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Why Monthly Newsletters Still Work (And How to Make Yours Stand Out)

Why Monthly Newsletters Still Work Aug 31 / 2025

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You’d think newsletters are kinda old school by now, right? With all the new flashy marketing tools and social media algorithms, who even reads emails anymore?

Turns out, a lot of people.

Email marketing still delivers one of the highest ROIs in digital marketing. According to some recent stats, for every $1 spent, the return is about $36. So, before you toss out the idea of a monthly newsletter, let’s talk about why this old-school tool is still super-relevant and how to make your newsletter one that people want to read.

What Is a Monthly Newsletter and Why Should You Care?

Whether it is monthly, quarterly, or issued at some other interval, the newsletter is one way to take your business to the customer, instead of making him/her come to your website to learn about your products or services. Think of it this way: A newsletter is like showing up at your customer’s door with a cup of coffee and saying, “Hey, here’s what’s new. No pressure, just keeping you in the loop.”

A newsletter is a great way to establish a bond between a business and a customer. However, it should not be just a page or information – fill it with dry facts and figures, and after a couple of issues, they would go into the spam folder.

On the other hand, a well-made newsletter is something that customers will look forward to, and it’s one of the most personal ways to keep your brand alive in their minds. And when they need what you’re selling, guess who they’ll think of first? Yep, you.

Why Monthly Newsletters Still Work in 2025

Despite how fast tech moves, people still check their inboxes daily. Emails feel safer. More personal. Less noisy. And if you’re consistent, say, sending something out every month, you are sure to build a relationship with your readers.

If you need a little inspo (or proof that this works), here are a few rockstars in the newsletter game:

  • Morning Brew

Business news, but funny. Morning Brew turned what could be super-boring into something you actually want to read with your morning coffee. Snappy writing, short sections, and you feel just a little smarter every time you read one.

  • Zappos

Not restricting itself to shoes, Zappos sends newsletters that are part promo and part lifestyle. Customer stories, behind-the-scenes peeks, and seasonal picks make their emails feel like a chat with a stylish friend.

  • Canva

Canva’s newsletter isn’t trying to shove its product in your face. Instead, it teaches, inspires, and gently guides you to use their tools better. Educational and helpful with design tips, tricks, templates, and more.

So, what’s the lesson here? Newsletters don’t always have to sell something. They can entertain, inform, inspire, and still sell.

Also Read:What are brand pillars, and why do they matter?

What Makes a Monthly Newsletter Actually Work?

Let’s break it down into a few must-haves (without getting too technical):

Content That Doesn’t Bore

Content starts with the writing style. The language used must be what the reader is comfortable with. Write like a human. No jargon. No trying-too-hard “marketing speak”. Just talk to your readers like they’re your friends. The topics covered in the newsletter must be relevant to your business and the reader. These could include information on new products, company news like increased sales or turnover that show you are a successful business, human interest articles about the people in your company, success stories of your customers, and so on. Solutions to problems users have faced with your products, if presented properly, will show that you are a company that cares for customers and is active in solving their problems. Guest writers are a great way to keep the content fresh and exciting. Content marketing is a highly specialized field and hugely important to the business’s success.

Size Matters

People are busy. They’re never gonna read a 10-minute email. Keep your newsletter snackable — something they can skim in 3-5 minutes tops. Use headers, bullet points, and clear CTAs.

Looks Matter

Design is a big deal. Bright, clean, easy-to-read layouts work best. And it’s gotta be mobile-friendly. Over half of your readers will check emails on their phones.

Keep It Interactive

Your newsletter should never just end with “Thanks for reading!” Don’t let the readers be passive. Ask them to check out a new product, reply with feedback, grab a discount code, follow you on Instagram, or anything of that sort. That tiny action builds the habit of engaging with your brand.

Send it on Time

There must be a set date on which the newsletter is sent out. Whether you send it on the first Monday of every month or every 15th, just stick to it. People will notice and expect it to be in their inbox. That builds a strong bond between the business and the customer.

Check Reader Response

Encourage replies. Ask questions. Use polls or clickable sections. You’ll be surprised how many people are willing to interact if you just ask.

Also, there are tools (like Mailchimp, ConvertKit, etc.) that tell you stuff like open rates, click rates, forwards, and more. The more you know about how the newsletter is received and used, the better you can make it.

Use Experts

Sure, you can write and design a newsletter yourself. But if you want to make the most of it — like really use it as a tool to grow your business — it might be smart to get help from the experts.

There are SEO agencies and content specialists who can help you with the following:

      • Nail the tone of your brand
      • Keep it optimized for search
      • Design it to look sleek and scroll-friendly
      • Set up automations so it runs like clockwork

LBN Tech Solutions

Need help getting started? Our experts in content creation and online marketing will give you a newsletter that works. If you want to add an effective newsletter to your business plan, contact us here. Your future customers (and your click-through rates) will thank you.

Frequently Asked Questions About Monthly Newsletters

Q1. Why are monthly newsletters still effective in 2025?

A monthly newsletter works because email is still personal, trusted, and cost-effective. With a $36 ROI per $1 spent, it builds strong brand-customer relationships.

Q2. What should a good monthly newsletter include?

The best newsletters combine useful content, engaging design, short reads, CTAs, and consistency. Add stories, updates, and tips your audience values.

Q3. How long should a monthly newsletter be?

Keep it short and skimmable. Readers prefer a 3–5 minute read with clear sections, visuals, and links for deeper engagement.

Q4. How can I make my newsletter stand out?

Write in a conversational tone, add value (not just promotions), use mobile-friendly design, and encourage interaction with polls, replies, or offers.

Q5. What tools can help manage newsletters?

Platforms like Mailchimp, ConvertKit, and HubSpot help with design, automation, analytics, and improving engagement over time.



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vorbelutrioperbir
vorbelutrioperbir

I’d constantly want to be update on new articles on this website , saved to favorites! .

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