Jul 06 / 2023
Google Ranking Algorithm Updates – June 2023
June has been a very month volatile for Google search rankings. The May 22nd/23rd update brought some calm to the turmoil that existed in the early part of that month, but that did not last long. By the end of the first week of June, many tools showed signs of volatility and there was increased chatter in the SEO community about the developing situation. Unconfirmed reports of another search engine algorithm update began to make the rounds around the 6th June.
Jun 23 / 2023
Google Ranking Algorithm Updates – May 2023
Google ranking algorithm updates are a regular and recurring part of online life. The objective is always to improve the quality and relevance of search results. While there have been many major updates in the past such as Hummingbird, Panda, Penguin, BERT, and the Core Web Vitals update, they are also regular monthly updates/adjustments aimed at fine-tuning the search operations and functioning.
Jun 22 / 2023
International SEO: Common Mistakes and How to Avoid Them for Global Success
Going global is every business owner’s dream but it comes with its difficulties. You will have to put in a lot of time and effort but going global is necessary to get a foothold in the growing global e-commerce market.
Jun 02 / 2023
Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
No matter how good your product is, it is not going to sell itself. You should popularize your product among your target customers and market it properly. An e-commerce website is the easiest way to achieve visibility on the web.
May 06 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
Onsite search is one of the most powerful features to increase conversion if you use it in the right way. Any customer with a particular product in mind will be going straight to the search bar. As an e-commerce web development company, we have compiled some tactics that can help you improve your e-commerce site search strategy.
Apr 25 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
No one likes to search for a product among the thousands of products available on an e-commerce site. E-commerce site search saves valuable time for customers. This one reason is enough to prove how a well-developed e-commerce site search can improve conversion rates for your site. We are an e-commerce web development company and we are here to convince you why you need to step up your e-commerce site search game.
Mar 24 / 2023
10 Cool Things You Could Do with ChatGPT
As an AI language model, ChatGPT can perform a wide range of tasks, from generating text to answering questions, completing sentences and more. Here are ten cool things you could do with ChatGPT
Feb 21 / 2023
ChatGPT Is at Capacity Now – How to Fix This Error?
ChatGPT is presently the talk of the town – or should we say the world? But people who have tried using this chatbot might have come across this statement – “ChatGPT is at capacity right now.” This is sometimes accompanied by an acoustic poem that the chatbot writes to preach about patience.
Feb 10 / 2023
What Is E-Commerce Merchandising and How Can It Help Improve Sales?
Human beings are creatures of distraction. The embarrassing number of times that we have entered a room but have forgotten the purpose for doing so is proof enough of this fact. The same applies to e-commerce websites. E-commerce merchandising helps the site owner guide the site visitor towards a beneficial shopping journey. We are an e-commerce web development company and we are here to explain an important aspect of e-commerce website design which is e-commerce merchandising.
Jan 23 / 2023
Top 5 Reasons Why Your Business Needs a Website in 2023
“Technology is not my forte!”, “It is too costly for me!”, “My business is doing alright.”, “I cannot sell my product or business online.” – what is your reason for not having a business website? All of these might seem like good enough reasons for you but in reality, your business does need a website. We as a content marketing and website development company know this better than anyone else.
Jan 23 / 2023
ChatGPT – Is It the Future or Just the Latest AI Fad?
ChatGPT is the new chatbot that has the world talking about it within weeks of its release. ChatGPT is a large language model chatbot that can answer complex questions in simple English. There have already been versions of GPT that perform the same job and hence you might find yourself thinking
Dec 20 / 2022
Difference Between Copywriting and Content Writing
With content writing being included in the list of the most lucrative jobs of the future, it is no surprise that the phrase has become so popular. More than 80% of marketers include content marketing in their digital marketing strategy. There are different types of content marketing but one popular question that people have is the difference between copywriting and content writing.
Nov 17 / 2022
Content Marketing – A Modern Guide for 2023
The success of today’s businesses heavily relies on digital marketing. Developing the right strategies helps the business reach the targeted audience. A major part of digital marketing strategies includes content marketing. Understanding the types of content marketing and rightly utilizing them can improve brand awareness and revenue for the business.
Sep 23 / 2022
5 Mobile Marketing Techniques That Can Grow Your Business
India is the second fastest-growing advertising market in the world and the time spent on shopping apps on mobile phones increased by about 45% in just a year. The usage of smartphones is increasing exponentially and we just can’t ignore mobile marketing. If you want to drive more traffic to your website and increase your sales, it is time to focus more on mobile marketing.
Sep 22 / 2022
Lead Generation Basics for Small Business Owners
The success of any business, be it small or big, lies in the maximum engagement of the customers. A business with more sales of the product or service is considered to be profitable. But how do you ensure the inflow of customers? How do you guide your business down the path to success? Lead generation is the answer! Every business owner needs to know the basics of lead generation to make people aware of the product/service and to make them engage with the business.
Aug 23 / 2022
Brand Loyalty – Why Does It Matter and How to Build It?
Brand loyalty is the trust and preference that a customer has for a brand. This can make the customer purchase the brand’s product over other similar products offered by the competitors. This happens when the customer has an exceptionally positive experience with the particular brand. Brand loyalty is the dream of every business owner but it is very rare to come across. We as a digital marketing agency would like to emphasize on the importance of building brand loyalty with customers.
Aug 23 / 2022
What Is the Difference Between Content Marketing and Content Strategy?
Often times it can be hard to answer simple questions and in the marketing industry, there are quite a few questions like this. What is the difference between content marketing and content strategy? The answer to this question isn’t very complicated but cannot be answered in a single line. We as a digital marketing agency would like to cut out all the industry jargon and make it as simple as possible.
Jul 27 / 2022
5 Ways Technology Might Be Blocking Your Business Progress
Statistics point out that more than half of Americans either work in or own a small business. Small businesses are the backbone for the economy to thrive. But with time, the challenges faced by the businesses increase, and those that adapt to them alone flourish. Technology is a crucial factor for business development but assessing the technology that you use is more important
Jul 15 / 2022
Top 5 SEO Mistakes to Avoid
SEO is the backbone of business marketing. Almost every businessman has SEO strategies for website promotion but not all reap the desired results. SEO might seem like a simple topic but it gets complex as we dive in since it keeps evolving. We, as one of the best SEO companies in Chennai, would like to share the most common SEO mistakes that are usually made and ways to eliminate them.
Jun 21 / 2022
Trends That May Shape the Future of Digital Marketing
One of the biggest headaches online marketing professionals face is the way innovations and technological changes affect their carefully thought-out marketing plans. Nowhere is the pace of change as rapid as it is in the world of online marketing and commerce. Many businesses suffered during the pandemic, but those who were able to make the right changes to their online marketing were able to grow.