conclusion Introduction In today’s connected world, standing out online is essential! Whether you’re an individual or a […]
Dec 15 / 2023
Demystifying Demand Gen Ads: Understanding the Power of Awareness and Engagement
Table of Contents Introduction Important Update The Rise of Demand Gen Ads: What are Demand Gen Ads? How do Demand Gen Ads work? Benefits of Demand Gen Ads Who should use Demand Gen Ads? Getting started with Demand Gen Ads Conclusion Introduction In the ever-competitive landscape of marketing, reaching the right audience at the right […]
Dec 13 / 2023
Mastering Schema Markup: Unravelling the Secrets of Schema, Supported Formats, and Implementation
Table of Contents Introduction Understanding How Schema Markup Works Schema Formats Supported by Google JSON-LD (JavaScript Object Notation for Linked Data) Microdata RDFa (Resource Description Framework in Attributes) Step-by-Step Guide for Creating Schema Markup Conclusion Introduction Remember Schema Markup from our last blog? Well, buckle up because we’re about to make it super practical! This […]
Dec 12 / 2023
Off-Page SEO – Best Short-Term and Long-Term Strategies to Employ
When the topic of search engine optimisation is discussed, the spotlight often shines on the role of on-page SEO factors. Off-page SEO remains the unsung hero in most cases. But both on-page SEO and off-page SEO play crucial roles in a business’s bid to achieve digital supremacy.
Dec 01 / 2023
Why Is Search Engine Marketing Important?
In today’s fast-paced digital age, where every click echoes across the internet, a business must strive for visibility. But what does a business have to do to become noticeable? The answers are many but one solution that resonates everywhere is “search engine marketing”.
Nov 24 / 2023
Top Search Engine Marketing Tools to Use to Save Time and Money – Part 2
Search engine marketing is hands down one of the best ways to grow your business in the competitive market. Most marketers will be pumped to try new strategies and campaigns to promote their business but the details can get exhausting.
Nov 09 / 2023
Off-Page SEO Ranking Factors That Everyone Should Know About
Content is indeed the king but a king alone isn’t enough for a country to prosper. Likewise, despite the mind-blowing quality of the content you create, your website might not be ranking well in the search results. And this can quickly become very frustrating for business owners.
Oct 27 / 2023
Google Ranking Algorithm Updates – September & October 2023
The months of September and October have been hectic for Google and all those involved in SEO. There have been multiple updates of varying types and the reaction from the SEO community has been mixed and vociferous.
Oct 26 / 2023
Top Search Engine Marketing Tools to Use to Save Money and Time – Part 1
Technology fatigue is a real thing! Even though as marketers, we live and breathe technology, we understand that it can sometimes get overwhelming, especially with mounting data to go through. But worry not! Search engine marketing tools can help make your experience more efficient and a little less wearying.
Oct 25 / 2023
Off-Page SEO – What Is It and How Can You Get the Best Out of It?
All website owners strive to make their websites rank first in the SERPs. This is not without reason since the first-ranked result gets the maximum clicks by the people searching for related keywords.
Sep 12 / 2023
Google Ranking Algorithm Updates – August 2023
The last update from Google was the April 2023 reviews update. Since then, the expectation of a Google Search ranking algorithm update has caused increasing volatility. Both the SEO community chatter and the results from third-party tracking tools caused frequent spikes in volatility.
Sep 11 / 2023
Tips to Handle Digital Branding Like an Expert
What makes a brand different? What makes it noticeable to people? All these are questions to which answers keep evolving. Digital branding is about defining a brand and making that definition stick in the minds of potential customers. If you are a business owner who wants to build a successful brand that will last in the market, then here are some tips that will be of abundant use to you.
Aug 16 / 2023
Google Ranking Algorithm Updates – July 2023
July has been very similar to the preceding months in terms of volatility in Google search ranking. In fact, the volatility has been around, in varying degrees, since April of this year when the April 2023 reviews update came out. Before that, there was the March 2023 core update and prior to that, we had the December 2022 helpful content update. The fact that an update is now overdue is resulting in a lot of uncertainty and heated chatter from webmasters and site owners.
Aug 11 / 2023
WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
For a long time, WhatsApp has remained the undisputed favourite when it comes to messenger apps. WhatsApp has a whopping 2 billion active monthly users worldwide, with India having the largest population of WhatsApp users. Also, the most important thing is the open rate of the messages being sent in WhatsApp – almost 98% of the messages sent through WhatsApp are being read!
Jul 28 / 2023
Digital Marketing vs. Digital Branding – What’s the Difference?
For most people, the concepts of digital branding and digital marketing can be confusing since the similarities between the two often overshadow the differences. But to set up a marketing strategy that is successful for your business, it is vital to know the unique aspects of both concepts and to understand the differences.
Jul 11 / 2023
Website vs. Social Media: Is a Website Still Necessary for a Business?
One question that business owners often have is “Why have a website when you can manage the business on social media?” This is a valid question given the power social media has on customers. But is a social media account enough to run a successful business? This blog touches on one of the most debated topics in the marketing community – website or social media.