Aug 16 / 2023
Google Ranking Algorithm Updates – July 2023
July has been very similar to the preceding months in terms of volatility in Google search ranking. In fact, the volatility has been around, in varying degrees, since April of this year when the April 2023 reviews update came out. Before that, there was the March 2023 core update and prior to that, we had the December 2022 helpful content update. The fact that an update is now overdue is resulting in a lot of uncertainty and heated chatter from webmasters and site owners.
Aug 11 / 2023
WhatsApp Ads Decoded: Everything You Must Know About This Marketing Game Changer
For a long time, WhatsApp has remained the undisputed favourite when it comes to messenger apps. WhatsApp has a whopping 2 billion active monthly users worldwide, with India having the largest population of WhatsApp users. Also, the most important thing is the open rate of the messages being sent in WhatsApp – almost 98% of the messages sent through WhatsApp are being read!
Jul 28 / 2023
Digital Marketing vs. Digital Branding – What’s the Difference?
For most people, the concepts of digital branding and digital marketing can be confusing since the similarities between the two often overshadow the differences. But to set up a marketing strategy that is successful for your business, it is vital to know the unique aspects of both concepts and to understand the differences.
Jul 11 / 2023
Website vs. Social Media: Is a Website Still Necessary for a Business?
One question that business owners often have is “Why have a website when you can manage the business on social media?” This is a valid question given the power social media has on customers. But is a social media account enough to run a successful business? This blog touches on one of the most debated topics in the marketing community – website or social media.
Jul 06 / 2023
Google Ranking Algorithm Updates – June 2023
June has been a very month volatile for Google search rankings. The May 22nd/23rd update brought some calm to the turmoil that existed in the early part of that month, but that did not last long. By the end of the first week of June, many tools showed signs of volatility and there was increased chatter in the SEO community about the developing situation. Unconfirmed reports of another search engine algorithm update began to make the rounds around the 6th June.
Jun 23 / 2023
Google Ranking Algorithm Updates – May 2023
Google ranking algorithm updates are a regular and recurring part of online life. The objective is always to improve the quality and relevance of search results. While there have been many major updates in the past such as Hummingbird, Panda, Penguin, BERT, and the Core Web Vitals update, they are also regular monthly updates/adjustments aimed at fine-tuning the search operations and functioning.
Jun 22 / 2023
International SEO: Common Mistakes and How to Avoid Them for Global Success
Going global is every business owner’s dream but it comes with its difficulties. You will have to put in a lot of time and effort but going global is necessary to get a foothold in the growing global e-commerce market.
Jun 02 / 2023
Choosing the Right E-Commerce Web Development Company: A Comprehensive Guide
No matter how good your product is, it is not going to sell itself. You should popularize your product among your target customers and market it properly. An e-commerce website is the easiest way to achieve visibility on the web.
May 06 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 2)
Onsite search is one of the most powerful features to increase conversion if you use it in the right way. Any customer with a particular product in mind will be going straight to the search bar. As an e-commerce web development company, we have compiled some tactics that can help you improve your e-commerce site search strategy.
Apr 25 / 2023
E-Commerce Site Search – Best Practices to Increase Conversion (Part – 1)
No one likes to search for a product among the thousands of products available on an e-commerce site. E-commerce site search saves valuable time for customers. This one reason is enough to prove how a well-developed e-commerce site search can improve conversion rates for your site. We are an e-commerce web development company and we are here to convince you why you need to step up your e-commerce site search game.
Mar 24 / 2023
10 Cool Things You Could Do with ChatGPT
As an AI language model, ChatGPT can perform a wide range of tasks, from generating text to answering questions, completing sentences and more. Here are ten cool things you could do with ChatGPT
Feb 21 / 2023
ChatGPT Is at Capacity Now – How to Fix This Error?
ChatGPT is presently the talk of the town – or should we say the world? But people who have tried using this chatbot might have come across this statement – “ChatGPT is at capacity right now.” This is sometimes accompanied by an acoustic poem that the chatbot writes to preach about patience.
Feb 10 / 2023
What Is E-Commerce Merchandising and How Can It Help Improve Sales?
Human beings are creatures of distraction. The embarrassing number of times that we have entered a room but have forgotten the purpose for doing so is proof enough of this fact. The same applies to e-commerce websites. E-commerce merchandising helps the site owner guide the site visitor towards a beneficial shopping journey. We are an e-commerce web development company and we are here to explain an important aspect of e-commerce website design which is e-commerce merchandising.
Jan 23 / 2023
Top 5 Reasons Why Your Business Needs a Website in 2023
“Technology is not my forte!”, “It is too costly for me!”, “My business is doing alright.”, “I cannot sell my product or business online.” – what is your reason for not having a business website? All of these might seem like good enough reasons for you but in reality, your business does need a website. We as a content marketing and website development company know this better than anyone else.
Jan 23 / 2023
ChatGPT – Is It the Future or Just the Latest AI Fad?
ChatGPT is the new chatbot that has the world talking about it within weeks of its release. ChatGPT is a large language model chatbot that can answer complex questions in simple English. There have already been versions of GPT that perform the same job and hence you might find yourself thinking
Dec 20 / 2022
Difference Between Copywriting and Content Writing
With content writing being included in the list of the most lucrative jobs of the future, it is no surprise that the phrase has become so popular. More than 80% of marketers include content marketing in their digital marketing strategy. There are different types of content marketing but one popular question that people have is the difference between copywriting and content writing.
Nov 17 / 2022
Content Marketing – A Modern Guide for 2023
The success of today’s businesses heavily relies on digital marketing. Developing the right strategies helps the business reach the targeted audience. A major part of digital marketing strategies includes content marketing. Understanding the types of content marketing and rightly utilizing them can improve brand awareness and revenue for the business.
Sep 23 / 2022
5 Mobile Marketing Techniques That Can Grow Your Business
India is the second fastest-growing advertising market in the world and the time spent on shopping apps on mobile phones increased by about 45% in just a year. The usage of smartphones is increasing exponentially and we just can’t ignore mobile marketing. If you want to drive more traffic to your website and increase your sales, it is time to focus more on mobile marketing.
Sep 22 / 2022
Lead Generation Basics for Small Business Owners
The success of any business, be it small or big, lies in the maximum engagement of the customers. A business with more sales of the product or service is considered to be profitable. But how do you ensure the inflow of customers? How do you guide your business down the path to success? Lead generation is the answer! Every business owner needs to know the basics of lead generation to make people aware of the product/service and to make them engage with the business.
Aug 23 / 2022
Brand Loyalty – Why Does It Matter and How to Build It?
Brand loyalty is the trust and preference that a customer has for a brand. This can make the customer purchase the brand’s product over other similar products offered by the competitors. This happens when the customer has an exceptionally positive experience with the particular brand. Brand loyalty is the dream of every business owner but it is very rare to come across. We as a digital marketing agency would like to emphasize on the importance of building brand loyalty with customers.